Australia - The Broadcasting Market in 2013


This report provides information about the broadcasting market into 2013 with an overview of some of the important changes over the last couple of years. These changes include the finalisation of the rollout of digital TV that is set to occur by end-2013. The cessation of analogue TV transmission will then release spectrum that can be auctioned and reused as the ‘digital dividend’.

With subscription TV household penetration under 30%, we are seeing more content available online through IPTV, can also view additional FTA channels using digital TV, listen to radio streaming online or on digital radio in the capital cities.

The media companies are positioning themselves for changes in the industry, some companies have moved faster than others and some are still yet to transition to the digital world. The NBN rollout and availability of faster broadband for all Australians will see the broadcasting industry change into the years ahead.

In this report we provide an update and analysis of the broadcasting market as well as background information, and also provide analysis and some statistics and in tabular and text formats.

Key developments:

Smart TVs, broadcasting, Free-to-Air, digital radio, spectrum, VAST satellite, subscription TV, digital dividend, Big TV, media reforms, NBN multicasting, streaming TV.

Table of Contents

  • 1. Synopsis
  • 2. The broadcasting industry into 2013
    • 2.1 Media reform paranoia
    • 2.2 The death of TV – or not?
    • 2.3 Changes to the industry
    • 2.4 Customers churn to other media models
    • 2.5 Analogue TV to cease by 2014 – whats next
    • 2.6 Digital TV nears 100% penetration
    • 2.7 Digital dividend
    • 2.8 Restacking the spectrum
    • 2.9 Viewer Access Satellite Television and restransmission
    • 2.10 VAST services
    • 2.11 Government boosts support for national broadcasters
    • 2.12 Additional infrastructure to boost reception
    • 2.13 Local content and licensing fee reductions
    • 2.14 Digital radio
    • 2.15 National Broadband Network to use multicasting
    • 2.16 Revenue trends in the media sector
  • 3. Related reports
  • Table 1 – Household conversion to digital TV – 2009 - 2013
  • Table 2 – Australian media market – revenue by industry – 2007 - 2012
  • Table 3 – Australian media market – annual growth by industry – 2008 - 2012
  • Table 4 – Australian media market – by industry share – 2007 - 2011
  • Exhibit 1 – Key performance indicators of the broadcasting, STV and IPTV markets – Jan 2013

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Digital Media
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Number of pages 10

Status Archived

Last updated 4 Jul 2013
Update History

Analyst: Paul Budde

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