Who buys your product? Who provides the revenue feeding your operation? Whose money represents the revenues that could generate profit for your enterprise? There’s no point trying to sell a product that nobody wants. This re-centres the customer in the business world. And with communications technologies allowing individual customer contact, the opportunities for identifying a product that is in demand are greater than ever. This report discusses how customers ultimately drive successful businesses in the ICT sector, and how businesses can orient their operations to optimise customer relations and business success.
2. The customers viewpoint
3. Users in the driver’s seat
3.1 Business market first cab of the rank
3.2 Residential market to follow
4. New business models required
5. Market, not industry, driven
6. Mass customisation
6.1 Telcos stuck in commodity marketing
6.2 The collapse of share holders value
6.3 Focus on (real) customer value
6.4 Back office systems need to be in place
7. Customer loyalty
7.1 Loyalty until the next deal
7.2 Customer segmentation
7.3 Effectiveness of loyalty programs
7.4 Customer value management
8. Permission-based marketing
8.1 The concept
8.2 Free Internet, banners and SPAM are the T-Ford models
Just a quick note to say thank for your helpful reports. I`ve used them a couple of times over the years and I found your talk at CeBIT, very interesting indeed.
Matt Joyce, IT manager, Medtronic
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.