India - Broadcasting and Digital Media

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Last updated: 19 Oct 2015 Update History

Report Status: Archived

Report Pages: 24

Analyst: Peter Evans


India has long had a fascination with television. After years of steady growth, the country has emerged as one of the largest TV markets in the world in terms of total viewers. Over the last decade the television programming landscape has been totally transformed. India now has one of the largest broadcasting networks in terms of infrastructure. Doordarshan, the Indian National Television Network, reaches more than 90% of the population. But there remained much work to be done as India still had a significant component of the market that was analogue (an estimated 95 million analogue households by 2011). By mid-2015 India was making good progress on the government-mandated digitisation program and it was expected that over 110 million homes outside of the top 42 cities would make the transition from analogue to digital by end-2016. Transitioning the mass market to digital continues to be a major challenge. There are already rapidly expanding digital segments in the TV market, notably IPTV/Broadband TV and with some digitalisation of the traditional platforms proceeding at a good pace. The type of expansion being witnessed in digital media is expected to continue at an increased rate.

Key developments:

  • transitioning the mass market to digital continues to present a major challenge for India;
  • the government had initially set 2013 as target year for completing the conversion to digital;
  • however, pressure has been building to amend/extend the deadline, with the latest being 2016.
  • regulation of the pay TV market remained a problem, with many unlicensed operators;
  • the number of DTH TV services was growing at an annual rate of 16% as of March 2015;
  • cable pay TV channels had increased from 123 in 2010 to 251 in the four years to end-2014;
  • between 2014 and 2020, India will add an estimated 23.5 million satellite TV subscribers.

Companies covered in this report include:

Doordarshan, Bharti Airtel, Reliance Communications, Tata Sky, Aksh Optifibre, Viacom, Network18, Bharat Sanchar Nigam Ltd (BSNL), Mahanagar Telephone Nigam Ltd (MTNL).

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