Australia - Telecoms, Mobile and Broadband - Statistics and Analyses

Publication Overview

This report covers extensive statistics and forecasts for the Australian telecoms industry over a wide range of topics including:

  • Overall Telecoms Industry segmented by major provider (including second tier markets) and by telecommunications service. 
  • Mobile and Mobile Broadband segment.
  • Smartphones, Tablets and Handset Market.
  • Fixed Broadband Market: NBN, FTTN, VDSL, FTTP, FTTB and HFC Networks.
  • Fixed Wireless and Satellite Networks.
  • Pay TV and Free-to-Air TV. 
  • Video Streaming.
  • Smart cities.
  • IoT.

Researchers:- Phil Harpur
Current publication date:- November 2019 (32nd Edition)

Executive Summary

Australia’s NBN makes slow progress

While fixed-line telephony traffic and revenue are declining, the mobile broadband market is growing steadily. Fixed-line broadband on the copper network is also declining as fibre and fixed-wireless broadband services become more widely available, through the NBN’s multi-technology architecture, with its emphasis on VDSL with Fibre-to-the Node (FttN). In time, much of the voice traffic will be data packet via technologies such as Voice over Long-term Evolution (VoLTE).

Penetration in the fixed line market in Australia has been declining at a significant and increasing rate over the past five years. A major reason for this is due to the dominance of the mobile segment and the growth of mobile broadband segment. The market is predicted to further decline over the next five years to 2024 as both mobile and mobile broadband penetration continue to increase.

The second-tier market continues to grow strongly although it has eased off to some degree during 2019. Developments in this market have been dominated by industry consolidation a process that is set to continue over coming years, despite the temporary setback after the failed Vodafone and TPG merger.

Within the Australian fixed broadband market, there is a dynamic shift among customers to fibre networks, as this infrastructure is being built out by nbn (NBN Co), the company responsible for the national broadband deployment. Australia’s broadband sector is making improved progress in its migration to a multi-technology NBN.

Australia’s National Broadband Network (NBN) is delivered via a multi-technology mix (MTM) to homes and businesses including: fibre to the premises (FTTP), fibre to the building (FTTB), fibre to the node (FTTN), Hybrid Fibre Coaxial (HFC), fixed wireless and satellite.

The annual growth rate in the overall number of broadband subscribers is expected to continue to slow into 2020, with most growth coming from the mobile wireless and fibre broadband markets, due to increased uptake by the nbn is these two segments.

The DSL sector is expected to shrink as customers are migrated to the NBN in areas where services become available, while subscribers on HFC infrastructure will continue to be provided by existing cable within the NBN’s multi-technology mix. Commercial cable services based on the DOCSIS3.1 standard are anticipated in 2020.

The fixed-line broadband market continues to grow steadily as the nbn rollout gains momentum, although overall penetration is predicted to grow slowly over the next five years to 2024.

The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia: These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care. Key MVNOs in Australia include Amaysim, Kogan Mobile, Aldi Mobile, Ovo Mobile, Boost Mobile, Lebara Mobile and Virgin Mobile.

Australia’s mobile network operators continued to work towards the launch of 5G, laying foundations for the next-generation network and continued to develop and enhance their existing 4G networks on the upgrade pathway to 5G.

By 2019 all three MNOs now provide comprehensive population coverage with their LTE networks and were well on the way to launching 5G services.

Streaming is closing in on broadcast TV. There is a rapid increase in the rate of adoption of SVOD is occurring where high-quality broadband is already available. The growth in the uptake of catch up and live traditional TV streaming services had slowed down, with SVOD penetration on track to overtake it. The NBN is accelerating this trend as the mass deployment of high-quality broadband takes place and will significantly decrease cost of delivery of SVOD.  Netflix has emerged as the SVOD dominant operator.

FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.

Key Developments

  • The mobile broadband market is predicted to grow steadily over the next five years to 2024.
  • Fixed-line DSL broadband is declining as fibre and fixed-wireless broadband services become more widely available.
  • The second-tier market continues to grow strongly although it has eased off to some degree during 2019.
  • Consolidation within the fixed broadband market has occurred over the past few years.
  • Australia's mobile network operators continue to work towards the launch of 5G.
  • Australia is predicted to be one of the top four of markets that will drive the growth of 5G in Asia.
  • The Australian IoT industry reached nearly $20 billion by 2020.
  • The driven by rising demand for smart devices, increasing demand for analytics, cloud platform adoption and growth of wireless networking technologies.
  • Foxtel will continue to lose ground to streaming media providers such as Netflix and Stan.

