Australia - Mobile Subscribers, Revenues and Forecasts
In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia’s mobile market is now highly mature and developed with slow annual subscriber growth rates of below 3% since 2013. Mobile penetration is now well over 100%.
Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use.
Very slow growth is predicted over the next five years to 2022 with penetration rates predicted to rise only slightly above projected population increase.
Revenue for MNOs in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.
For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.
All three Australian MNOs are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.
ARPU, mobile revenue by MNOs; telcos’ operating data, recent market developments.
Companies mentioned in this report:
SingTel, Vodafone, 3, VHA, Optus, Telstra.
Table of Contents
2. Mobile subscriber statistics
2.1 Total Mobile subscribers and Market Forecast
2.2 Operator market shares and growth
2.3 Prepaid and postpaid subscribers by operator
2.4 2G, 3G and 4G subscribers
2.5 Wholesale market
2.6 International Comparisons
3. Mobile Services Revenues, Forecast and Market Analysis
4. Operator revenue statistics overview
4.1 Revenue by major operator
4.2 Revenue Market share and Trends by Operator
4.3 Revenue Trends by Service
5. Average revenue per user (ARPU)
5.1 Overview of ARPU
5.2 Blended ARPU
5.3 Prepaid and postpaid ARPU
6. Related reports
Table 1 – Mobile subscribers, penetration and annual change (with forecast) – 2000 - 2022
Table 2 – Mobile subscribers (millions) by MNO (with forecast) – 2009 - 2019
Table 3 – Annual change of mobile subscribers by MNO – 2010 - 2019
Table 4 – Market share of mobile subscribers by MNO (with forecast) – 2010 - 2019
Table 5 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 - 2009
Table 6 – Historic - Retail mobile subscriber market share by MNO and MNVO – 2015 - 2016
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