2008 European - Mobile Data Market

Publication Overview

This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services.

 

The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.

 

Researcher:- Henry Lancaster

Current publication date:- March 2009 (5th Edition)

Next publication date:- Jan 2010

Executive Summary

The increasing demand for mobile broadband across the region is based on a solid foundation of fast networks built by mobile network operators during the last few years.

 

The Long-term evolution networks expected to be opened during 2010, and the potential release of digital dividend spectrum by 2012, will further develop the enormous potential for mobile data in Europe, and greatly encourage ongoing fixed-mobile substitution. Gaming, video and music portals are available from many operators, while the proliferation of flat-rate plans will encourage a greater number of 3G subscribers to use high-end data services in coming years.

 

Some key mobile data services such as mobile TV remain unconvincing propositions for many consumers, while operators and content providers struggle to develop profitable and popular business models for their service offerings. However, the release of spectrum and the availability of handsets receiving conventional digital terrestrial TV could be a watershed for mobile TV take-up during 2010.

 

As in Western Europe, mobile data is the born-again growth opportunity for Eastern Europe’s mobile industry. Voice penetration across the region is at or near saturation levels and mobile operators are looking to extract concrete value from 3G network investments made in previous years. Hence operators are increasingly turning their focus to mobile data and, more specifically, mobile broadband tied to affordable rate plans and bundled offers, often in conjunction with financing to improve affordability for a notebook or netbook computer. The challenge for operators will be encouraging mobile data usage among first time users. A number of mobile content and application offerings have been launched, though widespread success of such initiatives is yet to be seen.

 

Key highlights:

Austria

Austria is a pioneer in mobile TV in Europe. Based on the DVB-H standard, the infrastructure was built by Media Broadcast with the involvement of network operators, each of which have access to the DVB-H network for reselling in addition to their own 3G networks. 3 Austria alone had some 90,000 mobile TV subscribers in February 2009. Mobile broadband is also very popular, with subscriber numbers expected to reach 1.2 million by the end of 2009. The boom in mobile broadband will have considerable implications for fixed-line broadband in coming years as an increasing proportion of consumers switch to mobile-only plans.

 

Germany

The German mobile data market rests on Europe’s largest mobile subscriber base. The number of 3G users is expected to grow 75% in 2009, reaching about 20 million, or about 18% of all mobile subscribers. Further technological developments will continue to stimulate take-up, but operators will need to address high data prices which have thus far served as a brake on 3G’s potential. The volume of mobile data traffic is expected to double in 2009 and perhaps triple in 2010 as network coverage is expanded and transmission rates are increased to a base of 7.2Mb/s. T-Mobile reported a considerable increase in data traffic in 2008 following its launch of the Apple iPhone, while Google Android platform will also contribute to higher mobile data use in coming years as a greater number of handsets become available. T-Mobile is also likely to deploy one of Europe’s first networks based on LTE. The country’s failed mobile TV platform may be resuscitated in 2009 by mobile network operators combining to develop a business model based on terrestrial digital broadcasts.

 

United Kingdom

The UK has one of the largest mobile data markets in Europe, worth about £16 billion in 2008 or more than half of the total retail market for telecom services. With 3G coverage provided to some 98% of the population, mobile network operators have a large and receptive consumer pool to make use of the extensive services based on HSPA technology. Most operators offer affordable flat rate plans, such as the 15GB offer from 3 Business for £30 per month. Operators have also exploited the mobile UGC market, including the LookAtMe service from 3 and O2. T-Mobile’s Web’n’Walk is also aimed at increasing data usage and revenue. Music downloads, mobile banking and other services will continue to prop up 3G usage and operator ARPU.

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

 

The following notes provide some background to our scenario forecasting methodology:

·         This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.

·         The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.

·         All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.

