Understand and measure the impact of COVID-19 on the telecom industry!

Virus impact over each market - telecom operators, government agencies and regulators' responses - revised forecasts for the next 5 years.

See updated country reports

Australia - Mobile Broadband - Market Analyses

Report Cover Image

Last updated: 24 Jun 2016 Update History

Report Status: Archived

Report Pages: 11

Synopsis

The use of mobile broadband in Australia has expanded rapidly in recent quarters in line with the expansion of LTE networks, which by the end of 2016 are expected to provide about 98% population coverage. As of December 2015 there were about 6.02 million mobile broadband subscribers in Australia, a growing proportion of them on the LTE networks of Telstra, Optus and Vodafone. These MNOs have invested in spectrum and network upgrades to bolster network capacity, while the geographic extension of LTE will see wider take-up from consumers in coming years. Given that about 90% of all mobile device sales are now smartphones, the growth in mobile data traffic is increasing rapidly. In the year to December 2015 mobile data traffic grew 21% year-on-year.

In addition to mobile broadband, Wi-Fi has seen a resurgence as players respond to customer demand for connectivity. Telstra has rekindled its Wi-Fi ambitions, launching Air Wi-Fi in June 2015, and aiming to have about 8,000 hotspots made available. Through its partnership with Fon, Telstra customers can have access to about two million hotspots nationally and about 15 million globally.

This report provides an overview of the mobile broadband market in Australia, including updated statistics, industry estimates and forecasts, and analyses of key market trends. It also includes data from the ACMA’s 2015 report on mobile broadband productivity. Information on the major operators in the fixed-wireless market is covered in a separate: Australia - Mobile Broadband - Major Operators.

Key developments:

Mobile broadband a significant contributor to economic growth; iiNet announces plans to deploy up to 30,000 Wi-Fi hotpots in capital cities; Telstra launches Air Wi-Fi network; Victorian government plans to offer a free Wi-Fi service to three cities; Optus trials TD-LTE broadband using the 2300MHz band; spectrum auction in the 1800MHz band; VHA expands LTE coverage to 95% of the metro population; m-payment and m-banking developments, Globalgig network updates, Queensland, Tasmania and South Australian wireless contract developments, ABS data to December 2015, recent market developments.

Companies mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra, BigAir, vividwireless, Unwired, nbn (NBN Co), TPG,

Related Reports

Share this Report

Purchase with Confidence

I am a civil engineer and have worked with Airtel, Huawei and other telecommunication companies here in Nigeria.

Your BuddeComm analyses on the telecommunications market are excellent. They always provide me with the information I need, and I also learn a great deal from reading your research.

Olusesan Banjo, Nigeria

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:


Research Methodology

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.