New Zealand - Digital Economy and Digital Media - Statistics and Analyses


New Zealand’s Ultra-Fast Broadband / Rural Broadband Initiative (UFB/RBI) is scheduled to be completed by 2020. This significant infrastructure development will provide the necessary network capabilities to propel the country’s digital economy and digital media sector, enabling key segments such as e-government, e-commerce and to be adopted extensively across the country.

By March 2017 some 73.8% of the build in UFB1 areas had been completed. Businesses and residences can able to access far higher data rates, enabling them to operate services in the cloud and take better advantage of opportunities within the global market place. The digital economy will be driven by some of the digital media companies that continue to play an increasingly important role in the telecom markets.

This report provides an overview of the digital economy and digital media markets in New Zealand. It includes a snapshot of social media usage, as well as updates and data on the e-government, e-health and e-learning markets.

Key developments:

VideoEzy closes on-demand videostreaming platform; Social media expanding, online e-commerce gaining ground, e-education and e-learning to expand through UFB connectivity, e-government comparisons, daily-deal coupon sites.

Companies mentioned in this report:

Paymark, Trade Me, TVNZ, Fairfax, Groupon, Ziln TV.

Table of Contents

  • 1. Synopsis
  • 2. Digital economy
    • 2.1 Market overview
    • 2.2 E-commerce
      • 2.2.1 Trade Me
      • 2.2.2 Global newcomers to e-commerce in New Zealand
      • 2.2.3 Online music
    • 2.3 E-health
      • 2.3.1 Personal health care records
    • 2.4 E-learning
      • 2.4.1 Network for learning
    • 2.5 E-government
  • 3. Digital media
    • 3.1 Videostreaming
      • 3.1.1 Quickflix
      • 3.1.2 Lightbox TV
      • 3.1.3 TVNZ
      • 3.1.4 Ziln TV
      • 3.1.5 TiVo
    • 3.2 Analogue Switchover (ASO)
    • 3.3 Communications: VoIP
    • 3.4 Social networking
      • 3.4.1 Usage and statistics
  • 4. Related reports
  • Table 1 – Estimated New Zealand population shopping online – 2008 - 2015
  • Exhibit 4 – ASO timetable
  • Table 3 – Overview of Facebook users in New Zealand – 2009 - 2015
  • Exhibit 1 – Brief history timeline of e-government strategies in New Zealand
  • Exhibit 2 – Previous government initiatives (historic) – Digital Strategy 2.0
  • Exhibit 3 – Historical overview of IPTV developments

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Licence Information

Focus Report Profile


Digital Economy
Digital Media
Regulations & Government Policies
Smart Infrastructure

Number of pages 18

Status Current

Last updated 23 Aug 2017
Update History

Analyst: Henry Lancaster

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