Virus impact over each market - telecom operators, government agencies and regulators' responses - revised forecasts for the next 5 years.
Last updated: 17 Oct 2012 Update History
Report Status: Archived
Report Pages: 10
Analyst: Lucia Bibolini
E-commerce in Latin America and the Caribbean is booming, with B2C spending up by 43% in 2011 and by at least another 26% in 2012. The region’s leading e-commerce marketplace, MercadoLibre, has its headquarters in Argentina and operates in twelve Latin American countries. It is an enormously successful business, attracting more and more users every year. Like eBay, MercadoLibre facilitates the buying and selling of a vast range of goods.
Brazil is the regional e-commerce leader, supported by a burgeoning middle class and driven by innovative solutions such as Peixe Urbano's group-buying website. The Brazilian government’s plan to provide cheap broadband access nationwide could dramatically increase Brazil’s online population, which would further boost the country’s e-commerce market.
Although m-commerce is still embryonic in Latin America and the Caribbean, it will escalate in the short term. The region is a fertile ground for m-commerce, m-payments, m-banking, m-voting – in fact, for almost any activity that can be carried out over a mobile phone.
Social networks provide an important opportunity for the development of e-commerce and m-commerce. Seven Latin American countries rank among the world’s top 25 for Facebook users, with Brazil in second place globally in terms of both Facebook and Twitter. Social commerce (s-commerce) – with its subsets popularly known as Facebook commerce (f-commerce) and Twitter commerce (t-commerce) – has been playing and will continue to play a significant role in the escalating growth of e-commerce throughout the region.
Accompanied by key market statistics and analyses, this report provides an overview of Latin America’s e-commerce, m-commerce, and s-commerce markets.
More and more Latin American companies are selling online; group-buying models have proved extremely popular in Latin America; Peixe Urbano has been elected Brazil’s hottest start-up; MercadoLivre has launched a mobile app that allows users to make offers, purchases, and payments through their mobile handsets.
We wanted to extend our Com World Series of telecoms industry events to the South Pacific region and we were in urgent need of a partner in the region who could assist us with confirming the involvement of governments, telcos and more. Paul Budde and his team executed this perfectly. Paul also provided us with very high quality reports on every aspect of the project, including an amazingly thorough and actionable report on the conference presentations and discussion.
Joe Willcox, Commercial Content Director, Emap Connect, Emap
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
For more details, please see:
A selection of downloadable samples from our Annual Publications catalogue.
Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.