Understand and measure the impact of COVID-19 on the telecom industry!

Virus impact over each market - telecom operators, government agencies and regulators' responses - revised forecasts for the next 5 years.

See updated country reports

Australia - Telstra - Analysis of the Telstra transition - the next phase

Report Cover Image

Last updated: 18 Jun 2012 Update History

Report Status: Archived

Report Pages: 8

Analyst: Paul Budde


Ever since David Thodey took over the reins at Australia’s largest telco Telstra has embraced the new direction being taken by the telecoms industry, based on a ubiquitous, robust, affordable infrastructure that can be used to lift telecommunications into the next stage, where the business opportunities will be rather different from those of the past. This is the brave new world of internet media, Internet of Things, where a range of new industry sectors will take centre-stage. These include healthcare, education, energy, commerce and media.

Telstra’s transitional process clearly shows that it shares the vision that has been developed around the national broadband network (NBN). But not only that, the company is now emerging as a leader in the industry – putting its new approach into practice, with a focus on the customer, innovation and new business opportunities.

This report analyses the next stage in that process, which was announced in mid-2011. It also provides an analysis of the company’s $800 million investment plan for cloud computing and analysis on the October 2011 Telstra shareholder vote for the NBN.

Companies mentioned:

Companies mentioned in this report include – IBM, Microsoft, Google, Apple, HP, EDS, Macquarie Telecom, Optus

Hot topics and technologies mentioned

Hot topics and technologies mentioned in this report include – Infrastructure, wholesale, retail, trans-sector, Internet of Things, minutes of use, subscriber numbers.

Related Reports

Share this Report

Purchase with Confidence

Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government

Sharif Ahmed, Senior Consultant, Digisoft Microsystems

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.