Australia - Free-to-Air TV - Broadcasters

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Last updated: 19 Mar 2015 Update History

Report Status: Archived

Report Pages: 22


The Free-to-Air broadcast market in Australia is now fully digital, following analogue switch-over in December 2013. The digital conversion process had started in 2001. FTA broadcasters now have the ability to broadcast several channels where there had only been sufficient spectrum for a single analogue channel. The market is being challenged by the migration away from FTA viewing, which had declined to about 88% of households by early 2015. In addition, the launch of SVoD services from Presto, Stan and Netflix will place increasing pressure on broadcasters’ market share of viewing. These services answer growing consumer preference for viewing content on-demand rather than by schedule.

The government in early 2015 put in train plans to reform media laws which could reshape the ownership of some regional broadcasters. The proposed reforms would overturn limitations on broadcasters’ population reach enforced from a pre-internet era, as well as alter existing rules which prevent media companies from operating in more than two platforms (printed media, FTA TV and radio) in any one market.

This report provides an extensive overview of Australia’s FTA broadcasting market. The report reviews all the major commercial and public broadcasters – Nine Network, Seven Network, Network Ten, ABC, SBS, and the regional players. It also provides an overview of community and indigenous broadcasting.

Key developments:

Commercial FTA broadcasting and additional digital TV channels released; digital TV, broadcasting funding updates; improved catch-up TV services for mobile devices, tablets and computers; revenue updates for commercial broadcasters; Ten network lays off staff and cancels programs due to poor financial results; SVoD services launched on the Australian market; report update includes operator financial and operating data for H12015.

Companies covered in this report include:

Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven, Nine Entertainment, TEN, Southern Cross, Prime Media, NBN, WIN, Indigenous Broadcasting, Southern Cross Austereo, Imparja, Community Broadcasters.

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