Australia - Digital TV - Market Overview and Statistics


Since the introduction of digital TV to Australia, there have been many additional channels made available to viewers. The transition to digital broadcasting was completed in December 2013. A retuning exercise to align digital TV channels progressed across the country during 2014.

The formation of Freeview and the launch of new Free-to-Air digital channels, along with the expansion of the networks’ online and cross-platform offerings, has meant that viewers have many more channels at their disposal. Customers have also taken to smart TVs, which incorporate the digital EPG feature ‘FreeViewPlus’ allowing hybrid broadcast broadband television (HbbTV) technology to replay TV programs directly to TV sets. The popularity of smart TVs coupled with the increasing adoption of tablets to view programs online has contributed to the gradual shift away from liner TV viewing.

This report provides an overview of Australia’s digital TV market, including a range of statistics related to digital TV sales and take-up, and penetration rates in metro and regional areas.

Key developments:

Smart TV penetration increasing, digital TV conversion completed, TV recycling.

Companies covered in this report include:

Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven, Nine, TEN, Southern Cross, Prime, WIN, Freeview.

Table of Contents

  • 1. Synopsis
  • 2. Digital TV broadcasters
    • 2.1 Overview
    • 2.2 Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS)
    • 2.3 Commercial Free-to-Air (FTA) digital TV
    • 2.4 Freeview
  • 3. Market trends, developments and analysis
    • 3.1 Digital switchover legislation passed
    • 3.2 Government digital strategy plans
      • 3.2.1 Background information
      • 3.2.2 Digital TV timetable
      • 3.2.3 Self help transmission or VAST
    • 3.3 Digital TV
      • 3.3.1 Background information
      • 3.3.2 The replacement market
      • 3.3.3 Patchy digital TV reception – yet another stumbling block
      • 3.3.4 Will digital TV reception be free?
    • 3.4 Smart Connected TVs
      • 3.4.1 Introduction
      • 3.4.2 Smart TV threatens broadcasters
      • 3.4.3 The gigabyte household needs FttP access
      • 3.4.4 Brief case study: YouView
  • 4. Statistics
    • 4.1 Digital TV uptake
    • 4.2 The Digital Assistance Scheme (HAS)
    • 4.3 The Satellite Subsidy Scheme
    • 4.4 National Television and Computer Recycling Scheme
  • 5. Market surveys
    • 5.1 Overview
    • 5.2 Australian household digital conversion
    • 5.3 Television recycling
  • 6. Related reports
  • Table 1 – Household conversion to digital TV – 2009 - 2014
  • Table 2 – Percentage of digital TV households by region – 2009 - 2013
  • Exhibit 1 – Overview of the analogue switch off to digital by regional and metropolitan area
  • Exhibit 2 – Many self-help retransmission sites cease
  • Exhibit 3 – Televisions, computers and their hazardous inventory of e-waste

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Focus Report Profile


Digital Media
Regulations & Government Policies
Strategies & Analyses (Industry & Markets)

Number of pages 14

Status Archived

Last updated 20 Mar 2015
Update History

Analyst: Henry Lancaster

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