Australia - Mobile Subscribers, Revenues and Forecasts

Synopsis

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia’s mobile market is now highly mature and developed with slow annual subscriber growth rates of below 3% since 2013. Mobile penetration is now well over 100%.

Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use.

Very slow growth is predicted over the next five years to 2022 with penetration rates predicted to rise only slightly above projected population increase.

Revenue for MNOs in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.

For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.

All three Australian MNOs are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

Key developments:

ARPU, mobile revenue by MNOs; telcos’ operating data, recent market developments.

Companies mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra.

Table of Contents

  • 1. Synopsis
  • 2. Mobile subscriber statistics
    • 2.1 Total Mobile subscribers and Market Forecast
    • 2.2 Operator market shares and growth
    • 2.3 Prepaid and postpaid subscribers by operator
    • 2.4 2G, 3G and 4G subscribers
    • 2.5 Wholesale market
    • 2.6 International Comparisons
  • 3. Mobile Services Revenues, Forecast and Market Analysis
  • 4. Operator revenue statistics overview
    • 4.1 Revenue by major operator
    • 4.2 Revenue Market share and Trends by Operator
    • 4.3 Revenue Trends by Service
  • 5. Average revenue per user (ARPU)
    • 5.1 Overview of ARPU
    • 5.2 Blended ARPU
    • 5.3 Prepaid and postpaid ARPU
  • 6. Related reports
  • Table 1 – Mobile subscribers, penetration and annual change (with forecast) – 2000 - 2022
  • Table 2 – Mobile subscribers (millions) by MNO (with forecast) – 2009 - 2019
  • Table 3 – Annual change of mobile subscribers by MNO – 2010 - 2019
  • Table 4 – Market share of mobile subscribers by MNO (with forecast) – 2010 - 2019
  • Table 5 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 - 2009
  • Table 6 – Historic - Retail mobile subscriber market share by MNO and MNVO – 2015 - 2016
  • Table 7 – MNO prepaid subscribers (millions) by operator – 2009 - 2017
  • Table 8 – MNO market share of prepaid subscribers – 2009 - 2017
  • Table 9 – MNO postpaid subscribers (millions) by operator – 2009 - 2017
  • Table 10 – MNO market share of postpaid subscribers – 2009 - 2017
  • Table 11 – MNO total market of prepaid and postpaid subscribers (millions) – 2009 - 2017
  • Table 12 – MNO total market proportion of prepaid and postpaid subscribers – 2009 - 2017
  • Table 13 – Prepaid as % of Total Subscribers by Operator - 2009 - 2017
  • Table 14 – Postpaid as % of Total Subscribers by Operator - 2009 - 2017
  • Table 15 – Historic - Share of postpaid subscribers by MNO and MNVO – 2014 – 2015
  • Table 16 – Historic Share of prepaid subscribers by MNO and MNVO – 2014 – 2015
  • Table 17 – Historic - 3G mobile subscribers by carrier – 2003 - 2011
  • Table 18 – Historic - Annual change of 3G mobile subscribers by carrier – 2007 - 2011
  • Table 19 – Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier – 2006 - 2011
  • Table 20 – Historic - 2G mobile subscribers by carrier – 2006 - 2011
  • Table 21 – Historic - Annual change of 2G mobile subscribers by carrier – 2006 - 2011
  • Table 22 – Telstra wholesale subscribers – 2009 - 2016
  • Table 23 – Vodafone wholesale (MVNO) subscribers – 2014 - 2016
  • Table 24 – Total mobile services market revenue and annual change (with forecast) – 2005 - 2019
  • Table 25 – Historic - Total mobile services market revenue and annual change – 1993 - 2009
  • Table 26 – Telstra mobile services revenue – 2009 - 2017
  • Table 27 – Telstra mobile prepaid and postpaid revenue – 2008 – 2017
  • Table 28 – Vodafone Australia revenue – 2009 - 2017
  • Table 29 – Optus mobile revenue – 2013 – 2017
  • Table 30 – Annual change of mobile market revenue per major operator – 2005 - 2017
  • Table 31 – Historic - Mobile market revenue per major operator – 1993 - 2004
  • Table 32 – Historic - Annual change of mobile market revenue per major operator – 1994; 1997; 2000 - 2004
  • Table 33 – Mobile market share in revenue per major operator – 2000 - 2017
  • Table 34 – Telstra mobile and broadband revenue – 2009 - 2017
  • Table 35 – Blended monthly ARPU by MNO – 2000 - 2017
  • Table 36 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2004 – 2017
  • Table 37 – Optus postpaid ARPU per month – 2004 - 2017
  • Table 38 – VHA Monthly ARPU – 2015- 2016
  • Chart 1 – Mobile subscribers and penetration (with forecast) – 2007 - 2022
  • Chart 2 – Market share of mobile subscribers by MNO (with forecast) – 2010 - 2019
  • Chart 3 – Market share of mobile subscribers by MNO (with forecast) – 2010 - 2019
  • Chart 4 – MNO market share of prepaid subscribers – 2009 - 2017
  • Chart 5 – MNO market share of postpaid subscribers – 2009 - 2017
  • Chart 6 – Total mobile services market revenue and annual change (with forecast) – 2010 - 2019
  • Chart 7 – Overview of mobile revenue share per major operator – 2000 - 2017

Related Reports

Focus Report Profile

Technologies

Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 23

Status Current

Last updated 6 Nov 2017
Update History

Analyst: Phil Harpur

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