Table of Contents

  • 1. European Mobile Data Market
    • 1.1 Mobile data overview
    • 1.2 Revenue forecasts
    • 1.3 Average Revenue per User (ARPU)
    • 1.4 Mobile broadband
      • 1.4.1 Forecasting mobile broadband markets
      • 1.4.2 Mobile broadband tariffs
    • 1.5 4G standards
    • 1.6 Short Message Service (SMS)
    • 1.7 Multimedia Messaging Services (MMS)
    • 1.8 General Packet Radio Service (GPRS)
    • 1.9 Enhanced Data for GSM evolution (EDGE)
    • 1.10 High-Speed Circuit Switched Data (HSCSD)
    • 1.11 High-Speed Packet Access (HSPA)
      • 1.11.1 HSPA+
      • 1.11.2 HSPA on 2G spectrum
    • 1.12 High-Speed Uplink Packet Access (HSUPA)
    • 1.13 Long-term evolution (LTE)
      • 1.13.1 New developments
    • 1.14 Mobile WiMAX
    • 1.15 Push-to-Talk (PTT)
    • 1.16 Mobile TV
      • 1.16.1 Standards
      • 1.16.2 Evaluating the market
    • 1.17 i-mode in Europe
    • 1.18 BlackBerry
    • 1.19 OpenHand
    • 1.20 Mobile content and applications overview
      • 1.20.1 Mobile commerce
      • 1.20.2 Mobile banking
      • 1.20.3 Mobile entertainment
      • 1.20.4 Mobile advertising
      • 1.20.5 Mobile gaming
      • 1.20.6 Mobile music
      • 1.20.7 Location-based services (LBS)
      • 1.20.8 Near Field Communications (NFC)
  • 2. Albania
    • 2.1 Mobile data services
      • 2.1.1 Short Message Service (SMS)
      • 2.1.2 Multimedia Messaging Service (MMS)
      • 2.1.3 General Packet Radio Service (GPRS)
      • 2.1.4 BlackBerry
      • 2.1.5 Enhanced Data for GSM Evolution (EDGE)
      • 2.1.6 Mobile TV
    • 2.2 Mobile content and applications
  • 3. Austria
    • 3.1 Mobile data services
      • 3.1.1 Short Message Service (SMS)
      • 3.1.2 Multimedia Messaging Service (MMS)
      • 3.1.3 General Packet Radio Service (GPRS)
      • 3.1.4 Push-to-Talk (PTT)
      • 3.1.5 Enhanced data for GSM Evolution (EDGE)
      • 3.1.6 High-Speed Downlink Packet Access (HSDPA)
      • 3.1.7 High-Speed Circuit-Switched Data (HSCSD)
      • 3.1.8 High-Speed Uplink Packet Access (HSUPA)
      • 3.1.9 Mobile TV
      • 3.1.10 BlackBerry
      • 3.1.11 Mobile broadband
    • 3.2 Mobile content and applications
      • 3.2.1 M-commerce
      • 3.2.2 Mobile Internet
  • 4. Belarus
    • 4.1 Mobile data services
      • 4.1.1 Short Message Service (SMS)
      • 4.1.2 GPRS, WAP and MMS
      • 4.1.3 Enhanced Data for GSM Evolution (EDGE)
      • 4.1.4 Broadband wireless data service (1x EV-DO)
    • 4.2 Mobile content and applications
  • 5. Belgium
    • 5.1 Mobile data services
      • 5.1.1 Short Message Service (SMS)
      • 5.1.2 SMS over fixed networks
      • 5.1.3 Multimedia Messaging Service (MMS)
      • 5.1.4 General Packet Radio Service (GPRS)
      • 5.1.5 Enhanced Data for GSM Evolution (EDGE)
      • 5.1.6 High-Speed Downlink Packet Access (HSDPA)
      • 5.1.7 High-Speed Uplink Packet Access (HSUPA)
      • 5.1.8 i-mode
      • 5.1.9 BlackBerry
      • 5.1.10 Mobile TV
      • 5.1.11 Mobile broadband
    • 5.2 Mobile applications
      • 5.2.1 Location-based services (LBS)
  • 6. Bosnia-Herzegovina
    • 6.1 Mobile data services
      • 6.1.1 Short Message Service (SMS)
      • 6.1.2 Multimedia Messaging Service (MMS)
      • 6.1.3 General Packet Radio Service (GPRS)
      • 6.1.4 Enhanced Data for GSM Evolution (EDGE)
    • 6.2 Mobile content and applications
  • 7. Bulgaria
    • 7.1 Mobile data services
      • 7.1.1 Short Message Service (SMS)
      • 7.1.2 Multimedia Messaging Service (MMS)
      • 7.1.3 General Packet Radio Service (GPRS)
      • 7.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 7.1.5 i-mode
      • 7.1.6 BlackBerry
      • 7.1.7 Mobile TV
    • 7.2 Mobile content and applications
  • 8. Croatia
    • 8.1 Mobile data services
      • 8.1.1 Short Message Service (SMS)
      • 8.1.2 Multimedia Messaging Service (MMS)
      • 8.1.3 General Packet Radio Service (GPRS)
      • 8.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 8.1.5 BlackBerry
      • 8.1.6 Mobile broadband
    • 8.2 Mobile content and applications
