FOXTEL during the last few years the company has struggled to increase pay TV penetration in Australia.
Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.
Also the distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.
These changing market conditions are impacting both the FTA and pay TV industries. The FTA channels are now utilising Hybrid Broadcast Broadband TV (HbbTV) technology, which allows viewers to watch catch-up TV direct on the TV set using FreeviewPlus.
This report provides a range of statistics on Australia’s pay TV market, including subscriber numbers, ARPU and penetration rates. It also provides forecasts for subscription TV uptake based on anticipated market trends over coming years.
Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, ARPU, revenue.
AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV.
Number of pages 26
Last updated 20 Dec 2017
Analyst: Phil Harpur
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