Synopsis

This report was archived in September 2007 and has not been updated. In 2006 Optus’ market share was around 22%, and for the first time in many years, it stopped growing in 2005. We expect Optus to only maintain this market share at around 22% moving into 2007 and 2008. This still leaves Telstra with a healthy 69% market share in 2006. The fixed line market will gradually decline from 2007 onwards as local access charges as well as voice calls decline for all traditional voice services. The data market continues to outpace other market segment in terms of growth and market share. Up to 2006, mobile was the key driver of growth of the overall telecoms market, however as the market is rapidly approaching saturation, growth has already begun to subside in the mobile sector. This report provides market analysis and statistics of the total Australian market as well as various market segments including mobile, data and broadband as well as the second tier market. For more recent information on this topic, see separate report: Australia – 2nd-tier Telcos - Revenues, Forecasts & Market Shares – 2000 – 2009.