This report assesses the usage of internet and broadband services in Australia’s residential sector. It includes market estimates as well as data from a number of surveys covering consumer usage and patterns, in addition to internet and broadband data statistics.
The report also analyses the drivers behind internet adoption among Australian households. Surveys covered include statistical overviews from the Australian Bureau of Statistics regarding computer and internet usage by a range of criteria. By 2016 internet use had become more prevalent than computer ownership, with Australians using devices such as mobiles, tablets and internet-enabled TVs to access the internet. Tablet use within households has also grown sharply, though the sector is under constant pressure from new phablets and larger screened smartphones and into 2017 the tablet market has begun to wane.
As the growth in the number of subscribers for various services has slowed, in the wake of higher penetration, the number of service complaints has fallen. This reflects the emphasis which operators have placed on customer service and customer satisfaction as they adjust to lower net adds and endeavour to reduce rates of churn. However, surveys show a considerable discrepancy between how telcos rate their interaction with customers and how positively customers themselves see their relationship with service providers.
For statistics on the business broadband market see Australia - Broadband - Statistical Overview. For a general overview see Australia - Fixed Broadband - Market Insights and Statistical Overviews.
Telecoms, mobile, residential internet usage and trends, telecoms complaints procedures;
Paul, May I congratulate you on a very successful and enjoyable afternoon with the Minister. In providing the roundtable discussions between government and industry, it highlighted the strong interest by stakeholders in Broadband and its implementation but it also presented us with other issues and opportunities that we need to address.
Dominic Schipano, CITT
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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