2015 Australia - Video Streaming - VOD, IPTV, Mobile TV

Publication Overview

The digital TV and video streaming industry has changed beyond recognition and it continues to evolve. Consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs. This report offers a wealth of information on the Video Streaming market including:-

  • Development and general trends in regards to the transformation of broadcasting;
  • Global statistics;
  • Key trends taking place in online and mobile video media;
  • IPTV analysis and a market overview, with some statistics and results from recent industry surveys;
  • IPTV major players overview including; Netflix, Apple TV, Foxtel, Stan etc;
  • The Triple-play Market;
  • Overview of the Mobile TV market;
  • Digital radio market analysis, listener statistics and regulatory measures.

Digital TV and Pay TV are covered in a separate report Australia - Broadcasting - Digital TV, Pay TV

Researchers:- Paul Budde, Henry Lancaster
Current publication date:- April 2015 (1st Edition)

Executive Summary

Competition is hotting up in the Video Entertainment market

Videostreaming is finally taking off with more and better broadband coming available to more and more people. There has been an explosion in video applications over broadband, they are now being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes.

Online video streaming or IPTV already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.

Unlike in the traditional video entertainment industry, were industry concentration is the name of the game, streaming video is enjoying a far more healthier level of competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen its international subscriber base triple between 2012 and 2014. In early 2015 it also entered the Australian market and the threat of its arrival along has seen massive changes to the market here with lower prices, more choice and increased content.

Competition in the Video Entertainment market has reached fever pitch. Driven by the popularity of Netflix  all players in the Australian entertainment market were put on full alert. Belatedly Foxtel lowered the price for its pay TV service to address affordability concerns, but it remains a premium service and it will be interesting to see if this finally leads to some real growth for the company. Its triple play model will also address the relative high churn the company is still facing. Telstra and Foxtel are also going to compete head on with each other, aimed at combined beating the rest of the competition.

Access to premium content will continue to be a key issue for companies such as FetchTV, STAN and indeed also Netflix Australia, as News Corp (Foxtel) has well and truly tied up this market. Overtime those exclusivity contracts will need to be renewed and that will be the time when others will start claiming their share of the premium content market. In the meantime  FetchTV is positioning itself as the alternative to Telstra and Foxtel and is delivering the best one-stop-shop service on a very user-friendly platform.

The telecom and ISP players in the market, provide their video streaming services to their customers uncapped, so this doesn’t count against their broadband downloading limitations.

TV series rather than movies are driving the current developments. Sport remains tightly controlled by Foxtel and they have so far no serious competition from the video streaming companies. Movie content available – under the basic IPTV subscription - remains mostly B- or C-rated; A rated material and new releases are only available at extra charges. BuddeComm remains pessimistic about the fragmentation of the  proprietary IPTV business models of most of the players. We predict that consolidation will have to happen.

By far the largest growth in video entertainment comes from user-generated content services such as YouTube, Facebook and a whole new range of services of short, and even super-short, videos. Catch-up TV would be the second largest category.

Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

These developments will significantly influence IPTV developments and future models will therefore have to be substantially different from those of today. The best way to envisage this is to look at the smart devices which provide ‘app-like’ interfaces to new content services that supply instant streaming.

There is a correlation between the availability of high-speed broadband and IPTV usage and it is envisaged that further increases in high-speed broadband penetration will drive new IPTV developments. The rapid growth of smartphones and tablets is also giving this market a boost, as well as new business models such as pay-per-view. New IPTV services are already being streamed over these devices as well as over gaming devices.

The interest in video streaming services has also led to an increase in online advertising. This is not limited to the fixed networks, also the mobile networks are enjoying continuous growth advertising revenues.

The report also includes extensive chapters on Mobile TV and Digital Radio.

Companies mentioned in this report include:

Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media, AARNet, Apple, BBC, FetchTV, Getflix, Google TV, Hoyts, Netbay, Tabcorp, Ten Network, YouTube, John Fairfax, Nine Network, STAN, Southern Cross Austereo, Australian Radio Network (ARN), DMG, Macquarie Radio Network, Chemist Warehouse, Coles, Community Broadcasting, Vodafone, FANGO, myTVR, Beem and Zeebox.