      • 8.2.1 M-commerce
  • 9. Cyprus
    • 9.1 Mobile data services
      • 9.1.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
      • 9.1.2 General Packet Radio Service (GPRS)
      • 9.1.3 Push-to-Talk (PTT)
      • 9.1.4 Mobile TV
      • 9.1.5 Mobile broadband
    • 9.2 Mobile content and applications
  • 10. Czech Republic
    • 10.1 Mobile data services
      • 10.1.1 Short Message Service (SMS)
      • 10.1.2 General Packet Radio Service (GPRS)
      • 10.1.3 Push-to-Talk (PTT)
      • 10.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 10.1.5 Broadband wireless data service
      • 10.1.6 BlackBerry
      • 10.1.7 High-Speed Downlink Packet Access (HSDPA)
      • 10.1.8 Mobile TV
    • 10.2 Mobile content and applications
      • 10.2.1 WAP usage
      • 10.2.2 Location-based services (LBS)
  • 11. Denmark
    • 11.1 Mobile data services
      • 11.1.1 Short Message Service (SMS)
      • 11.1.2 Multimedia Messaging Service (MMS)
      • 11.1.3 General Packet Radio Service (GPRS)
      • 11.1.4 High-Speed Downlink Packet Access (HSDPA)
      • 11.1.5 Unlicensed Mobile Access (UMA)
      • 11.1.6 BlackBerry
      • 11.1.7 Mobile TV
      • 11.1.8 TETRA (TErrestrial Trunked RAdio)
      • 11.1.9 Mobile broadband
  • 12. Estonia
    • 12.1 Mobile data services
      • 12.1.1 Short Message Service (SMS)
      • 12.1.2 Multimedia Messaging Service (MMS)
      • 12.1.3 General Packet Radio Service (GPRS)
      • 12.1.4 Enhanced Data rates for GSM Evolution (EDGE)
      • 12.1.5 Mobile TV
      • 12.1.6 Mobile broadband
    • 12.2 Mobile content and applications
      • 12.2.1 Location-based services (LBS)
      • 12.2.2 M-commerce
      • 12.2.3 Telemetry solutions
  • 13. Finland
    • 13.1 Mobile data services
      • 13.1.1 Short Message Service (SMS)
      • 13.1.2 Multimedia Messaging Service (MMS)
      • 13.1.3 General Packet Radio Service (GPRS)
      • 13.1.4 High-Speed Downlink Packet Access (HSDPA)
      • 13.1.5 High-Speed Uplink Packet Access (HSUPA)
      • 13.1.6 Enhanced Data for GSM Evolution (EDGE)
      • 13.1.7 Orthogonal Frequency Division Multiplex Access (OFDMA)
      • 13.1.8 Unlicensed Mobile Access (UMA)
      • 13.1.9 Mobile broadband
    • 13.2 Mobile content and applications
      • 13.2.1 Location-based services (LBS)
      • 13.2.2 Mobile TV
  • 14. France
    • 14.1 Mobile data services
      • 14.1.1 Short Message Service (SMS)
      • 14.1.2 Multimedia Messaging Service (MMS)
      • 14.1.3 General Packet Radio Services (GPRS)
      • 14.1.4 High-Speed Downlink Packet Access (HSDPA)
      • 14.1.5 High-Speed Uplink Packet Access (HSUPA)
      • 14.1.6 iPhone
      • 14.1.7 BlackBerry
      • 14.1.8 Enhanced Data for GSM Evolution (EDGE)
      • 14.1.9 i-mode
      • 14.1.10 Vodafone live!
      • 14.1.11 Femtocells
      • 14.1.12 Mobile TV
      • 14.1.13 Mobile broadband
    • 14.2 Mobile content and applications
      • 14.2.1 Location-based services (LBS)
      • 14.2.2 PC convergence
      • 14.2.3 Near Field Communication (NFC)
      • 14.2.4 Mobile Satellite Services
  • 15. Germany
    • 15.1 Mobile data services
      • 15.1.1 Short Message Service (SMS)
      • 15.1.2 Multimedia Messaging Services (MMS)
      • 15.1.3 General Packet Radio Services (GPRS)
      • 15.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 15.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 15.1.6 High-Speed Uplink Packet Access (HSUPA)
      • 15.1.7 Long-term evolution (LTE)
      • 15.1.8 Video over mobile
      • 15.1.9 i-mode
      • 15.1.10 iPhones
      • 15.1.11 BlackBerry
      • 15.1.12 Vodafone live!
      • 15.1.13 Mobile TV
      • 15.1.14 TETRA (TErrestrial Trunked RAdio)
    • 15.2 Mobile content and applications
      • 15.2.1 Mobile Banking
  • 16. Greece
    • 16.1 Mobile data services
      • 16.1.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
      • 16.1.2 Wireless Application Protocol (WAP)
      • 16.1.3 General Packet Radio Service (GPRS)
      • 16.1.4 Wideband Code Division Multiple Access (WCDMA)
      • 16.1.5 Mobile TV
