The hype has passed but the reality is positive and figures show increasing numbers of Australians are shopping online. The Business-to-Consumer (B2C) market holds great promise for many industries where convenience and ease of use are priorities for consumers. The consumer market is more driven by fulfillment rather than by advertising. Some projects have seen the Internet and electronic communication as another communication medium and distribution path, while some other projects haven’t. This report on B2C e-commerce collates revenue figures and con, and notes some e-shopper profiles and buying behaviour.
3.1.1 Comparison data from different sources
3.2 Consumer numbers
3.2.1 Global comparisons – Nielsen/NetRatings
3.3 Payment patterns
3.4 Secure servers
4.1 Trends in 2002
4.2 Historic overview
4.3 www.consult Online Advertising Effectiveness Study 2001
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.