Key companies mentioned in this report:

Vodafone, 3, VHA, Optus, Telstra, nbn (NBN Co), iiNet, TPG, TransACT, M2, iiNet, Optus, Primus, Austar; Ericsson; Visionstream; Optus, iiNet, AUSTAR, Foxtel, Neighbourhood Cable,. nbn (NBN Co), LBNCo, OPENetworks, OptiComm, RedTrain, Pivit, Fibercorp, Huawei, Telstra, Vividwireless, Ericsson, EnergyAustralia, SingTel, Unwired, Kogan Mobile, Apple, Nokia, Google, Ericsson, Samsung,

Phil Harpur
October 2019

Table of Contents

  • Telecoms industry

    • Total Telco Market by Major Service
      • Market Overview and Analysis
    • Total Telco Market by Major Provider
      • Market Overview and Analysis
    • 2nd-Tier Telcos
      • Market Overview and Analysis
    • Fixed Line Statistics
  • Broadband market

    • Market analysis
    • Fixed broadband – subscriber statistics and forecasts
      • Total market statistics by provider
      • Market share statistics by platform
      • Fixed broadband subscriber forecast
      • Other broadband statistics
    • National Broadband Network (NBN)
      • Overview and statistics
      • Fixed wireless networks
      • The NBN satellite network
    • Fibre-to-the-Premises (FTTP)
      • Statistics
      • Major players
    • Fibre-to-the-Basement (FTTB)
    • Fibre-to-the-Node (FTTN)
    • Fibre-to-the-Curb (FTTC)
    • G.Fast and XG.Fast
    • HFC (Cable) Networks
    • DSL
    • WiFi market
    • Fixed broadband service providers
      • Introduction
      • Telstra
      • Optus
      • TPG Telecom Limited
      • Vocus
      • Macquarie Telecom
  • Mobile communications

    • Market analysis
    • Mobile statistics
      • Total mobile subscribers and market forecast
      • Mobile operators – subscriber market shares and growth
      • Prepaid and postpaid subscribers by operator
      • Mobile services revenues, forecast and market analysis
      • Operator revenue statistics overview
      • Average revenue per user (ARPU)
      • Mobile broadband statistics and forecast
    • Mobile infrastructure
      • 5G
      • 4G (LTE)
      • 3G services
      • 2G services
      • VoLTE
      • Small cell technology
      • NB-IoT
    • Mobile spectrum overview
      • Spectrum ownership and licences
      • Fifteen-year spectrum licence pathway
      • Additional spectrum – 5G
    • Mobile spectrum auctions
      • 800MHz and 1.8GHz auctions
      • 700MHz and 2.5GHz auction results Auctions
      • 4G Auctions – 2016
      • Residual spectrum auction – 2017
      • 700 MHz spectrum auction 2017
      • 5G Spectrum Auction
    • Mobile Network Operators (MNOs)
      • Introduction
      • Telstra
      • Optus
      • Vodafone Hutchison Australia (VHA)
    • Mobile Virtual Network Operators (MVNOs)
      • Market definition
      • Market overview
      • Market statistics
      • Historical overview
      • Amaysim
      • Kogan Mobile
      • Aldi Mobile
      • Ovo Mobile
      • Lebara Mobile
      • Boost Mobile
      • TravelSIM
      • Virgin Mobile
      • Woolworths Mobile
      • MeU Mobile
    • Mobile handsets
      • Smartphone usage statistics
      • Handset supplier market shares
      • Wearables and smartwatches
  • Digital economy

    • Internet of Things (IoT)
      • Global trends
      • Market statistics and surveys
    • Smart city projects
      • Narrowband IoT (NB-IoT) for water utilities.
      • Thinxtra
      • M4 Smart Motorway project in NSW
      • Adelaide IoT sensor project
      • LoRaWAN network in Newcastle
      • Small Satellite Project
      • IoT network – Tasmania
      • Smart Cities – Tasmania
      • Digital agriculture projects – Victoria
      • Logistics
      • South East Water – Victoria
      • Sydney Harbour Bridge – M2M monitoring
      • Sydney Water
      • RFID Materials management on massive scale
      • Vehicle tracking
      • UniSA satellite system
      • Smart water
      • Telstra
    • E-government
  • Digital media

