Telstra - Corporate Strategies Analysis - 2009

Synopsis

Telstra may have made a number of key strategic errors. Despite operating within a regulated environment it has sought to obstruct the development of public policy based on principles of open access to networks. With the emergence of a national broadband network based on fibre and operated by a firm funded by both the public and private sectors changes to Telstra’s strategic approach and leadership team are likely. The Trujillo/McGauchie era will draw to a close with some notable failures potentially due to the sentiment that Telstra felt it had grown to such a size that it was ‘too big to fail’. Though the outlook is uncertain Telstra may emerge in a different, potentially more profitable form and will continue to make an important contribution to the telecommunications industry in this Australia. Incumbent providers in other markets have successfully adapted their business models to compete successfully in an open access environment.

Table of Contents

  • 1. Synopsis
  • 2. Changes foreshadowed more than a decade ago
  • 3. These changes are now reality
  • 4. Pragmatic forward-looking economics
  • 5. Telstra leaders have been missing in action
  • 6. KPN changed without damaging itself
  • 7. What are the costs of not making the changes?
  • 8. Telstra wasn’t too big to fail
  • 9. The buck stops with Telstra itself
  • 10. Other Reports

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Technologies

Regulations & Government Policies
Strategies & Analyses (Industry & Markets)

Number of pages 6

Status Archived

Last updated 23 Apr 2009
Update History

Analyst: Paul Budde

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