Australia - Pay TV, Free-to-Air TV - Statistics and Analysis

Synopsis

FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.

Also the distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content. These changing market conditions are impacting both the FTA and pay TV industries.

The broadcasters have been late entering the market: their focus has been on protecting their traditional business which are under threat from declining revenues, rather than on establishing a strong foothold in the SVOD market.

Amongst the existing pay TV and free-to-air subscriptions there will be increased pressure on profitability as competition for content pushes up the cost of licensing.

Key developments:

Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, ARPU, revenue.

Companies covered in this report include:

AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV, News Corporation

Table of Contents

  • 1. Synopsis
  • 2. Pay TV market
    • 2.1 Subscriber statistics
    • 2.2 Consumer penetration statistics
    • 2.3 Usage Statistics
    • 2.4 Revenue statistics
    • 2.5 Advertising revenue
    • 2.6 ARPU and churn statistics
    • 2.7 Infrastructure statistics and availability
  • 3. Major players
    • 3.1 Market overview
    • 3.2 FOXTEL
      • 3.2.1 Overview
      • 3.2.2 Operational and financial results
      • 3.2.3 Products and services
    • 3.3 Industry and market analysis
  • 4. Free-to-Air Market
    • 4.1 Trends and analysis
    • 4.2 Impact of SVOD on traditional TV
    • 4.3 Major FTA providers
    • 4.4 Usage statistics – 2017 - 2018
    • 4.5 Usage statistics – 2015 - 2016
    • 4.6 Advertising market statistics
  • 5. Related reports
  • Table 1 – Pay TV subscribers, Foxtel, others and total – 2008 - 2018
  • Table 2 – Historic - Pay TV subscribers – annual change by major operator– 1997 - 2014
  • Table 3 – Historic – AUSTAR pay TV subscribers – 2008 - 2011
  • Table 4 – Pay TV household penetration rates – 2005 - 2019
  • Table 5 – Historic - Pay TV household penetration rates – 1997 - 2004
  • Table 6 – Historic - Pay TV revenue by major operator – 1997 - 2004
  • Table 7 – Pay TV revenue by major operator – 2005 - 2017
  • Table 8 – Historic - Percentage change of pay TV revenue by major operator – 1998 - 2004
  • Table 9 – Percentage change of pay TV revenue by major operator – 2005 - 2017
  • Table 10 – Subscription TV advertising revenue and annual change – 2000 - 2017
  • Table 11 –ARPU levels per operator AUSTAR versus FOXTEL – 2003 - 2017
  • Table 12 – Pay TV industry annual churn rates – 1996 - 2017
  • Table 13 – Total FOXTEL and wholesale subscribers – 2012 - 2018
  • Table 14 – Historic - Subscriber annual churn rate – 2002 - 2014
  • Table 15 – Historic – FOXTEL and wholesale subscribers – 2002 - 2011
  • Table 16 – Historic – FOXTEL subscribers by type – 2008 - 2012
  • Table 17 – FOXTEL – Key Financial Indicators Revenue ($million) – 2015 - 2017
  • Table 18 – FOXTEL monthly ARPU – 2003 - 2016
  • Table 19 – Number of television and radio licences on issue – 2010 - 2014
  • Table 20 – Preferred Entertainment Activities– 2012; 2016
  • Table 21 – Historic - Percentage shares of capital city TV advertising market – 1998 - 2015
  • Table 22 – Historic - Metropolitan advertising revenue for FTA commercial networks – 2009 - 2015
  • Table 23 – Historic - Regional and total advertising revenue for FTA commercial networks – 2009 - 2015
  • Chart 1 - Devices uses for Traditional video viewing by device - June 2017
  • Chart 2 - Devices uses for online video viewing by device - June 2017
  • Chart 3 – Preferred Entertainment Activities– 2012; 2016
  • Chart 4 –Time Spent Watching TV by method of programming – 2016
  • Exhibit 1 – Pay TV rollouts by state
  • Exhibit 2 – Overview of new media activities from pay TV operators
  • Exhibit 3 – Listing of major commercial television licences by Network ID and affiliation

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Technologies

Broadcasting
Companies (Major Players)
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Strategies & Analyses (Industry & Markets)

Number of pages 31

Status Current

Last updated 5 Nov 2018
Update History

Analyst: Phil Harpur

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