Australia - Mobile Subscribers, Revenues and Forecasts
In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia’s mobile market is now highly mature and developed with slow annual subscriber growth rates since 2013. Mobile penetration is now well over 100%.
Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use.
Very slow growth is predicted over the next five years to 2023 with penetration rates predicted to rise only slightly above projected population increase.
Revenue for mobile operators in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.
By 2018, competition among operators is having a braking effect on ARPU however ARPU growth from mobile data services going forward is offsetting declines in voice ARPU. Pricing competition and market saturation is eroding voice revenue, while the continued substitution of cheaper OTT services for mobile SMS messages and the SMS is also eroding SMS revenue.
For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.
All three Australian mobile operators are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.
Competition among operators is having a braking effect on ARPU.
Very slow mobile subscriber growth is predicted over the next five years to 2023.
All three Australian mobile operators are now investing billions of dollars in their networks annually.
Companies mentioned in this report:
SingTel, Vodafone, 3, VHA, Optus, Telstra.
Table of Contents
Mobile subscriber statistics
Total mobile subscribers and market forecast
Mobile operator – subscriber market shares and growth
Prepaid and postpaid subscribers by operator
2G, 3G and 4G subscribers
Mobile services revenues, forecast and market analysis
Operator revenue statistics overview
Revenue by major operator
Revenue market share and trends by operator
Revenue trends by service
Average revenue per user (ARPU)
Overview of ARPU
Prepaid and postpaid ARPU
List of Tables
Table 1 – Mobile subscribers, penetration and annual change (with forecast) – 2000 – 2023
Table 2 – Mobile subscribers (millions) by MNO (with forecast) – 2009 – 2020
Table 3 – Annual change of mobile subscribers by MNO – 2010 – 2020
Table 4 – Market share of mobile subscribers by MNO (with forecast) – 2010 – 2020
Table 5 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 – 2009
Table 6 – Historic - Retail mobile subscriber market share by MNO and MVNO – 2015 – 2016