Telstra - Sensis Pty Ltd - Background Report 2010

Synopsis

Sensis is Telstra Corporation’s advertising subsidiary and Australia’s leading information resource.

In this report we provide background information for the more regularly updated Telstra - Sensis Pty Ltd.

As such, it covers some details on the history and development of Sensis at the time that are absent from the more up-to-date report. See www.budde.com.au for more recent reports on Sensis and Telstra.

Table of Contents

  • 1. Synopsis
  • 2. Company information
    • 2.1 Overview
  • 3. Sensis Business Index
  • 4. Sensis distribution channels
  • 5. Chinese operations
    • 5.1 Background information
    • 5.2 Online advertising businesses
  • 6. Financial results
    • 6.1 Financial results – 2010
      • 6.1.1 Group financial overview
      • 6.1.2 Group financial statistics
    • 6.2 Financial results – 2009
      • 6.2.1 Group financial overview
      • 6.2.2 Group financial statistics
  • 7. Operating developments
    • 7.1 Trading Post – online
    • 7.2 In the Car
    • 7.3 Apps and Google
    • 7.4 Trading Post – print edition closes
  • 8. Company analysis
    • 8.1 Sensis under growing pressure from the online sector – 2010
  • 9. Company history
    • 9.1 Brief timeline
  • 10. Related reports
  • Table 1 – Sensis revenue by operating division (historic) – 2006 - 2009
  • Chart 1 – Overview of Sensis revenue by sector – 2009 - 2010
  • Chart 2 – Overview of Sensis revenue by operating division – 2006 - 2009
  • Exhibit 1 – Sensis Pty Ltd at a glance – 2010
  • Exhibit 2 – Key products and services
  • Exhibit 3 – SouFun – background information before sale of asset in 2010

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Companies (Major Players)
Digital Economy
Digital Media

Number of pages 10

Status Archived

Last updated 19 Aug 2012
Update History

Analyst: Stephen McNamara

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