    • Video-On-Demand (VOD) Market
      • Market analysis
      • Definitions
      • Impact of SVOD on traditional TV
      • Impact of SVOD on the Pay TV Market
      • VOD subscribers and usage statistics
      • Inhibitors to SVOD market growth
      • Copyright and content issues
      • Major VOD providers
      • Telstra TV
      • Vodafone
      • FetchTV
      • Hayu
      • Hulu
    • Pay TV market
      • Subscriber statistics
      • Major players
    • Free-to-Air Market
      • Trends and analysis
      • Impact of SVOD on traditional TV
      • Major FTA providers
  • Appendix – Historic data


List of Tables

  • Table 1 – Total telecoms market, retail revenue and forecast – 2007 – 2023
  • Table 2 – Total telecoms market – retail revenue by service – 2007 – 2020
  • Table 3 –Total telecoms market – annual growth by service – 2008 – 2020
  • Table 4 –Total telecoms market – market share by service – 2007 – 2020
  • Table 5 – Total Telecoms Revenue by Major Provider / Category – 2014 – 2020
  • Table 6 – Total Telecoms Revenue Annual Growth by Major Provider / Category – 2015 – 2020
  • Table 7 – Total Telecoms Revenue Market Share by Major Provider / Category – 2014 – 2020
  • Table 8 –Second-tier telcos – total revenue and annual change – 2010 – 2020
  • Table 9 –Second-tier telcos – revenue ($million) by major provider – 2014 – 2019
  • Table 10 –Second-tier telcos – Revenue and Market Share by major provider – 2019
  • Table 11– Fixed Line Subscriptions and Penetration – 2009 – 2024
  • Table 12 – Fixed broadband retail subscribers (thousands) by major provider – 2010 – 2019
  • Table 13 – Fixed broadband retail subscriber annual growth by major provider – 2011 – 2019
  • Table 14 – Fixed broadband retail subscribers market share by major provider – 2014 – 2019
  • Table 15 – Telstra broadband subscribers by retail / wholesale – 2007 – 2018
  • Table 16 – Total broadband subscribers by access type – 2011 – 2018
  • Table 17 – Total broadband subscribers by access type, annual growth – 2012 – 2018
  • Table 18 – Total broadband subscribers by access type, market share – 2011 – 2018
  • Table 19 – Fixed broadband subscribers – DSL, Cable, Fibre – 2011 – 2018
  • Table 20 – Fixed broadband subscribers (with forecast) – 2009 – 2024
  • Table 21 – Internet subscribers by download speed – 2016 – 2018
  • Table 22 – Volume of data downloaded (terrabytes) by access connection - 2013 – 2018
  • Table 23 – NBN premises activated, ready for service (thousands) – 2011 – 2019
  • Table 24 – NBN revenue ($million) statistics – 2013 – 2018
  • Table 25 – NBN ARPU – 2013 – 2018
  • Table 26 – NBN capital expenditure – 2013 – 2018
  • Table 27 – Cumulative end user subscriptions by technology – 2013 – 2018
  • Table 28 – Market share – Subscriptions – 2013 – 2018
  • Table 29 – FTTP - Market share - by Provider – 2018
  • Table 30 – FTTB -- Market share - by Provider – 2018
  • Table 31 – FTTN- Market share - by Provider – 2018
  • Table 32 – HFC - Market share - by Provider – 2018
  • Table 33 – Wireless - Market share - by Provider – 2018
  • Table 34 – Satellite - Market share - by Provider – 2018
  • Table 35 – FTTP subscriber statistics – 2013 – 2018
  • Table 36 – Historic - FttN expenditure – 2014 – 2016
  • Table 37 – HFC Roll out plan 2016 – 2018
  • Table 38 – Cable broadband subscribers by major operator and annual change – 2002 – 2018
  • Table 39 – DSL broadband subscribers – 2008 – 2011
  • Table 40 – Optus – broadband statistics - 2015 – 2019
  • Table 41 – iiNet’s acquisitions – 2003 – 2014
  • Table 42 – TPG Revenue, EBITDA and NPAT– 2008– 2019
  • Table 43 – TPG – revenue ($ million) breakdown by division – 2009 – 2019
  • Table 44 – TPG – Broadband ARPU ($/month) – 2016 – 2019
  • Table 45 – TPG – Consumer broadband subscribers (thousands) by Product – 2017 – 2019
  • Table 46 – TPG – Group mobile subscribers (thousands) by Division– 2014 – 2019
  • Table 47 – Vocus - key financial parameters – 2012- 2019
  • Table 48 – Vocus Australia - consumer broadband subscribers (thousands) – 2018 – 2019
  • Table 49 – M2’s acquisitions
  • Table 50 – Macquarie key financial indicators – 2008 – 2019
  • Table 51 – Mobile subscribers, penetration and annual change (with forecast) – 2009 – 2024
  • Table 52 – Historic - Mobile subscribers, penetration and annual change (with forecast) – 2000 – 2010
  • Table 53 – Mobile subscribers (millions) by MNO (with forecast) – 2009 – 2020
  • Table 54 – Annual change of mobile subscribers by MNO – 2010 – 2020
  • Table 55 – Market share of mobile subscribers by MNO (with forecast) – 2010 – 2020
  • Table 56 – MNO prepaid subscribers (millions) by operator – 2009 – 2020
  • Table 57 – MNO market share of prepaid subscribers – 2009 – 2020
