FOXTEL during the last few years the company has struggled to increase pay TV penetration in Australia. The market has also seen the launch of competing OTT platforms, including Stan and Netflix. These offer competitively priced basic packages, commonly below A$10 per month, play to consumers’ desire to view content at a time of their choosing. Traditional TV viewing patterns continue to fall gradually in Australian households, and the advent of OTT viewing as well as IPTV will see a more rapid shift from liner to time-shifted TV in coming years.
The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.
Following the end of analogue broadcasting, Australians have been able to access many more Free-to-Air TV channels as digital broadcasts. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result individual channels, and particularly specific shows, have seen declining viewer numbers. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.
These changing market conditions are impacting both the FTA and pay TV industries. The FTA channels are now utilising Hybrid Broadcast Broadband TV (HbbTV) technology, which allows viewers to watch catch-up TV direct on the TV set using FreeviewPlus.
This report provides a range of statistics on Australia’s pay TV market, including subscriber numbers, ARPU and penetration rates. It also provides forecasts for subscription TV uptake based on anticipated market trends over coming years.
Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers, ARPU, revenue.
AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV.
Number of pages 17
Last updated 16 May 2017
Analyst: Phil Harpur
Paul is by far, the leading telecommunications analyst in Australia. Not only is his company's research first class and timely, it is superbly contextual to the complexities of today's modern media and communications technology. He is always extremely generous in sharing his knowledge with others and has a great ability to connect people together and be a thought leader on topics of National interest such as the NBN, FttH and Smart Grids.
Bruce Duyshart, Director Strategic Technology, Lend Lease
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