Australia - Pay TV, Free-to-Air TV - Statistics and Analysis

Synopsis

FOXTEL during the last few years the company has struggled to increase pay TV penetration in Australia. The market has also seen the launch of competing OTT platforms, including Stan and Netflix. These offer competitively priced basic packages, commonly below A$10 per month, play to consumers’ desire to view content at a time of their choosing. Traditional TV viewing patterns continue to fall gradually in Australian households, and the advent of OTT viewing as well as IPTV will see a more rapid shift from liner to time-shifted TV in coming years.

The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.

Following the end of analogue broadcasting, Australians have been able to access many more Free-to-Air TV channels as digital broadcasts. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result individual channels, and particularly specific shows, have seen declining viewer numbers. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.

These changing market conditions are impacting both the FTA and pay TV industries. The FTA channels are now utilising Hybrid Broadcast Broadband TV (HbbTV) technology, which allows viewers to watch catch-up TV direct on the TV set using FreeviewPlus.

This report provides a range of statistics on Australia’s pay TV market, including subscriber numbers, ARPU and penetration rates. It also provides forecasts for subscription TV uptake based on anticipated market trends over coming years.

Key developments:

Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers, ARPU, revenue.

Companies covered in this report include:

AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV.

Table of Contents

  • 1. Synopsis
  • 2. Pay TV Market
    • 2.1 Subscriber statistics
    • 2.2 Consumer penetration statistics
    • 2.3 Usage Statistics
    • 2.4 Revenue statistics
    • 2.5 Advertising revenue
    • 2.6 ARPU and churn Statistics
    • 2.7 Infrastructure statistics and Availability
    • 2.8 Major Players
      • 2.8.1 Market overview
      • 2.8.2 FOXTEL
    • 2.9 Industry and market analysis
      • 2.9.1 Market trends in 2017
  • 3. Free-to-Air Market
    • 3.1 Trends and analysis
    • 3.2 Impact of SVOD on traditional TV
    • 3.3 Major FTA Providers
    • 3.4 Usage Statistics
    • 3.5 Advertising market statistics
  • 4. Related reports
  • Table 1 – Pay TV subscribers, Foxtel, others and total – 2008 - 2017
  • Table 2 – Pay TV subscribers – annual change by major operator – 2008 - 2017
  • Table 3 – Pay TV subscribers – annual change by major operator (historic) – 1997 - 2007
  • Table 4 – Historic – AUSTAR pay TV subscribers – 2008 - 2011
  • Table 5 – Pay TV household penetration rates – 2005 - 2017
  • Table 6 – Historic - Pay TV household penetration rates – 1997 - 2004
  • Table 7 – Historic - Pay TV revenue by major operator – 1997 - 2004
  • Table 8 – Pay TV revenue by major operator – 2005 - 2016
  • Table 9 – Historic - Percentage change of pay TV revenue by major operator – 1998 - 2004
  • Table 10 – Percentage change of pay TV revenue by major operator – 2005 - 2016
  • Table 11 – Subscription TV advertising revenue and annual change – 2000 - 2016
  • Table 12 –ARPU levels per operator AUSTAR versus FOXTEL – 2003 - 2016
  • Table 13 – Pay TV industry annual churn rates – 1996 - 2016
  • Table 14 – Number of television and radio licences on issue
  • Table 15 – Preferred Entertainment Activities– 2012; 2016
  • Table 16 – Historic - Percentage shares of capital city TV advertising market – 1998 - 2015
  • Table 17 – Historic - Metropolitan advertising revenue for FTA commercial networks – 2009 - 2015
  • Table 18 – Historic - Regional and total advertising revenue for FTA commercial networks – 2009 - 2015
  • Chart 1 – Preferred Entertainment Activities– 2012; 2016
  • Chart 2 –Time Spent Watching TV by method of programming – 2016
  • Exhibit 1 – Pay TV rollouts by state
  • Exhibit 2 – Overview of new media activities from pay TV operators
  • Exhibit 3 – A brief overview of AUSTAR United Communications (AUSTAR) (historic)
  • Exhibit 4 – Listing of major commercial television licences by Network ID and affiliation

Related Reports

Focus Report Profile

Technologies

Broadcasting
Companies (Major Players)
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 17

Status Current

Last updated 16 May 2017
Update History

Analyst: Phil Harpur

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