Telstra - Company Analysis August 2001 (Archived)

Synopsis

In this report, Paul Budde analyses where Telstra is going. He discusses the recent ADSL problems and how Telstra, for the first time, acknowledged error and tried to make piece with its customers. He also discusses Telstra’s traditional disdain of its customers, its reluctance to embrace the new technologies like broadband, its reported plan to outsource the management of its CAN, its ill-fated forays into Cable TV and other service activities at the expense of its network, and the government’s inability to bring order to the industry. However, despite the overall company ethic, he does identify some customer-focused activities within Telstra.