  • Table 58 – MNO postpaid subscribers (millions) by operator – 2009 – 2019
  • Table 59 – MNO market share of postpaid subscribers – 2009 – 2020
  • Table 60 – MNO total market of prepaid and postpaid subscribers (millions) – 2009 – 2019
  • Table 61 – MNO total market proportion of prepaid and postpaid subscribers – 2009 – 2019
  • Table 62 – Prepaid as % of total subscribers by operator - 2009 – 2019
  • Table 63 – Postpaid as % of total subscribers by operator - 2009 – 2019
  • Table 64 – Total mobile services market revenue and annual change (with forecast) – 2005 – 2020
  • Table 65 – Mobile market revenue per major operator – 2009 – 2019
  • Table 66 – Mobile market revenue market share per major operator – 2009 – 2019
  • Table 67 – Annual change of mobile market revenue per major operator – 2010 – 2019
  • Table 68 – Mobile market share in revenue per major operator – 2000 – 2019
  • Table 69 – Blended monthly ARPU by MNO – 2000 – 2017
  • Table 70 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2008 – 2019
  • Table 71 – Optus mobile subscriber - monthly ARPU – 2009 – 2019
  • Table 72 – VHA monthly ARPU – 2015 – 2019
  • Table 73 – Mobile broadband subscribers and penetration (with forecast) – 2009 – 2024
  • Table 74 – Wireless broadband subscribers by access type – 2009 – 2018
  • Table 75 – Mobile broadband subscribers by mobile network operator – 2007 – 2018
  • Table 76 – Estimated mobile broadband data downloaded in Petabytes – 2009 – 2018
  • Exhibit 6 – Expiring spectrum allocation timetable – 2015 – 2028
  • Table 77 – Spectrum charges for spectrum bandwidth licenses
  • Table 78 – 1.8GHz spectrum auction results – 2016
  • Table 79 – 700MHz and 2.5GHz auction results
  • Table 80 - 1800MHz auction results – February 2016
  • Table 81 – Telstra Group - top line Annual financial results - 2009 – 2019
  • Table 82 – Telstra mobile prepaid and postpaid revenue – 2008 – 2018
  • Table 83 – Telstra mobile services revenue – 2009 – 2019
  • Table 84 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2008 – 2019
  • Table 85 – Telstra - Mobile subscribers (millions) by prepaid, postpaid, wholesale – 2008 – 2019
  • Table 86 – Optus mobile revenue – 2009 – 2019
  • Table 87 – Optus - mobile subscribers and annual change – 2008 – 2019
  • Table 88 – Optus -mobile pre/postpaid and mobile broadband customers (thousands) – 2008 – 2019
  • Table 89 – Optus mobile subscriber - monthly ARPU – 2009 – 2019
  • Table 90 – Vodafone Australia revenue – 2009 – 2019
  • Table 91 – VHA monthly ARPU – 2015 – 2019
  • Table 92 – Vodafone Australia (Group) – subscribers (millions) by type – 2009 – 2019
  • Table 93 – Historic - Retail mobile subscribers share by MNO and MVNO – 2016 – 2017
  • Table 94 – Historic - Retail mobile subscribers share by MNO and MVNO – 2013 – 2015
  • Table 95 – Internet connections via mobile handsets – 2011 – 2018
  • Table 96 – Australian handset platform market share – 2018
  • Table 97 – SVOD subscribers by category – 2017 - 2019
  • Table 98 – Historic - Total number of Fetch TV subscribers 2012 – 2016
  • Table 99 – Pay TV subscribers, Foxtel, others and total – 2008 – 2018
  • Table 100 – Historic - Pay TV revenue by major operator – 1997 – 2004
  • Table 101 – Historic - Pay TV revenue by major operator – 2005 – 2017
  • Table 102 – Total FOXTEL and wholesale subscribers – 2012 – 2018
  • Table 103 – Historic - Total telecoms market – retail revenue by service – 2001 – 2015
  • Table 104 – Historic - Total telecoms revenues by smaller operators, and total – 2005 – 2013
  • Table 105 – Historic - Total telecoms revenues by major providers – 2000 – 2013
  • Table 106 – Historic - Second-tier telcos – revenue by provider – 2010 – 2014
  • Table 107 – Historic - Second-tier telcos – revenue by provider (historic) – 2004 – 2007
  • Table 108 – Historic - Total business and residential broadband subscribers – 2006 – 2014
  • Table 109 – Historic - TPG – consumer broadband subscribers (thousands) by Product – 2014 – 2017
  • Table 110 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 – 2009
  • Table 111 – Historic - Retail mobile subscriber market share by MNO and MVNO – 2015 – 2016
  • Table 112 – Historic - Share of prepaid subscribers by MNO and MVNO – 2014 – 2015
  • Table 113 – Historic - Share of postpaid subscribers by MNO and MVNO – 2014 – 2015
  • Table 114 – Historic - Total mobile services market revenue and annual change – 1993 – 2009
  • Table 115 – Historic - HTA key metrics - 2009 – 2015
  • Table 116 – Historic - Monthly ARPU and by segment – 2009 – 2012
  • Table 117 – Historic - Vodafone Australia revenue – 1996; 1998 – 2008
  • Table 118 – Historic - VHA MVNO customers – 2014 – 2016