Table of Contents

  • 1. Broadcasting changing beyond recognition
    • 1.1 Digital media players connecting smartphones to TVs
      • 1.1.1 Google Chromecast
      • 1.1.2 Brief case study: YouView
    • 1.2 Cloud computing and broadcasting
    • 1.3 Move towards channel unbundling
    • 1.4 Broadcasting is moving to broadband
    • 1.5 The gigabyte household needs FttH access
    • 1.6 Digital TV
      • 1.6.1 Digital TV market overview
      • 1.6.2 Other key trends
    • 1.7 Pay TV
    • 1.8 Cable TV
    • 1.9 HDTV
      • 1.9.1 HDTV market overview
      • 1.9.2 Ultra-HD/4K TV
      • 1.9.3 BitTorrent’s deal with CE manufacturers
      • 1.9.4 3D TV
    • 1.10 The Smart or Connected TV
      • 1.10.1 Introduction
  • 2. Trends and Developments in Video Streaming
    • 2.1 Definitions
    • 2.2 The video streaming market
      • 2.2.1 Market Overview
      • 2.2.2 Market statistics
      • 2.2.3 Market fragmentation inhibits growth
    • 2.3 Online video media
      • 2.3.1 Introduction
      • 2.3.2 Online video key statistics
      • 2.3.3 Online video media versus IPTV
      • 2.3.4 Advantages of video streaming
    • 2.4 Video-On-Demand services
      • 2.4.1 cloud services
    • 2.5 Industry insights
      • 2.5.1 OTT services will also drive VoD
      • 2.5.2 TV shows on the internet
      • 2.5.3 TV Everywhere (TVE) and multi-screens
      • 2.5.4 Video Content Delivery Network (CDN) services
      • 2.5.5 Geo-blocking
      • 2.5.6 Copyright and the internet back in the Spotlight
    • 2.6 Brief case studies
      • 2.6.1 Netflix
      • 2.6.2 YouTube
    • 2.7 Video streaming over mobile networks
      • 2.7.1 On-demand mobile TV
      • 2.7.2 Broadcast mobile TV
      • 2.7.3 Mobile TV market summary
      • 2.7.4 Mobile video market outlook
      • 2.7.5 Smartphones and mobile TV
    • 2.8 Conclusion: The future of video in telecoms
  • 3. Australian Video Streaming Market
    • 3.1 Market Overview
      • 3.1.1 Definitions
      • 3.1.2 Introduction
      • 3.1.3 Market Analysis
      • 3.1.4 Market surveys
      • 3.1.5 Optus and the copyright issue (2012)
      • 3.1.6 Regulations and standards
    • 3.2 Major Players
      • 3.2.1 AFLTV
      • 3.2.2 Australian Broadcasting Corporation (ABC)
      • 3.2.3 Apple TV
      • 3.2.4 BBC iPlayer
      • 3.2.5 FetchTV
      • 3.2.6 FOXTEL
      • 3.2.7 Free-to-Air TV stations
      • 3.2.8 Getflix
      • 3.2.9 Google
      • 3.2.10 Hulu
      • 3.2.11 iiNet
      • 3.2.12 Netbay IPTV
      • 3.2.13 Netflix
      • 3.2.14 Ninemsn
      • 3.2.15 Optus TV
      • 3.2.16 Quickflix
      • 3.2.17 Special Broadcasting Service (SBS)
      • 3.2.18 Seven Network
      • 3.2.19 Stan
      • 3.2.20 Telstra Media
      • 3.2.21 Ten Network
      • 3.2.22 TPG
      • 3.2.23 VOD Pty Ltd
      • 3.2.24 YouTube
    • 3.3 Competition is hotting up in the Video Entertainment market
      • 3.3.1 Introduction
      • 3.3.2 Still not a level playing field in access to content
      • 3.3.3 Content – the next regulatory war zone
      • 3.3.4 Where are we today?
      • 3.3.5 The key industry segments
  • 4. The Triple Play Market
    • 4.1 NBN ideal business changing the triple play model
    • 4.2 Streaming Video - IPTV
    • 4.3 Broadband Voice Services (VoIP)
    • 4.4 The three traditional elements of Triple Play
      • 4.4.1 Access
      • 4.4.2 Content
      • 4.4.3 Appliances
    • 4.5 Triple play basis for new pricing models
      • 4.5.1 Lower costs open up access to new models
      • 4.5.2 Price key to triple play
    • 4.6 What went wrong with triple play mark I - analysis?
      • 4.6.1 Failing telco models
      • 4.6.2 VoIP and video – hard nuts to crack
      • 4.6.3 TV camera in front of radio programs
      • 4.6.4 The failure of portals
    • 4.7 The future of triple-play - analysis
      • 4.7.1 Diversification of video content
      • 4.7.2 Tele-presence will be a killer app
      • 4.7.3 Triple play is an access product
      • 4.7.4 Different Customer service models
      • 4.7.5 Triple play moving to the cloud
      • 4.7.6 Foxtel triple play offerings
