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Australia - Shakeup of the media landscape - 2008

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Last updated: 9 Apr 2008 Update History

Report Status: Archived

Report Pages: 6

Analyst: Paul Budde


This report has been archived. In January 2008 Lachlan Murdoch launched a new media initiative in Australia that could finally have shaken up the cosy and sleepy Australian media market. In a joint $3.3 billion deal, that also involves James Packer, we could have seen a new approach to the media assets of Nine Network, Foxtel, FoxSport, PBL Media and Seek. In April 2008, however Lachlan Murdoch called off his planned joint venture with James Packer, made on his part by his private company Illyria. Lachlan had trouble raising the money he needed after major backer SPO Partners pulled out in March 2008. This report however provides an interesting overview and analysis of this and places it within the wider context of media developments in the Australian landscape.

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