Optus - Analysis - Marketing and Financial - 2007

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Last updated: 10 Jun 2008 Update History

Report Status: Archived

Report Pages: 16

Analyst: Paul Budde


This report has been archived and has not been updated. It provides detailed marketing and financial analysis of Optus’ financial results up to 2006/07, as well as an overview of its marketing strategy. It also provides market forecasting up to 2010. As is revealed, with a large proportion of its total revenue attributed to mobile, Optus is starting to feel the pinch of a mobile market that has almost reached the point of saturation. Legacy voice products dropped in its 2006/07 annual results as expected, but what was of most concern, was the extent of that fall.

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