Last updated: 16 Jun 2014 Update History
Report Status: Archived
Report Pages: 13
Analyst: Paul Budde
For more than a decade the traditional media has been on notice about the changes to be faced because of developments in the digital media market. So far it has failed to take decisive action, partly because it was afraid of cannibalisation and partly because its business models do not cater for swift business action. This has brought about a decline in revenues but, far more importantly, it has failed to seize a share of the new market which is now dominated by relative newcomers such as Google, YouTube and Facebook.
The National Broadband Network is the next stage. Again the media has largely been absent from this debate, but the National Broadband Network will create new changes with new options. The traditional media players can take a leadership role, looking at the trans-sector opportunities the National Broadband Network has on offer – or they can simply copy their outdated models onto the National Broadband Network, perhaps by using the wholesale services of a telco.
Initial indications are that they are looking at more of the same rather than moving towards media innovation. The media companies do have strong brands and millions of customers, but how can they utilise this advantage?
Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government
Sharif Ahmed, Senior Consultant, Digisoft Microsystems
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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