Australia - Digital TV - Historical Overview

Synopsis

This brief report was archived in March 2006 and has not been updated. It contains historical content on a range of topics relating to digital TV, Interactive TV, Set-top boxes and Electronic Program Guides.

Table of Contents

  • 1. Synopsis
  • 2. Interactive advertising developments
    • 2.1 Historical Overview
    • 2.2 Foxtel interactive TV ads
      • 2.2.1 Interactive advertising tool
    • 2.3 Ten brings mobile phone interactivity to television ads – June 2007
    • 2.4 Audience measurement system launched for interactive ads and timeshifting
  • 3. Market analysis – interactive advertising
    • 3.1 One hand tied to its back (interactive)
    • 3.2 Individually addressed advertisements (interactive)
    • 3.3 And again…permission-based models
    • 3.4 Foxtel needs to break away from telstra
    • 3.5 Revenue opportunities
  • 4. Global market analysis – interactive advertising
    • 4.1 Overview
    • 4.2 How will it succeed?
    • 4.3 Digital TV (DTV) second Internet platform
    • 4.4 Shock to the ‘couch potato’ syndrome
    • 4.5 Innovation required
  • 5. Case studies – Interactive advertising
    • 5.1 Austar
    • 5.2 Foxtel
    • 5.3 Two Way TV Australia
  • 6. Set-top box - market and regulatory developments
    • 6.1 Market developments – 2004 to 2006
  • 7. Set-top box platform technologies
    • 7.1 OpenTV
    • 7.2 Liberate Technologies
    • 7.3 Multimedia Home Platform (MHP)
      • 7.3.1 A very long road indeed
      • 7.3.2 ABC’s MHP trials
  • 8. Set-top box analysis
    • 8.1 Freeview versus IPTV – October 2007
  • 9. Electronic Program Guides
    • 9.1 Key players
      • 9.1.1 TiVo
    • 9.2 Key players
      • 9.2.1 Foxtel launches Online Guide
      • 9.2.2 IceTV
      • 9.2.3 I Watch This
      • 9.2.4 Hobbyists
    • 9.3 EPG analyses
      • 9.3.1 Delaying tactics from FTA broadcasters
      • 9.3.2 Broadcasters conspired to block EPGs
    • 9.4 Forecasts
  • 10. Market surveys – Digital TV
    • 10.1 ACMA Digital Media in Australian Homes – 2006
      • 10.1.1 Introduction
      • 10.1.2 Overall digital TV penetration
      • 10.1.3 Differences between digital and non-digital television households
      • 10.1.4 Digital television – non-digital television households comparison
      • 10.1.5 Segmentation of television-using households
    • 10.2 Digital media in Australian homes – 2006 survey
  • 11. Digital TV - Media reforms
    • 11.1 Update
    • 11.2 Background
  • 12. Broadcasters – regional overview
  • 13. Interactive TV Overview
    • 13.1 ICE Interactive in Orange
    • 13.2 SBS
  • 14. Datacasting
  • 15. Datacasting analysis
    • 15.1 Datacasting stillborn
    • 15.2 Enhanced digital TV and datacasting services
    • 15.3 Fairfax submission to datacasting review
    • 15.4 Defiant Minister finally defeated in the auctions
    • 15.5 Vote of no confidence from the industry
    • 15.6 Free spectrum offered in 2003
  • 16. Related reports
  • Table 1 – EPG forecasts Australia – 2005; 2007; 2010; 2015
  • Table 2 – Forecast telecommunications services revenue by product – 2005; 2010; 2015
  • Table 3 – Percentage of DTTB capable TV display devices – 2005 - 2006
  • Table 4 – Penetration/incidence of digital media – 2005 - 2006
  • Table 5 – Penetration of DTTB by household demographic characteristics – October 2006
  • Table 6 – Digital media ownership/usage – DTTB adopters and non-adopters – October 2006
  • Table 7 – Digital media ownership/usage – digital TV and non digital TV – October 2006
  • Table 8 – DTTB adoption-intention segmentation – October 2006
  • Table 9 – Percentage of household use by application or platform – 2006
  • Table 10 – Frequency of device used for downloaded content – 2006
  • Table 11 – Main drivers for DTTB adoption – 2006
  • Table 12 – Is digital FTA TV available to households in your area?
  • Table 13 – Awareness of analogue switch-off – 2005 - 2006
  • Exhibit 1 – Digital media reform – current rules and key proposed changes
  • Exhibit 2 – Digital TV broadcasts in major cities and regions
  • Exhibit 3 – Data broadcasting service – Seven Network

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Technologies

Broadcasting
Digital Media

Number of pages 27

Status Archived

Last updated 11 Dec 2008
Update History

Analyst: Peter Lange

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