      • 16.1.6 i-mode
      • 16.1.7 BlackBerry
    • 16.2 Mobile content and applications
  • 17. Hungary
    • 17.1 Mobile data services
      • 17.1.1 Short Message Service (SMS)
      • 17.1.2 Multimedia Messaging Service (MMS)
      • 17.1.3 General Packet Radio Service (GPRS)
      • 17.1.4 Push-to-talk (PTT)
      • 17.1.5 Enhanced Data for GSM Evolution (EDGE)
      • 17.1.6 BlackBerry
      • 17.1.7 High-Speed Downlink Packet Access (HSDPA)
      • 17.1.8 Mobile TV
    • 17.2 Mobile content and applications
      • 17.2.1 T-Mobile
      • 17.2.2 Vodafone Hungary
      • 17.2.3 Pannon GSM
      • 17.2.4 M-commerce (micropayments)
  • 18. Iceland
    • 18.1 Mobile data services
      • 18.1.1 Short Messaging Service (SMS)
      • 18.1.2 Multimedia Messaging Service (MMS)
      • 18.1.3 General Packet Radio Service (GPRS)
      • 18.1.4 BlackBerry
      • 18.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 18.1.6 Mobile TV
  • 19. Ireland
    • 19.1 Mobile data services
      • 19.1.1 Short Message Service (SMS)
      • 19.1.2 Multimedia Messaging Service (MMS)
      • 19.1.3 General Packet Radio Service (GPRS)
      • 19.1.4 High-Speed Circuit-Switched Data (HSCSD)
      • 19.1.5 Enhanced Data for GSM Evolution (EDGE)
      • 19.1.6 High-Speed Downlink Packet Access (HSDPA)
      • 19.1.7 i-mode
      • 19.1.8 BlackBerry
      • 19.1.9 Mobile broadband
    • 19.2 Mobile applications
      • 19.2.1 Mobile TV
  • 20. Italy
    • 20.1 Mobile data services
      • 20.1.1 Short Messaging Service (SMS)
      • 20.1.2 Multimedia Messaging Services (MMS)
      • 20.1.3 Mobile banking/ticketing
      • 20.1.4 General Packet Radio Service (GPRS)
      • 20.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 20.1.6 BlackBerry
      • 20.1.7 i-mode
      • 20.1.8 Femtocells
      • 20.1.9 Vodafone live!
      • 20.1.10 iPhone
      • 20.1.11 Mobile TV
      • 20.1.12 WiBro
      • 20.1.13 Long-term evolution (LTE)
      • 20.1.14 Mobile broadband
    • 20.2 Mobile content and applications
      • 20.2.1 Location-based services (LBS)
  • 21. Latvia
    • 21.1 Mobile data services
      • 21.1.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
      • 21.1.2 General Packet Radio Service (GPRS)
      • 21.1.3 Enhanced Data Rates for GSM Evolution (EDGE)
      • 21.1.4 Broadband wireless data service (1x EV-DO)
      • 21.1.5 Mobile TV
      • 21.1.6 BlackBerry
      • 21.1.7 Mobile broadband
    • 21.2 Mobile content and applications
  • 22. Lithuania
    • 22.1 Mobile data services
      • 22.1.1 Short Message Service (SMS)
      • 22.1.2 Multimedia Messaging Service (MMS)
      • 22.1.3 General Packet Radio Services (GPRS)
      • 22.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 22.1.5 Mobile broadband
      • 22.1.6 Mobile TV
      • 22.1.7 BlackBerry
    • 22.2 Mobile content and applications
  • 23. Luxembourg
    • 23.1 Mobile data services
      • 23.1.1 Short Message Service (SMS)
      • 23.1.2 Multimedia Messaging Service (MMS)
      • 23.1.3 BlackBerry
      • 23.1.4 Mobile TV
  • 24. Macedonia (FYROM)
    • 24.1 Mobile data services
      • 24.1.1 Enhanced Data for GSM Evolution (EDGE)
      • 24.1.2 BlackBerry
      • 24.1.3 Mobile Internet
    • 24.2 Mobile content and applications
  • 25. Malta
    • 25.1 Mobile data services
      • 25.1.1 Short Message Service (SMS)
      • 25.1.2 Multimedia Messaging Service (MMS)
      • 25.1.3 General Packet Radio Service (GPRS)
      • 25.1.4 Enhanced Data for GSM evolution (EDGE)
      • 25.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 25.1.6 Mobile Internet
      • 25.1.7 Mobile TV
  • 26. Moldova
    • 26.1 Mobile data services
      • 26.1.1 SMS/MMS
      • 26.1.2 General Packet Radio Service (GPRS)
      • 26.1.3 Enhanced Data for GSM Evolution (EDGE)
      • 26.1.4 Broadband wireless data service (1x EV-DO)
      • 26.1.5 i-mode
      • 26.1.6 BlackBerry
      • 26.1.7 Mobile TV
    • 26.2 Mobile content and applications
      • 26.2.1 Overview
      • 26.2.2 Operators increase focus on mobile content and applications
