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Australia - E-commerce - Consumer Statistics and Analysis

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Last updated: 20 Sep 2003 Update History

Report Status: Archived

Report Pages: 11

Analyst: Peter Evans

Synopsis

The hype has passed but the reality is positive and figures show increasing numbers of Australians are shopping online. The Business-to-Consumer (B2C) market holds great promise for many industries where convenience and ease of use are priorities for consumers. The consumer market is more driven by fulfillment rather than by advertising. Some projects have seen the Internet and electronic communication as another communication medium and distribution path, while some other projects haven’t. This report on B2C e-commerce collates revenue figures and con, and notes some e-shopper profiles and buying behaviour.

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