    • 4.8 The ACCC on triple play monopolies
  • 5. Digital Economy – Advertising, Statistics and Revenues
    • 5.1 The online advertising market
      • 5.1.1 Online advertising market is maturing
      • 5.1.2 Online expenditure – 2013
      • 5.1.3 Demographic statistics
      • 5.1.4 Online advertising revenue statistics
    • 5.2 Mobile internet advertising
      • 5.2.1 Background
      • 5.2.2 Mobile advertising to mature
      • 5.2.3 Mobile devices increase growth in online video advertising
      • 5.2.4 Generation Y is driving the online media push
      • 5.2.5 Underinvestment in mobile advertising
    • 5.3 Other Market surveys
      • 5.3.1 Insights into the world of Internet Marketeers
      • 5.3.2 Australia leader in digital marketing
      • 5.3.3 Social media sites linked to advertising and buying patterns
      • 5.3.4 Business advertising to get traffic
      • 5.3.5 Business presence on social media
      • 5.3.6 Social Networking Sites
      • 5.3.7 Children, internet and social networks
      • 5.3.8 PwC's Australian Entertainment & Media Outlook 2014-2018
      • 5.3.9 Search advertising revenues
      • 5.3.10 Different (digital) working arrangements
      • 5.3.11 Being online worth £1,000 a year: BT study
    • 5.4 Website usage statistics
      • 5.4.1 Top 10 Australian websites – 2010 - 2014
  • 6. Mobile TV Market
    • 6.1 What is mobile TV?
      • 6.1.1 On-demand mobile TV
      • 6.1.2 Broadcast mobile TV
    • 6.2 Market overview and analysis
      • 6.2.1 Smartphone market analysis
      • 6.2.2 Pursuing wrong business models
      • 6.2.3 Device and content-driven developments
      • 6.2.4 Key market – the youth segments
      • 6.2.5 Mobile Social TV
    • 6.3 Cloud-based mobile TV
      • 6.3.1 Background information
      • 6.3.2 In April 2012 the Federal Court ruled that the service breached copyright and the service was closed down. The ruling also affected the myTVR service, see chapter  REF _Ref329121594 \r \h Background information
    • 6.4 Major players
      • 6.4.1 Overview
      • 6.4.2 VHA – Hutchison’s Planet 3 and Vodafone Central
      • 6.4.3 Telstra’s BigPond mobile TV
      • 6.4.4 Optus
    • 6.5 Regulation
      • 6.5.1 Spectrum for mobile broadcasting
    • 6.6 Technology platforms
      • 6.6.1 Multimedia Broadcast/Multicast Service (MBMS)
      • 6.6.2 Digital Video Broadcasting-Handheld (DVB-H)
  • 7. Digital Radio Market
    • 7.1 Market overview
      • 7.1.1 Introduction
      • 7.1.2 Market statistics
      • 7.1.3 Regional deployment of digital radio
      • 7.1.4 Digital radio as a supplementary service
      • 7.1.5 Challenge from mobile broadcasts
      • 7.1.6 The radio stations
      • 7.1.7 retailers and digital radio
      • 7.1.8 Community digital radio gains broadcasting funds
      • 7.1.9 Digital radio provided in vehicles increasing
      • 7.1.10 Digital radio still being trialled regionally
      • 7.1.11 Digital radio coverage extended in some metropolitan areas
      • 7.1.12 Regulatory developments
      • 7.1.13 Agreement on new Digital Audio Broadcasting (DAB) standard
    • 7.2 Features and benefits of digital radio
      • 7.2.1 Reception quality
      • 7.2.2 Text, images and data
      • 7.2.3 Visual radio
      • 7.2.4 Music downloading
      • 7.2.5 Greater programming capacity
      • 7.2.6 Traffic information
      • 7.2.7 Advertising
      • 7.2.8 Pay radio
      • 7.2.9 Internet radio
    • 7.3 Market analysis
      • 7.3.1 Digital radio on a mobile phone to increase user base
      • 7.3.2 Opportunities moving forward
      • 7.3.3 Digital radio penetration rising
      • Table 1 – Global - digital TV households – 2009 – 2016; 2020
      • Table 2 –Global - digital TV market share – 2006; 2009; 2011 - 2014; 2020
      • Table 3 – Top 10 countries – digital TV households - 2014
      • Table 4 – Pay TV subscribers – 2010 – 2014; 2020
      • Table 5 – Top 10 pay TV countries in Europe – 2014
      • Table 6 – Cable TV subscribers – 2010 – 2014; 2020
      • Table 7 – Global - number of HDTV households – 2009; 2012; 2015; 2017