      • 26.2.3 Business market services
      • 26.2.4 M-commerce
  • 27. Montenegro
    • 27.1 Mobile data services
      • 27.1.1 Short Message Service (SMS)
      • 27.1.2 Multimedia Messaging Service (MMS)
      • 27.1.3 General Packet Radio Service (GPRS)
      • 27.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 27.1.5 Mobile broadband
    • 27.2 Mobile content and applications
  • 28. Netherlands
    • 28.1 Mobile data services
      • 28.1.1 SMS
      • 28.1.2 MMS
      • 28.1.3 General Packet Radio Services (GPRS)
      • 28.1.4 Push-to-Talk (PTT)
      • 28.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 28.1.6 BlackBerry
      • 28.1.7 i-mode
    • 28.2 Mobile content and applications
      • 28.2.1 Location-based services (LBS)
      • 28.2.2 Mobile TV
  • 29. Norway
    • 29.1 Mobile data services
      • 29.1.1 Short Message Service (SMS)
      • 29.1.2 Multimedia Messaging Service (MMS)
      • 29.1.3 General Packet Radio Service (GPRS)
      • 29.1.4 High-Speed Downlink Packet Access (HSDPA)
      • 29.1.5 Enhanced data for GSM evolution (EDGE)
      • 29.1.6 Mobile TV
      • 29.1.7 TETRA (TErrestrial Trunked RAdio)
      • 29.1.8 Mobile broadband
    • 29.2 Mobile content and applications
      • 29.2.1 Location-based services (LBS)
      • 29.2.2 M-commerce
  • 30. Poland
    • 30.1 Mobile data services
      • 30.1.1 General Packet Radio Service (GPRS)
      • 30.1.2 Enhanced Data for GSM Evolution (EDGE)
      • 30.1.3 BlackBerry
      • 30.1.4 Mobile TV
    • 30.2 Mobile content and applications
  • 31. Portugal
    • 31.1 Mobile data services
      • 31.1.1 Short Message Service (SMS)
      • 31.1.2 Multimedia Messaging Service (MMS)
      • 31.1.3 General Packet Radio Service (GPRS)
      • 31.1.4 Push-to-Talk (PTT)
      • 31.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 31.1.6 High-Speed Uplink Packet Access (HSUPA)
      • 31.1.7 BlackBerry
      • 31.1.8 Mobile TV
      • 31.1.9 TETRA (TErrestrial Trunked RAdio)
      • 31.1.10 Mobile broadband
    • 31.2 Mobile content and applications
      • 31.2.1 Location-based services (LBS)
      • 31.2.2 Other developments
  • 32. Romania
    • 32.1 Mobile data services
      • 32.1.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
      • 32.1.2 General Packet Radio Service (GPRS)
      • 32.1.3 Enhanced Data for GSM Evolution (EDGE)
      • 32.1.4 Broadband wireless data service (1x EV-DO)
      • 32.1.5 WCDMA/HSDPA
      • 32.1.6 i-mode
      • 32.1.7 Mobile TV
      • 32.1.8 BlackBerry
    • 32.2 Mobile content and applications
  • 33. Russia
    • 33.1 Mobile data services
      • 33.1.1 SMS/MMS
      • 33.1.2 GPRS
      • 33.1.3 EDGE
      • 33.1.4 Broadband wireless data service (1x EV-DO)
      • 33.1.5 i-mode
      • 33.1.6 BlackBerry
      • 33.1.7 Mobile TV
    • 33.2 Mobile content and applications
      • 33.2.1 Overview
      • 33.2.2 Operators increase focus on mobile content and applications
      • 33.2.3 Business market services
      • 33.2.4 M-commerce
  • 34. Serbia
    • 34.1 Mobile data services
      • 34.1.1 Short Message Service (SMS)
      • 34.1.2 Multimedia Messaging Service (MMS)
      • 34.1.3 General Packet Radio Service (GPRS)
      • 34.1.4 Enhanced Data for GSM Evolution (EDGE)
      • 34.1.5 BlackBerry
      • 34.1.6 Mobile Internet
    • 34.2 Mobile content and applications
  • 35. Slovakia
    • 35.1 Mobile data services
      • 35.1.1 Enhanced Data for GSM Evolution (EDGE)
      • 35.1.2 BlackBerry
    • 35.2 Mobile content and applications
  • 36. Slovenia
    • 36.1 Mobile data services
      • 36.1.1 SMS/MMS
      • 36.1.2 GPRS
      • 36.1.3 Push-to-Talk (PTT)
      • 36.1.4 Enhanced Data Rates for GSM Evolution (EDGE)
      • 36.1.5 BlackBerry
      • 36.1.6 Mobile TV
    • 36.2 Mobile content and applications
  • 37. Spain
    • 37.1 Mobile data services
      • 37.1.1 Short Message Service (SMS)
      • 37.1.2 Multimedia Messaging Service (MMS)
      • 37.1.3 General Packet Radio Service (GPRS)
      • 37.1.4 Push-to-Talk (PTT)
