Australia - WiFi Hot Spot Market Key Players

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Last updated: 24 Oct 2008 Update History

Report Status: Archived

Report Pages: 8

Analyst: Paul Budde

Synopsis

With a relatively low entry barrier, many smaller organisations started to enter the WiFi market in the early 2000s. However, establishing successful business models proved to be far more difficult. Seamless interoperability from a user perspective is another key issue. While incumbents started to enter the market in 2003, their participation is questionable as WiFi could potentially cannibalise their mobile and fixed broadband services. While the market has continued to grow, be it with fewer players, WiFi remains very much a niche deployment. Growth could be further curtailed as WiMAX-type deployments start to enter the market towards the end of this decade. Also the mobile data services over 3G networks are starting to compete in this market.

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