Madagascar - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Executive summary

Madagascar sees more competition in the LTE sector

Madagascar’s economy has shown steady growth in recent years, benefiting from a revived tourist sector. The Plans to exploit and export crude oil, gas and other natural resources may also deliver a boost to the economy, despite the falling price of these commodities on international markets.

This period of strengthening economic output is helping to increase consumer spend on telecom services. These services are becoming cheaper as a result of intensifying competition between the main operators, including Orange Madagascar, Bharti Airtel (formerly Zain) and the incumbent telco Telma. A fourth mobile operator, Blueline, now operates its own network having been an MVNO since 2010.

Positive developments in the internet and broadband sector are also materialising following the arrival of the first international submarine fibre optic cables, LION and EASSy on the island in 2009 and 2010. This ended the country’s dependency on satellites for international connections, bringing down the cost of international bandwidth and making internet access more affordable to a wider part of the population. The IOX cable is expected to be ready for service in early 2019, which will provide additional capacity to support the fast growing mobile data market.

A national fibre backbone is being implemented connecting the major cities, and Telma expects to invest an additional $250 million to expand the backbone network from 5,000km to 11,000km by 2019. Wireless broadband access networks are being rolled out, enabling converged voice, data and entertainment services. The launch of 3G and LTE mobile broadband services has enabled the mobile operators to reverse their rapidly declining average revenue per user (ARPU).

The fixed-line sector has been undergoing a revolution following the privatisation of Telma. ADSL2+ broadband services have been introduced and the decline in fixed-line revenue has been successfully reversed. Despite these positive developments, the national telco is considering various divestiture options.

Penetration rates in all market sectors are still below African averages, and so there remains excellent growth potential.

Key developments:

  • Orange Madagascar launches LTE services;
  • Orange extends Digital Schools project to Madagascar;
  • Government and regulator work on SIM card registration scheme;
  • Telecom service tax raised to 10% in 2016 Finance Act;
  • Airtel extends mobile license for a further ten years;
  • Orange secures mobile licence renewal;
  • Telma launches LTE services across Madagascar;
  • Gulfsat improves IPTV capabilities;
  • Lower international bandwidth costs leading to retail broadband price cuts;
  • National fibre rollout continues;
  • Report update includes the regulator’s market data, telcos operating data, recent market developments.

Market penetration rates in Madagascar’s telecoms sector – 2016 (e)

Penetration of telecoms services: Penetration
Fixed-line telephony 1.0%
Fixed internet 5.9%
Mobile SIM (population) 51%

Companies mentioned in this report:

Telecom Malagasy (Telma); Bharti Airtel (Zain, Celtel); Orange Madagascar; Madamobil; Gulfsat Madagascar; Blueline; Datacom; Data Telecom Services (DTS, Moov)

Table of Contents

  • 1. Executive summary
  • 2. Key statistics
  • 3. Country overview
  • 4. Telecommunications market
    • 4.1 Market analysis
  • 5. Regulatory environment
    • 5.1 Telecommunications reform
    • 5.2 National ICT Policy
    • 5.3 Regulatory authority
      • 5.3.1 ARTEC
    • 5.4 Universal Service Fund
  • 6. Fixed network operators
    • 6.1 Telecom Malagasy (Telma)
      • 6.1.1 Privatisation
    • 6.2 Gulfsat Madagascar
  • 7. Telecommunications infrastructure
    • 7.1 Network infrastructure
    • 7.2 National fibre optic backbone
  • 8. International infrastructure
  • 9. Broadband market
    • 9.1 Introduction and statistical overview
    • 9.2 Market analysis
    • 9.3 Broadband statistics
    • 9.4 Public internet access locations
    • 9.5 Data licensees
    • 9.6 Broadband infrastructure
      • 9.6.1 Digital Subscriber Line (DSL) Networks
      • 9.6.2 Other fixed-line broadband services
  • 10. Digital media
    • 10.1 Videostreaming
    • 10.2 Communications
      • 10.2.1 Voice over internet protocol (VoIP)
  • 11. Mobile market
    • 11.1 Market analysis
    • 11.2 Mobile statistics
      • 11.2.1 General statistics
      • 11.2.2 Mobile broadband
      • 11.2.3 Forecasts – mobile subscribers – 2018; 2020; 2022
    • 11.3 Regulatory measures
      • 11.3.1 Spectrum licenses
      • 11.3.2 SIM card registration
    • 11.4 Mobile infrastructure
      • 11.4.1 GPRS/EDGE
      • 11.4.2 Third generation (3G)
      • 11.4.3 Long-term Evolution (LTE)
      • 11.4.4 Satellite mobile
    • 11.5 Major mobile operators
      • 11.5.1 Bharti Airtel (formerly Madacom, Zain/Celtel)
      • 11.5.2 Orange Madagascar (formerly SMM)
      • 11.5.3 Telma Mobile
      • 11.5.4 Madamobil
      • 11.5.5 Blueline
    • 11.6 Mobile handsets
    • 11.7 Mobile content and applications
      • 11.7.1 Mobile money transfer, m-banking
  • 12. Related reports
  • Table 1 – Country statistics Madagascar – 2016 (e)
  • Table 2 – Fixed-line network statistics – 2016 (e)
  • Table 3 – Internet provider statistics – 2016
  • Table 4 – Internet and social media user statistics – 2016 (e)
  • Table 5 – Mobile statistics – 2016 (e)
  • Table 6 – National telecommunications authority
  • Table 7 – Telecom market revenue by service – 2006 - 2015
  • Table 8 – Fixed lines in service and teledensity – 2000 - 2018
  • Table 9 – Fixed-line traffic – 2006 - 2015
  • Table 10 – International internet bandwidth and traffic – 2000 - 2015
  • Table 11 – Fixed-line internet users and penetration rate – 2000 - 2018
  • Table 12 – Internet subscribers – 2000 – 2016
  • Table 13 – Fixed-line broadband subscribers – 2006 - 2018
  • Table 14 – DSL broadband subscribers – 2010 - 2016
  • Table 15 – Mobile subscribers and penetration rate – 2000 - 2018
  • Table 16 – Mobile network traffic – 2006 - 2015
  • Table 17 – Active mobile broadband subscribers – 2010 - 2016
  • Table 18 – Mobile internet traffic – 2007 - 2016
  • Table 19 – Forecast – mobile subscribers – 2018; 2020; 2022
  • Table 20 – Zain Madagascar financial data before takeover – 2006 - 2009
  • Table 21 – Orange Madagascar subscribers and ARPU – 2007 - 2016
  • Table 22 – Orange Madagascar revenue – 2007 - 2014
  • Chart 1 – Telecom market revenue by service – 2006 – 2015
  • Chart 2– Fixed lines in service and teledensity – 2000 – 2018
  • Chart 3 – Internet users and penetration rate – 2000 – 2015
  • Chart 4 – Mobile subscribers in Madagascar – 2000 - 2018

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