Australia - E-commerce Revenues and E-Retailing

Synopsis

With so much hype around it, e-commerce has ballooned up a host of optimistic projects. Many seem based on the notion that an ‘e’ in the name will overcome any lack of business plan or real market research and clear demand for services. Some projects have seen the Internet and electronic communication as another communication medium and distribution path, while some other projects haven’t. Much of the hype has confused how to measure e-commerce revenues, and consequently revenues reported often vary. This report collects e-commerce revenue figures and forecasts, and notes some e-shopper profiles and buying behaviour. Table 1 of Internet income data added in March 2003.