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Australia - Pay TV - Digital Services

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Last updated: 21 Mar 2004 Update History

Report Status: Archived

Report Pages: 10

Analyst: Kylie Wansink

Synopsis

Foxtel and Austar launched new digital pay TV services in early 2004. Digital TV delivering more content won’t be enough to entice new customers. Attractive pricing and customer choice are the key ingredients to success. It is also quite conceivable that the future of pay TV may be more dependent on advertising income than on subscriber income. Digital TV enables the targeting of individual customers. Add to this Foxtel’s virtual monopoly to the set-top box and you might start to see where the money could come from. The report includes an analysis as well as comments from our readers.

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