Legion Interactive Pty Ltd

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Last updated: 28 Jul 2006 Update History

Report Status: Archived

Report Pages: 6

Analyst: Paul Budde

Synopsis

This report was archived in May 2007 and was last updated in July 2006. Legion Interactive is Australia’s leading provider of interactive communication services and the nation’s largest mobile marketing specialist. Legion’s core business groups include promotional marketing services, information and content aggregation, origination and publishing. Legion Interactive’s Mobile division focuses on the delivery of mobile content through a combination of retail and wholesale channels. Retail services, targeted at the youth market, include a number of brands led by BlueSkyFrog.com’s mobile portal, and include MobileGames, MobileBabes and MobileChic. Legion Interactive Business Solutions focuses on custom solution for high-end corporate and government departments across a wide range of communication channels. Legion is an early adopter of new applications including 3G services and IVVR (Interactive Video & Voice Recognition).

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