Seven Networks Digital Media Strategies

Synopsis

It is interesting to observe the Seven Network’s raid of Australian telecoms companies. BuddeComm remains unconvinced and confused as to how it is going to put all this together into a cohesive new play, and we remain sceptical.

Having said that, a disruption like this can generate interesting developments, and from that perspective we like it. Unfortunately neither VoIP operator engin nor wireless broadband operator Unwired, have had a significantly positive impact on the telecoms market, and a continuation of their activities in their present form is not going to contribute much more to the market or the industry.

So for Seven to take them over and give these activities another run, in a different format, won’t do any harm. The action is more aimed at bolstering its position in the broadcast market.

Table of Contents

  • 1. Synopsis
  • 2. engin and acquisition of Unwired
  • 3. TiVo
    • 3.1 Overview
    • 3.2 Features
    • 3.3 Seven’s strategy
  • 4. Analysis of the three acquisitions
    • 4.1 You want the spectrum? You buy the company.
    • 4.2 Seven moves towards Unwired
    • 4.3 Seven’s telco adventure headed for disaster
      • 4.3.1 Introduction
      • 4.3.2 Seven’s digital media superhighway littered with road-kill
      • 4.3.3 Seven’s strength is media marketing, not technology
      • 4.3.4 Why buy engin?
      • 4.3.5 The dead-end street of TiVo
      • 4.3.6 Can Seven manage a nationwide WiMAX challenge?
      • 4.3.7 Godsend for engin and Unwired
      • 4.3.8 Good partners
      • 4.3.9 Conclusions

Related Reports

Purchase this Report

US$50.00

Licence Information

Focus Report Profile

Technologies

Companies (Major Players)
Strategies & Analyses (Industry & Markets)

Number of pages 6

Status Archived

Last updated 8 Feb 2010
Update History

Analyst: Paul Budde

Share this Report

Purchase with Confidence

Well “Thank you” so much for your informative & prompt reply – it is refreshing to actually get an answer as so many companies ignore their support or enquiry requests – sad really. I really do appreciate your information.

Brian Pollett, Genuine Wealth Creation Consulting Pty Ltd

Special Offers

Caribbean - Telecoms, Mobile, and Broadband - Statistics and Analyses
US$795.00 until 30 Oct 2019
(normal price US$1,590.00)

Venezuela - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 30 Oct 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.