Australia - Broadband - Residential Market Statistics and Analyses

Synopsis

This report assesses the usage of internet and broadband services in Australia’s residential sector. It includes market estimates as well as data from a number of surveys covering consumer usage and patterns, in addition to internet and broadband data statistics.

The report also analyses the drivers behind internet adoption among Australian households. Surveys covered include statistical overviews from the Australian Bureau of Statistics regarding computer and internet usage by a range of criteria. By 2016 internet use had become more prevalent than computer ownership, with Australians using devices such as mobiles, tablets and internet-enabled TVs to access the internet. Tablet use within households has also grown sharply, though the sector is under constant pressure from new phablets and larger screened smartphones and into 2017 the tablet market has begun to wane.

As the growth in the number of subscribers for various services has slowed, in the wake of higher penetration, the number of service complaints has fallen. This reflects the emphasis which operators have placed on customer service and customer satisfaction as they adjust to lower net adds and endeavour to reduce rates of churn. However, surveys show a considerable discrepancy between how telcos rate their interaction with customers and how positively customers themselves see their relationship with service providers.

For statistics on the business broadband market see Australia - Broadband - Statistical Overview. For a general overview see Australia - Fixed Broadband - Market Insights and Statistical Overviews.

Key developments:

Telecoms, mobile, residential internet usage and trends, telecoms complaints procedures;

Table of Contents

  • 1. Synopsis
  • 2. Statistical overview residential market – total telecoms
  • 3. Internet household statistics
    • 3.1 Australian Bureau of Statistics (ABS) surveys and internet connectivity
  • 4. Trends in the residential market
    • 4.1 Data increases in volume
    • 4.2 Mobile broadband – no alternative to fixed line services.
    • 4.3 Dial-up internet continues its decline
  • 5. Household use of technology
    • 5.1 Computer technologies
    • 5.2 Broadband technologies
    • 5.3 Internet social media activities
  • 6. Other residential market surveys
    • 6.1 Online services
    • 6.2 Customer service issues and the Telecommunications Industry Ombudsman (TIO)
  • 7. Related reports
  • Table 1 – Revenue mix – total spend of telecoms – residential market – 2016 (e)
  • Table 2 – Historic - Total households versus internet enabled households – 1999 - 2009
  • Table 3 – Total households versus internet enabled households – 2010 - 2016
  • Table 4 – Broadband component of internet enabled households – 2005 - 2016
  • Table 5 – Fixed-line broadband data usage by users – 2008 - 2016
  • Table 6 – Historic - Dial-up and broadband internet subscribers – 2003 - 2009
  • Table 7 – Dial-up and broadband internet subscribers – 2010 - 2017
  • Table 8 – Dial-up and broadband internet subscribers by access connection – 2010 - 2017
  • Table 9 – Computerisation in the home – 2012 - 2015
  • Table 10 – Technology use in the home – 2012 - 2015
  • Table 11 – Proportion of the population using social networking sites – 2011 - 2016
  • Table 12 – Top 5 online applications – 2013 - 2015
  • Table 13 – Use of internet applications – 2010 - 2015
  • Table 14 – New complaints to the TIO per 10,000 services in operation – 2013 - 2016
  • Table 15 – Total new complaints to the TIO – 2006 - 2015
  • Table 16 – Number of investigations by the TIO, by levels – 2009 - 2015
  • Exhibit 1 – Overview of the TIO complaint handling process

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Focus Report Profile

Technologies

Broadband Fixed
Internet
Strategies & Analyses (Industry & Markets)

Number of pages 12

Status Archived

Last updated 17 Jun 2016
Update History

Analyst: Henry Lancaster

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