      • 37.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 37.1.6 BlackBerry
      • 37.1.7 iPhone
      • 37.1.8 i-mode
      • 37.1.9 Mobile TV
    • 37.2 Mobile content and applications
      • 37.2.1 Content co-operation
  • 38. Sweden
    • 38.1 Mobile data services
      • 38.1.1 Short Message Service (SMS)
      • 38.1.2 Multimedia Messaging Service (MMS)
      • 38.1.3 General Packet Radio Service (GPRS)
      • 38.1.4 High-Speed Downlink Packet Access (HSDPA)
      • 38.1.5 High-Speed Circuit-Switched Data (HSCSD)
      • 38.1.6 Enhanced Data for GSM evolution (EDGE)
      • 38.1.7 BlackBerry
      • 38.1.8 iPhone
      • 38.1.9 Push-to-Talk (PTT)
      • 38.1.10 Long-term evolution (LTE)
      • 38.1.11 Mobile TV
    • 38.2 Mobile content and applications
      • 38.2.1 Location-based services (LBS)
  • 39. Switzerland
    • 39.1 Mobile data services
      • 39.1.1 Short Message Service (SMS)
      • 39.1.2 Multimedia Messaging Service (MMS)
      • 39.1.3 General Packet Radio Service (GPRS)
      • 39.1.4 High-Speed Downlink Packet Access (HSDPA)
      • 39.1.5 High-Speed Circuit Switched Data (HSCSD)
      • 39.1.6 Enhanced Data for GSM Evolution (EDGE)
      • 39.1.7 BlackBerry
      • 39.1.8 iPhone
      • 39.1.9 Mobile TV
    • 39.2 Mobile applications
      • 39.2.1 Location-based services (LBS)
      • 39.2.2 Mobile ticketing
  • 40. Ukraine
    • 40.1 Mobile data services
      • 40.1.1 SMS/MMS
      • 40.1.2 Push-to-Talk (PTT)
      • 40.1.3 Enhanced Data for GSM Evolution (EDGE)
      • 40.1.4 Broadband wireless data service (1x EV-DO)
      • 40.1.5 High-Speed Downlink Packet Access (HSDPA)
      • 40.1.6 Unlicensed Mobile Access (UMA)
      • 40.1.7 BlackBerry
      • 40.1.8 Mobile TV
    • 40.2 Mobile content and applications
  • 41. United Kingdom
    • 41.1 Mobile data services
      • 41.1.1 Consumer use of multimedia services
      • 41.1.2 Short Message Service (SMS)
      • 41.1.3 Multimedia Messaging Service (MMS)
      • 41.1.4 General Packet Radio Service (GPRS)
      • 41.1.5 High-Speed Circuit Switched Data (HSCSD)
      • 41.1.6 High-Speed Uplink Packet Access (HSUPA)
      • 41.1.7 High-Speed Downlink Packet Access (HSDPA)
      • 41.1.8 i-mode
      • 41.1.9 BlackBerry
      • 41.1.10 Enhanced Data for GSM evolution (EDGE)
      • 41.1.11 Bundled mobile – notebook deals
      • 41.1.12 Mobile broadband
      • 41.1.13 Mobile TV
      • 41.1.14 TETRA (TErrestrial Trunked RAdio)
    • 41.2 Mobile content and applications
      • 41.2.1 Music services
      • 41.2.2 Other services
      • 41.2.3 Video portals
  • 42. Glossary of Abbreviations
  • Table 1 – Data revenue as % of total mobile revenues in select European countries – 2006 - 2007
  • Table 2 – Average ARPU (€) by country in select European countries – 2006 - 2007
  • Table 3 – Voice ARPU, non-voice ARPU, total mobile ARPU – Western Europe – 2006; 2012
  • Table 4 – Mobile broadband costs in select European countries – June 2008
  • Table 5 – Mobile SMS messaging revenue and forecasts – 2004 - 2008
  • Table 6 – Camera-enabled shipments – 2002 - 2007
  • Table 7 – European mobile gaming market value – 2005 - 2007; 2009, 2012
  • Table 8 – Data services revenue as % of total in Austria - 1999 - 2007
  • Table 9 – SMS messages sent in Austria – 2004 - 2007
  • Table 10 – mobilkom austria SMS sent – 2004 - 2007
  • Table 11 – mobilkom Austria – data as proportion of revenue – 2004 - 2007
  • Table 12 – MMS messages sent in Austria – 2005 - 2007
  • Table 13 – Mobile broadband subscribers in Austria – 2005 - 2007
  • Table 14 – Mobile broadband subscribers – 2005 - 2007
  • Table 15 – Mobile broadband subscribers in Austria – 2005 - 2007
  • Table 16 – Proximus SMS messages – 2007 - 2008
  • Table 17 – Premium SMS market overview in Belgium
  • Table 18 – T-Mobile data: proportion of revenue – 2004 - 2007
  • Table 19 – Data sent by GPRS, EDGE and UMTS by operator in Denmark – 2006 - 2007
  • Table 20 – Total SMS sent in Denmark – 2003 - 2007
  • Table 21 – Service provider proportion of SMS messages sent in Denmark – 2004 - 2007
