Australia - Telecoms Market Analysis - The Telecoms Market Moving into 2010


During 2010 dramatic changes may occur within the Australian telecoms market. The National Broadband Network Company will start to take shape in order to build a nationwide high-speed network based on fibre-optic and wireless technologies. A critical issue for the Australian telecommunications industry in 2010 is whether Telstra will be structurally separated into several separate firms in order to promote competition. There is a strong probability growth in the Australian economy may be fairly slow in 2010 and a smaller probability that growth may even be flat. Investments in the industry are still seriously down. This is likely to translate into stagnant or low growth in telecommunications. However as consumers and businesses scrutinise discretionary spending some telephony and Internet products may become more popular. The mobile industry in Australia may change significantly in 2010 following the merger of the third and fourth largest mobile network operators Vodafone and Hutchison Australia to form the company VHA. The merger has fundamentally altered the competitive landscape for the mobile industry. If VHA is successful in the longer term the company may challenge both Optus and Telstra in an effort to become the largest service provider in Australia, as Vodafone already is in New Zealand and many other important markets.

Table of Contents

  • 1. Synopsis
  • 2. Major industry developments in 2010
    • 2.1 National broadband network infrastructure – Australia showing global leadership
    • 2.2 The impact of regulatory changes on Telstra
    • 2.3 Why does the telco industry need to change?
    • 2.4 Impact of the Australian economic climate on communications
  • 3. Mobile communications
    • 3.1 Vodafone – Hutchison merger is setting the scene
    • 3.2 Mobile competition between the major operators.
    • 3.3 Mobile broadband
      • 3.3.1 Comments on the mobile data market in Australia in 2010
  • 4. Fixed voice and broadband market
    • 4.1 Fixed broadband – The impact of fibre optic networks on DSL regulation
    • 4.2 Voice over IP
  • 5. The Digital Economy
    • 5.1 E-commerce
    • 5.2 Mobile media
    • 5.3 Net neutrality
    • 5.4 A trans-sector approach to E-health, E-education and Energy
      • 5.4.1 Breaking down silo system through leadership
      • 5.4.2 E-health
      • 5.4.3 E-education
      • 5.4.4 E-energy – Smart Grids
  • 6. Related reports

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Strategies & Analyses (Industry & Markets)

Number of pages 14

Status Archived

Last updated 17 Feb 2010
Update History

Analyst: Paul Budde

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