Japan - Mobile Market - 3G & Mobile Data

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Last updated: 29 Feb 2008 Update History

Report Status: Archived

Report Pages: 27

Analyst: Paul Budde


Though NTT DoCoMo offered the world’s first 3G mobile phone service in late 2001, KDDI became the dominant force in terms of numbers in the 3G market in Japan. Nevertheless, NTT’s FOMA service began making impressive strides in 2004 and into 2005. Vodafone K.K. (formerly J-Phone), the third player in the Japanese 3G market, was struggling to attract subscribers and was taken over by Softbank early in 2006. With other players eager to enter the 3G market, two additional licences were awarded in November 2005. This report examines one of the world’s top 3G markets, with over 80 million 3G subscribers by the end of 2007, as well as plans for 4G. In addition, it provides an update on mobile data and content services.

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