Japan - Digital Economy and Digital Media - Historical


Recognising the potential of applying ICT to improve both social and economic development, Japan has taken steps to develop a digital economy. Businesses, governments and private citizens have been instrumental in creating the online content and services that make up the digital economy.

Japan possesses a large and vibrant television industry due to its unique culture and market size. Japanese television stations are vertically integrated as they engage in program planning, production, scheduling and broadcasting. To maximise revenue generation from created content Japanese broadcasters work aggressively to monetize content through various methods including converting popular programming into movies for the big screen, DVD and related merchandising, holding events, distributing content through the Internet and selling program formats to overseas stations. However revenue in Japan’s TV market is primarily derived from advertising.

Japan also possesses a vibrant multichannel pay TV industry with services readily accessible across Japan via cable TV (CATV), satellite, IPTV and Over-the-top (OTT) Video-on-Demand (VoD). Total pay TV subscriptions are steadily growing with penetration household penetration levels lower than that of the UK or USA, indicating room for potential growth.

What is interesting to note is that although Japan has the necessary physical infrastructure to support OTT VoD, pure OTT players have not found much success as Japanese broadcasters, as the largest Japanese content producers, have traditionally been reluctant to release content to the OTT players believing it will cannibalize advertising revenue.

Key developments:

  • Japan’s is well positioned to showcase the benefits of e-health given its demography and market characteristics
  • OTT VoD struggles to take off
  • IPTV emerges as a prevalent pay TV platform on the back of widespread broadband
  • Companies covered include:

    SKY PerfecTV!, Hulu

Table of Contents

  • 1. Synopsis
  • 2. Digital Economy
    • 2.1 Introduction
    • 2.2 E-Government
      • 2.2.1 Overview
      • 2.2.2 Promotion of online use of administrative procedures
      • 2.2.3 Promotion of electronic provision of government information
      • 2.2.4 Improvement of government procurement related to information systems
      • 2.2.5 Promotion of information security measures
    • 2.3 E-Health
  • 3. Digital media
    • 3.1 Introduction
    • 3.2 Pay TV
    • 3.3 Digital TV
    • 3.4 Cable TV (CATV)
    • 3.5 Satellite TV
      • 3.5.1 SKY PerfecTV! Communications Inc (Sky Perfect JSAT)
    • 3.6 Internet Protocol TV (IPTV)
    • 3.7 Video streaming
      • 3.7.1 Introduction
      • 3.7.2 Hulu
    • 3.8 Communications: VoIP, messaging, conferencing
      • 3.8.1 Introduction
  • 4. Related reports
  • Table 11 – Japan TV advertising revenue – 2005 - 2014
  • Table 22 – TV receiver fees in Japan – 2014
  • Table 33 – Multichannel pay TV subscribers per platform – 2009 – 2014
  • Table 44 – Cable TV operators – market share – 2009 - 2016
  • Table 55 – SKY Perfect JSAT Group – Financial data – 2008 - 2015
  • Table 66 – SKY Perfect JSAT Corporation subscribers, ARPU and churn – 1997 - 2015
  • Table 77 – NTT video service subscribers – 2009 - 2016

Related Reports

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Licence Information

Focus Report Profile


Companies (Major Players)
Digital Economy
Digital Media
Smart Infrastructure
Strategies & Analyses (Industry & Markets)
Telecoms Infrastructure

Number of pages 12

Status Archived

Last updated 2 Jun 2015
Update History

Analyst: Paul Kwon

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