Australia - Shakeup of the media landscape - 2008


This report has been archived. In January 2008 Lachlan Murdoch launched a new media initiative in Australia that could finally have shaken up the cosy and sleepy Australian media market. In a joint $3.3 billion deal, that also involves James Packer, we could have seen a new approach to the media assets of Nine Network, Foxtel, FoxSport, PBL Media and Seek. In April 2008, however Lachlan Murdoch called off his planned joint venture with James Packer, made on his part by his private company Illyria. Lachlan had trouble raising the money he needed after major backer SPO Partners pulled out in March 2008. This report however provides an interesting overview and analysis of this and places it within the wider context of media developments in the Australian landscape.

Table of Contents

  • 1. Synopsis
  • 2. The Murdoch- Packer deal
    • 2.1 The deal is called off
    • 2.2 Background to the deal
  • 3. Historical Analysis of the consequences of the deal
    • 3.1 Will Lachlan finally shake up the stagnant Aussie media industry?
    • 3.2 Government was never in charge
    • 3.3 James hasn’t his heart in media
    • 3.4 The Seven Network
    • 3.5 Telstra
    • 3.6 Foxtel
    • 3.7 Lots of work ahead of him
    • 3.8 Most profound changes since 1950s
    • 3.9 One.Tel
    • 3.10 The way forward
  • 4. Related reports
  • Exhibit 1 – Murdoch – Packer deal structure and pblMedia structure

Related Reports

Purchase this Report


Licence Information

Focus Report Profile


Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 6

Status Archived

Last updated 9 Apr 2008
Update History

Analyst: Paul Budde

Share this Report

Purchase with Confidence

As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.

Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.

The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it.

Greg Combet, Former Minister for Climate Change, Industry and Innovation

Special Offers

Caribbean - Telecoms, Mobile, and Broadband - Statistics and Analyses
US$795.00 until 30 Oct 2019
(normal price US$1,590.00)

Venezuela - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 30 Oct 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.