E-commerce in Latin America and the Caribbean is booming, with B2C spending up by 43% in 2011 and by at least another 26% in 2012. The region’s leading e-commerce marketplace, MercadoLibre, has its headquarters in Argentina and operates in twelve Latin American countries. It is an enormously successful business, attracting more and more users every year. Like eBay, MercadoLibre facilitates the buying and selling of a vast range of goods.
Brazil is the regional e-commerce leader, supported by a burgeoning middle class and driven by innovative solutions such as Peixe Urbano's group-buying website. The Brazilian government’s plan to provide cheap broadband access nationwide could dramatically increase Brazil’s online population, which would further boost the country’s e-commerce market.
Although m-commerce is still embryonic in Latin America and the Caribbean, it will escalate in the short term. The region is a fertile ground for m-commerce, m-payments, m-banking, m-voting – in fact, for almost any activity that can be carried out over a mobile phone.
Social networks provide an important opportunity for the development of e-commerce and m-commerce. Seven Latin American countries rank among the world’s top 25 for Facebook users, with Brazil in second place globally in terms of both Facebook and Twitter. Social commerce (s-commerce) – with its subsets popularly known as Facebook commerce (f-commerce) and Twitter commerce (t-commerce) – has been playing and will continue to play a significant role in the escalating growth of e-commerce throughout the region.
Accompanied by key market statistics and analyses, this report provides an overview of Latin America’s e-commerce, m-commerce, and s-commerce markets.
More and more Latin American companies are selling online; group-buying models have proved extremely popular in Latin America; Peixe Urbano has been elected Brazil’s hottest start-up; MercadoLivre has launched a mobile app that allows users to make offers, purchases, and payments through their mobile handsets.
Number of pages 10
Last updated 17 Oct 2012
Analyst: Lucia Bibolini
I am a civil engineer and have worked with Airtel, Huawei and other telecommunication companies here in Nigeria.
Your BuddeComm analyses on the telecommunications market are excellent. They always provide me with the information I need, and I also learn a great deal from reading your research.
Olusesan Banjo, Nigeria
France - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$535.00 until 28 Jun 2017
(normal price US$1,075.00)
Spain - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$505.00 until 28 Jun 2017
(normal price US$1,010.00)
United Kingdom - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$700.00 until 28 Jun 2017
(normal price US$1,400.00)
A selection of downloadable samples from our Annual Publications catalogue.