Latin America's Digital Economy - The E-Commerce and M-Commerce Landscape Historical


E-commerce in Latin America and the Caribbean is booming, with B2C spending up by 43% in 2011 and by at least another 26% in 2012. The region’s leading e-commerce marketplace, MercadoLibre, has its headquarters in Argentina and operates in twelve Latin American countries. It is an enormously successful business, attracting more and more users every year. Like eBay, MercadoLibre facilitates the buying and selling of a vast range of goods.

Brazil is the regional e-commerce leader, supported by a burgeoning middle class and driven by innovative solutions such as Peixe Urbano's group-buying website. The Brazilian government’s plan to provide cheap broadband access nationwide could dramatically increase Brazil’s online population, which would further boost the country’s e-commerce market.

Although m-commerce is still embryonic in Latin America and the Caribbean, it will escalate in the short term. The region is a fertile ground for m-commerce, m-payments, m-banking, m-voting – in fact, for almost any activity that can be carried out over a mobile phone.

Social networks provide an important opportunity for the development of e-commerce and m-commerce. Seven Latin American countries rank among the world’s top 25 for Facebook users, with Brazil in second place globally in terms of both Facebook and Twitter. Social commerce (s-commerce) – with its subsets popularly known as Facebook commerce (f-commerce) and Twitter commerce (t-commerce) – has been playing and will continue to play a significant role in the escalating growth of e-commerce throughout the region.

Accompanied by key market statistics and analyses, this report provides an overview of Latin America’s e-commerce, m-commerce, and s-commerce markets.

Key developments:

More and more Latin American companies are selling online; group-buying models have proved extremely popular in Latin America; Peixe Urbano has been elected Brazil’s hottest start-up; MercadoLivre has launched a mobile app that allows users to make offers, purchases, and payments through their mobile handsets.

Table of Contents

  • 1. Synopsis
  • 2. E-commerce
    • 2.1 Regional trends
    • 2.2 E-commerce statistics
    • 2.3 MercadoLibre
    • 2.4 Case studies
      • 2.4.1 Brazil
      • 2.4.2 Mexico
      • 2.4.3 Argentina
      • 2.4.4 Chile
      • 2.4.5 Venezuela
      • 2.4.6 Colombia
      • 2.4.7 Peru
  • 3. M-commerce
  • 4. S-commerce
  • 5. Related reports
  • Table 1 – Latin America and the Caribbean – B2C e-commerce spending – 2003 - 2013
  • Table 2 – E-commerce in Latin America and the Caribbean– country share– 2005 - 2011
  • Table 3 – Brazil – B2C e-commerce spending – 2005 - 2013
  • Table 4 – Mexico – B2C e-commerce spending – 2005 - 2013
  • Table 5 – Argentina – B2C e-commerce spending – 2005 - 2013
  • Table 6 – Chile – B2C e-commerce spending – 2005 - 2013
  • Table 7 – Venezuela – B2C e-commerce spending – 2005 - 2013
  • Table 8 – Colombia – B2C e-commerce spending – 2005 - 2013
  • Table 9 – Peru – B2C e-commerce spending – 2005 - 2013
  • Chart 1 – Evolution of e-commerce in Latin America and the Caribbean – 2003 - 2013
  • Chart 2 – E-commerce in Latin America and the Caribbean – country share – 2012 (e)

Related Reports

Purchase this Report


Licence Information

Focus Report Profile


Digital Economy
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 10

Status Archived

Last updated 17 Oct 2012
Update History

Analyst: Lucia Bibolini

Share this Report

Purchase with Confidence

As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.

Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.

The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it.

Greg Combet, Former Minister for Climate Change, Industry and Innovation

Special Offers

Estonia - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 18 Dec 2019
(normal price US$1,150.00)

Ireland - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 18 Dec 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.