      • Table 8 – Global – Number of 4K TV households – 2013; 2018
      • Table 9 – Global IPTV subscribers – 2010 – 2014; 2020
      • Table 10 – Top 5 countries in the world for IPTV subscriptions – 2013
      • Table 11 – Global CAGR for key online service platforms – 2012 - 2017
      • Table 12 – Global revenue from online TV and video – 2012; 2013; 2018
      • Table 13 – Netflix domestic and international subscriptions – 2011 - 2014
      • Table 14 – Netflix consolidated revenue – 2009 - 2013
      • Table 15 – Online video unique visitors – top online video properties in the US – Various months – 2010 - 2014
      • Table 16 – Global mobile TV subscribers – 2009 - 2014
      • Table 17 – Online video content Service – 2013-2014
      • Table 18 – Preferred sources of entertainment
      • Table 19 – Video content viewing behaviours
      • Table 20 – Fetch TV subscribers 2012 - 2015
      • Table 21 – Hulu revenue – 2009- 2013
      • Table 22 – Quickflix subscribers – 2008 - 2014
      • Table 23 – Telstra Media financial results – 2010 - 2015
      • Table 24 – Telstra cumulative T-Box device sales – 2011 - 2014
      • Table 25 - The paid video entertainment market in Australia players and subscribers - 2014
      • Table 26 - Partnerships in the IPTV market
      • Table 27 – General display industry categories market share - 2013
      • Table 28 – Market shares of key online advertising markets – 2008 - 2013
      • Table 29 – Online advertising expenditure and forecasts – 2000 - 2015
      • Table 30 – Estimated mobile device advertising in Australia – 2008 - 2015
      • Table 31 – Use of social networking sites by age group – 2008 - 2014
      • Table 32 – Use of social networking sites by demographic – 2008 - 2014
      • Table 33 – Estimated online paid search advertising revenue – 2005 - 2006; 2010 - 2013
      • Table 34 – Top ten websites by unique Australian audiences – 2010 - 2014
      • Table 35 – Estimated size of digital radio listening audience – 2009 - 2014
      • Table 36 – Cumulative digital device sales – 2009 - 2014
      • Table 37 – Funding of digital radio community radio – 2009 - 2016
      • Table 38 – Digital radio sales in vehicles – 2011 - 2015
      • Chart 1 – Global mobile TV subscribers and annual change – 2009 - 2014
      • Chart 2 – Overview of online advertising expenditure and forecasts – 2003 – 2015
      • Chart 3 – Overview of social networking use by age group – 2010 - 2014
      • Chart 4 – Overview of paid search advertising revenue – 2005 - 2006; 2010 - 2013
      • Exhibit 1 – Will broadcasting move to the cloud?
      • Exhibit 2 – Set-Top Boxes (STBs)
      • Exhibit 3 – Historical overview - HDTV
      • Exhibit 4 – Examples of top IPTV carriers worldwide
      • Exhibit 5 – Examples of online VoD sites
      • Exhibit 6 – Equivalence between access modes and traditional audiovisual use
      • Exhibit 7 – Blockbuster closes its stores across America
      • Exhibit 8 – Definition: Content Delivery Networks (CDN)
      • Exhibit 9 – Open Mobile Video Coalition (OMVC)
      • Exhibit 10 – Case studies similar to the Optus copyright issue case
      • Exhibit 11 – Seven Network’s digital media strategies – 2006 - 2012
      • Exhibit 12 - Definitions in the context of this report
      • Exhibit 13 – Overview of the now defunct cloud- based mobile TV services
      • Exhibit 14 – Background information on the defunct Optus TV Now service
      • Exhibit 15 – Examples of Mobile TV technologies
      • Exhibit 16 – Broadcast Australia DVB-H trials – 2005 - 2009
      • Exhibit 17 – Brief timeline of music on the internet – 1984 - 2014

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Annual Publication Profile

Technologies

Broadcasting
Digital Media
Mobile & Wireless Broadband and Media
Regulations & Government Policies
Strategies & Analyses (Industry & Markets)

Number of pages 132

Status Archived

Last updated 1 Apr 2015
Update History

Lead Analyst: Paul Budde

Contributing Analysts:

Henry Lancaster

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