List of Charts

  • Chart 1 – Total telecoms market – retail revenue ($ million) and forecast – 2007 – 2023
  • Chart 2 – Total telecoms market – retail revenue ($ million) by service– 2007 – 2020
  • Chart 3 – Total telecoms market – market share by service – 2007 – 2020
  • Chart 4 – Total Telecoms Revenue ($ billion) by Major Provider / Category – 2014 – 2020
  • Chart 5 – Total Telecoms Revenue Market Share by Major Provider / Category – 2014 – 2020
  • Chart 6 – Second-tier telcos – total revenue ($ million) and annual change – 2010 – 2020
  • Chart 7– Fixed Line Subscriptions and Penetration – 2009 – 2024
  • Chart 8 – Fixed broadband subscribers –DSL, Cable, Fibre – 2011 – 2018
  • Chart 9 – Fixed broadband subscribers (with forecast) - 2009 – 2024
  • Chart 10 – Mobile subscribers and penetration (with forecast) – 2009 – 2024
  • Chart 11 – Market share of mobile subscribers by MNO (with forecast) – 2009 – 2020
  • Chart 12 – MNO market share of prepaid subscribers – 2009 – 2018
  • Chart 13 – MNO market share of postpaid subscribers – 2009 – 2019
  • Chart 14 – Total mobile services market revenue and annual change (with forecast) – 2010 – 2020
  • Chart 15 – Mobile market revenue market share per major operator – 2009 – 2019
  • Chart 16 – Overview of mobile revenue share per major operator – 2009 – 2019
  • Chart 17 – Mobile broadband subscribers and penetration (with forecast) – 2009 – 2024

List of Exhibits

  • Exhibit 1 – The initial analogue operators – brief historic background
  • Exhibit 2 – Mobile spectrum by operator in capital city and regional area
  • Exhibit 3 – GSM services by operator
  • Exhibit 4 – WCDMA services by operator
  • Exhibit 5 – Ownership of selected frequencies for 2.3GHz and 3.4GHz services
  • Exhibit 7 – MVNO models
  • Exhibit 8 – Australian MVNOs mobile carriers

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