  • Table 22 – Total MMS sent in Denmark – 2003 - 2007
  • Table 23 – Service provider proportion of MMS messages sent in Denmark – 2006 - 2007
  • Table 24 – GPRS subscribers and market share of operators change in Denmark – 2007
  • Table 25 – GPRS subscribers in Denmark – 2002 - 2008
  • Table 26 – TETRA subscribers by operator in Denmark – 2006 - 2007
  • Table 27 – Mobile broadband subscribers and market share by operator in Denmark – 2007
  • Table 28 – SMS messages sent per operator – 2004 - 2007
  • Table 29 – MMS messages sent per operator – 2004 - 2007
  • Table 30 – GPRS users per operator – 2004 - 2007
  • Table 31 – EMT mobile broadband subscribers – 2006 - 2008
  • Table 32 – SMS messages sent and annual change in Finland – 1999 - 2008
  • Table 33 – TeliaSonera SMS messages sent – 2002 - 2006
  • Table 34 – MMS messages sent and annual change in Finland – 2003 - 2008
  • Table 35 – Mobile broadband subscribers – 2007 - 2008
  • Table 36 – Data market revenue in France – 2002 - 2008
  • Table 37 – Annual SMS/MMS volume in France – 2000 - 2008
  • Table 38 – Mobile services revenues by sector in France – 2005 - 2008
  • Table 39 – Orange data revenue as % of total - 2005 - 2008
  • Table 40 – SMS traffic volume (national) in France – 2004 - 2008
  • Table 41 – SMS user market growth in France – 2002 - 2008
  • Table 42 – Value-added services revenue and volume (mobile networks) in France – 2003 - 2008
  • Table 43 – Mobile multimedia users and annual change (metropolitan) in France – 2004 - 2008
  • Table 44 – MMS messages sent in France – 2005 - 2008
  • Table 45 – Orange mobile broadband subscribers – 2004 - 2008
  • Table 46 – Orange mobile subscribers (France) – 2005 - 2008
  • Table 47 – Orange annualised voice and data ARPU – 2005 - 2008
  • Table 48 – Orange mobile consumer revenue – 2005 - 2008
  • Table 49 – SFR mobile data revenue (non-messaging) – 2007 - 2008
  • Table 50 - SFR subscribers – 2006 - 2008
  • Table 51 – Mobile data sent in Germany – 2005 - 2007
  • Table 52 – Annual mobile data value in Germany – 2004 - 2007
  • Table 53 – SMS annual message traffic in Germany – 1998 - 2007
  • Table 54 – Annual MMS traffic in Germany – 2002 - 2007
  • Table 55 – Broadband capable handset market in Germany – 2006; 2010; 2015
  • Table 56 – E-Plus i-mode subscribers (historic) – 2002 - 2005
  • Table 57 – Vodafone i-mode subscribers (historic) – 2005 - 2006
  • Table 58 – Vodafone live! subscribers (historic) - 2002 - 2007
  • Table 59 – Total SMS traffic by operator in Iceland – 2000 - 2007
  • Table 60 – Total MMS messages in Iceland – 2006 - 2007
  • Table 61 – Mobile data as proportion of total revenue in Ireland - 2006 - 2008
  • Table 62 – SMS messages sent in Ireland – 2000 - 2008
  • Table 63 – MMS messages sent in Ireland – 2005 - 2008
  • Table 64 – Mobile broadband subscribers in Ireland – 2007 - 2008
  • Table 65 – Mobile broadband subscribers – 2007 - 2008
  • Table 66 – Vodafone data as proportion of revenue – 2004 - 2008
  • Table 67 – Vodafone live! subscribers (Italy) – 2002 - 2007
  • Table 68 – TIM mobile broadband subscribers – 2006 - 2008
  • Table 69 – Total SMS and MMS messages sent in Lithuania – 2004 - 2008
  • Table 70 – GPRS, EDGE & UMTS subscribers in Lithuania – 2004 - 2008
  • Table 71 – Mobile broadband subscribers in Lithuania – September 2008
  • Table 72 – SMS messages in Luxembourg – 2004 - 2007
  • Table 73 – SMS messages in Malta – 2005 - 2008
  • Table 74 – MMS messages in Malta – 2006 - 2008
  • Table 75 – Mobile VAS as proportion of total mobile revenue – 2002 - 2007
  • Table 76 – Breakdown of mobile VAS revenue by service – 2007
  • Table 77 – Breakdown of mobile VAS revenue by operator – 2007
  • Table 78 – Mobile Internet usage in Russia & Moscow – 2007
  • Table 79 – Regular mobile Internet users per selected operators – 2007
  • Table 80 – Top 5 mobile Internet website categories – March 2008
  • Table 81 – Breakdown of mobile content revenue by operator – 2007
