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Australia - Business Market - Customer Relation Management and Permission Based Models

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Last updated: 23 Jun 2003 Update History

Report Status: Archived

Report Pages: 12

Analyst: Peter Evans


Who buys your product? Who provides the revenue feeding your operation? Whose money represents the revenues that could generate profit for your enterprise? There’s no point trying to sell a product that nobody wants. This re-centres the customer in the business world. And with communications technologies allowing individual customer contact, the opportunities for identifying a product that is in demand are greater than ever. This report discusses how customers ultimately drive successful businesses in the ICT sector, and how businesses can orient their operations to optimise customer relations and business success.

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