Australia - The Broadcasting Market in 2012


This report provides information about the broadcasting market into 2012 with an overview of some of the important changes over the last couple of years. These changes include the rollout of digital TV that will then release the digital dividend spectrum as the analogue frequencies can be auctioned and reused.

With subscription TV penetration still under 40%, more content available online through IPTV, the extra FTA channels available for viewing under digital TV, the NBN rollout and faster broadband and the availability of digital radio, the broadcasting industry will need to change over the coming years if it is to attract and retain the audiences that have increased over the last 50 years.

In this report we provide an update and analysis of the broadcasting market as well as background information, and also provide analysis and some statistics and in tabular and easy-to-read chart formats.

Companies mentioned in this report include

ABC, SBS, Free TV.

Hot topics and technologies mentioned in this report include

Smart TVs, broadcasting, Free-to-Air, digital radio, spectrum, VAST satellite, subscription TV, digital dividend, closed captioning, Connected TVs, NBN.

Table of Contents

  • 1. Synopsis
  • 2. The broadcasting market in 2012
    • 2.1 Changes to the industry
    • 2.2 Digital TV
    • 2.3 Digital dividend
    • 2.4 Viewer Access Satellite Television
    • 2.5 Additional infrastructure
    • 2.6 Anti-siphoning scheme
    • 2.7 Local content
    • 2.8 Digital Radio
    • 2.9 National Broadband Network
    • 2.10 Convergence review
      • 2.10.1 Analysis of the recommendations
    • 2.11 Disability broadcasting
    • 2.12 New developments – smart connected TVs to drive broadband consumption
  • 3. Related reports
  • Table 1 – Household conversion to digital TV – 2009 - 2011
  • Table 2 – Estimated size of digital radio audience – 2009 - 2012
  • Table 3 – Estimated sales of digital radios – 2010 - 2012
  • Chart 1 – Overview of digital radio sales versus listeners – 2009 - 2012

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Number of pages 8

Status Archived

Last updated 8 May 2012
Update History

Analyst: Paul Budde

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