  • Table 82 – SMS messages sent – 2001 - 2007
  • Table 83 – KPN Mobile non-voice proportion of ARPU – 2004 - 2008
  • Table 84 – KPN i-mode subscribers (historic) - 2002 - 2005
  • Table 85 – Annual SMS sent in Norway – 1999 - 2007
  • Table 86 – MMS messages sent and annual change in Norway – 2004 - 2007
  • Table 87 – Mobile broadband subscribers – 2005 - 2007
  • Table 88 – Nordisk Mobiltelefon subscribers – 2006 - 2008
  • Table 89 – SMSs sent annually and annual change in Portugal – 2004 - 2008
  • Table 90 – MMS sessions and traffic in Portugal – 2007 - 2008
  • Table 91 – Mobile Internet sessions and traffic in Portugal – 2007 - 2008
  • Table 92 – Mobile broadband subscribers – 2007 - 2008
  • Table 93 – Mobile Internet access subscribers – 2003 - 2007
  • Table 94 – Mobile VAS as proportion of total mobile revenue – 2002 - 2007
  • Table 95 – Breakdown of mobile VAS revenue by service – 2007
  • Table 96 – Breakdown of mobile VAS revenue by operator – 2007
  • Table 97 – Mobile Internet usage in Russia & Moscow – 2007
  • Table 98 – Regular mobile Internet users per selected operators – 2007
  • Table 99 – Top 5 mobile Internet website categories – March 2008
  • Table 100 – Breakdown of mobile content revenue by operator – 2007
  • Table 101 – Total mobile broadband subscribers – 2005 - 2007
  • Table 102 – Mobile portal Planet 9 annual visitors and annual change – 2004 - 2007
  • Table 103 – Mobile data revenue in Spain – 2006 - 2008
  • Table 104 – Mobile datacards # per UMTS and HSDPA in Spain – 2006 - 2007
  • Table 105 – SMS revenue and messages sent in Spain – 2006 - 2008
  • Table 106 – SMS by operator in Spain – 2006 - 2007
  • Table 107 – Premium SMS revenue and messages sent in Spain – 2005 - 2008
  • Table 108 – MMS revenue and messages sent in Spain – 2004 - 2008
  • Table 109 – HSPA subscribers in Spain – 2006 - 2008
  • Table 110 – Mobile TV subscribers by operator in Spain – June 2008
  • Table 111 – Mobile data services and traffic in Sweden – 2002 - 2007
  • Table 112 – Annual and monthly SMS volumes in Sweden – 1999 - 2007
  • Table 113 – MMS messages sent and revenue in Sweden – 2003 - 2007
  • Table 114 – Mobile Internet traffic in Switzerland – 2003 - 2006
  • Table 115 – Swisscom Mobile sent SMS and MMS in Switzerland – 2007 - 2008
  • Table 116 – SMS, PSMS traffic and annual change in Switzerland – 2002 - 2006
  • Table 117 – MMS, premium MMS traffic and annual change in Switzerland – 2003 - 2006
  • Table 118 – Top 10 mobile content providers – January - March 2007
  • Table 119 – Total and average text messages sent in the UK – 1999 - 2007
  • Table 120 – SMS and MMS revenue by operator in the UK – 2006 - 2008
  • Table 121 – SMS and MMS volumes by operator in the UK – 2006 - 2008
  • Table 122 – Mobile broadband connection types and usage – 2008
  • Table 123 – Mobile broadband market share – September 2008
  • Table 124 – Mobile broadband market share in the UK – September 2008
  • Table 125 – Vodafone live! subscribers – 2005 - 2007
  • Exhibit 1 – EDGE network operators in select European countries – 2008
  • Exhibit 2 – Sample European HSCSD networks – 2008
  • Exhibit 3 – HSPA network operators – 2009
  • Exhibit 4 – HSUPA network operators – 2009
  • Exhibit 5 – i-mode networks in select European markets – February 2008
  • Exhibit 6 – Examples of BlackBerry availability in Europe – 2008
  • Exhibit 7 – BlackBerry services defined
  • Exhibit 8 – Premium SMS market overview in Denmark – 2008
  • Exhibit 9 – Premium SMS market overview in Finland – 2005
  • Exhibit 10 – Premium SMS market overview in France – 2008
  • Exhibit 11 – Operators GPRS and GPRS/WiFi launch dates in France
  • Exhibit 12 – Selected MMS launches in Germany
  • Exhibit 13 – Premium SMS market overview in Norway – 2008
  • Exhibit 14 – Premium SMS market overview in Sweden – 2008

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Number of pages 215

Status Archived

Last updated 18 Mar 2009
Update History

Analyst: Stephen McNamara

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