Australia - Digital TV - Historical Overview

Last updated: 11 Dec 2008 Update History

Report Status: Archived

Report Pages: 27

Analyst: Peter Lange

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Summary
Table Of Contents

Synopsis

This brief report was archived in March 2006 and has not been updated. It contains historical content on a range of topics relating to digital TV, Interactive TV, Set-top boxes and Electronic Program Guides.

1. Synopsis
2. Interactive advertising developments
- 2.1 Historical Overview
- 2.2 Foxtel interactive TV ads
  - 2.2.1 Interactive advertising tool
- 2.3 Ten brings mobile phone interactivity to television ads – June 2007
- 2.4 Audience measurement system launched for interactive ads and timeshifting
3. Market analysis – interactive advertising
- 3.1 One hand tied to its back (interactive)
- 3.2 Individually addressed advertisements (interactive)
- 3.3 And again…permission-based models
- 3.4 Foxtel needs to break away from telstra
- 3.5 Revenue opportunities
4. Global market analysis – interactive advertising
- 4.1 Overview
- 4.2 How will it succeed?
- 4.3 Digital TV (DTV) second Internet platform
- 4.4 Shock to the ‘couch potato’ syndrome
- 4.5 Innovation required
5. Case studies – Interactive advertising
- 5.1 Austar
- 5.2 Foxtel
- 5.3 Two Way TV Australia
6. Set-top box - market and regulatory developments
- 6.1 Market developments – 2004 to 2006
7. Set-top box platform technologies
- 7.1 OpenTV
- 7.2 Liberate Technologies
- 7.3 Multimedia Home Platform (MHP)
  - 7.3.1 A very long road indeed
  - 7.3.2 ABC’s MHP trials
8. Set-top box analysis
- 8.1 Freeview versus IPTV – October 2007
9. Electronic Program Guides
- 9.1 Key players
  - 9.1.1 TiVo
- 9.2 Key players
  - 9.2.1 Foxtel launches Online Guide
  - 9.2.2 IceTV
  - 9.2.3 I Watch This
  - 9.2.4 Hobbyists
- 9.3 EPG analyses
  - 9.3.1 Delaying tactics from FTA broadcasters
  - 9.3.2 Broadcasters conspired to block EPGs
- 9.4 Forecasts
10. Market surveys – Digital TV
- 10.1 ACMA Digital Media in Australian Homes – 2006
  - 10.1.1 Introduction
  - 10.1.2 Overall digital TV penetration
  - 10.1.3 Differences between digital and non-digital television households
  - 10.1.4 Digital television – non-digital television households comparison
  - 10.1.5 Segmentation of television-using households
- 10.2 Digital media in Australian homes – 2006 survey
11. Digital TV - Media reforms
- 11.1 Update
- 11.2 Background
12. Broadcasters – regional overview
13. Interactive TV Overview
- 13.1 ICE Interactive in Orange
- 13.2 SBS
14. Datacasting
15. Datacasting analysis
- 15.1 Datacasting stillborn
- 15.2 Enhanced digital TV and datacasting services
- 15.3 Fairfax submission to datacasting review
- 15.4 Defiant Minister finally defeated in the auctions
- 15.5 Vote of no confidence from the industry
- 15.6 Free spectrum offered in 2003
16. Related reports

Table 1 – EPG forecasts Australia – 2005; 2007; 2010; 2015
Table 2 – Forecast telecommunications services revenue by product – 2005; 2010; 2015
Table 3 – Percentage of DTTB capable TV display devices – 2005 - 2006
Table 4 – Penetration/incidence of digital media – 2005 - 2006
Table 5 – Penetration of DTTB by household demographic characteristics – October 2006
Table 6 – Digital media ownership/usage – DTTB adopters and non-adopters – October 2006
Table 7 – Digital media ownership/usage – digital TV and non digital TV – October 2006
Table 8 – DTTB adoption-intention segmentation – October 2006
Table 9 – Percentage of household use by application or platform – 2006
Table 10 – Frequency of device used for downloaded content – 2006
Table 11 – Main drivers for DTTB adoption – 2006
Table 12 – Is digital FTA TV available to households in your area?
Table 13 – Awareness of analogue switch-off – 2005 - 2006

Exhibit 1 – Digital media reform – current rules and key proposed changes
Exhibit 2 – Digital TV broadcasts in major cities and regions
Exhibit 3 – Data broadcasting service – Seven Network

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