Optus - Company Analysis - 2004-2005

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Last updated: 16 May 2007 Update History

Report Status: Archived

Report Pages: 11

Analyst: Paul Budde


This report was archived in May 2007 and has not been updated since the end of 2005. Optus arrived at a crossroad in 2005. It has successfully established its position in the mobile market, but the growth potential in that market is limited, and the company has left it rather late to enter the broadband market. Hampered by the lack of clear government policies and sound regulations Optus will now have to decide whether to invest in infrastructure or rely on Telstra’s wholesale services. With the HFC disaster still uppermost in everyone’s mind Optus is not willing to waste another $3 billion. But as it discovered in 2004, utilising the Telstra network is equally dangerous. The company has drawn a line in the sand and has asked the government to clarify its telecoms policies.

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