The Australian subscription TV industry is continuing to witness considerable changes. A major shift in 2012 saw AUSTAR merge with the dominant market player FOXTEL. Although FOXTEL has seen steady revenue growth during the last few years the company has struggled to increase pay TV penetration in Australia. The market into 2015 has also seen the launch of competing OTT platforms, including FOXTEL’s own Presto TV services as well as Stan and Netflix. These offer competitively priced basic packages, commonly below A$10 per month, play to consumers’ desire to view content at a time of their choosing. Although linear TV in early 2015 was still adopted by about 88% of Australian households, the figure is falling gradually, and the advent of OTT viewing as well as IPTV offers from Telstra and other major ISPs will see a more rapid shift from liner to time-shifted TV in coming years.
The FTA broadcasters as well as marketers and advertisers who need a return on investments are watching the available content options. The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.
Given the increased choices available from a variety of players, the number of subscribers willing to pay the price demanded for high-end packages, which include a large number of channels unwatched by many viewers, will dwindle. If business models adapt to customer needs, the greater take-up of low-end packages will see a slow increase in overall pay TV and SVoD penetration rates.
This report provides a range of statistics covering revenue, ARPU and other metrics for the Australian pay TV sector as it undergoes a number of key changes.
FOXTEL releases new iQ3 STB; smart TV, pay TV, digital TV, OTT players launch services, ARPU, revenue.
Companies mentioned in this report include – AUSTAR, FOXTEL, Optus, Quickflix, FetchTV, Presto TV, Stan.
Table of Contents
Number of pages 8
Last updated 20 Mar 2015
Analyst: Henry Lancaster
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