Australia - Mobile Subscribers, Revenues and Forecasts

Last updated: 23 Oct 2018 Update History

Report Status: Archived

Report Pages: 54

Analyst: Phil Harpur

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Summary
Table Of Contents

Synopsis

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia’s mobile market is now highly mature and developed with slow annual subscriber growth rates since 2013. Mobile penetration is now well over 100%.

Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use.

Very slow growth is predicted over the next five years to 2023 with penetration rates predicted to rise only slightly above projected population increase.

Revenue for mobile operators in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.

By 2018, competition among operators is having a braking effect on ARPU however ARPU growth from mobile data services going forward is offsetting declines in voice ARPU. Pricing competition and market saturation is eroding voice revenue, while the continued substitution of cheaper OTT services for mobile SMS messages and the SMS is also eroding SMS revenue.

For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.

All three Australian mobile operators are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

Key developments:

Competition among operators is having a braking effect on ARPU.
Very slow mobile subscriber growth is predicted over the next five years to 2023.
All three Australian mobile operators are now investing billions of dollars in their networks annually.

Companies mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra.

Mobile subscriber statistics

Total mobile subscribers and market forecast
Mobile operator – subscriber market shares and growth
Prepaid and postpaid subscribers by operator
2G, 3G and 4G subscribers
Wholesale market
International comparisons

Mobile services revenues, forecast and market analysis
Operator revenue statistics overview

Revenue by major operator
Revenue market share and trends by operator
Revenue trends by service

Average revenue per user (ARPU)

Overview of ARPU
Blended ARPU
Prepaid and postpaid ARPU

Related reports

List of Tables

Table 1 – Mobile subscribers, penetration and annual change (with forecast) – 2000 – 2023
Table 2 – Mobile subscribers (millions) by MNO (with forecast) – 2009 – 2020
Table 3 – Annual change of mobile subscribers by MNO – 2010 – 2020
Table 4 – Market share of mobile subscribers by MNO (with forecast) – 2010 – 2020
Table 5 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 – 2009
Table 6 – Historic - Retail mobile subscriber market share by MNO and MVNO – 2015 – 2016
Table 7 – MNO prepaid subscribers (millions) by operator – 2009 – 2018
Table 8 – MNO market share of prepaid subscribers – 2009 – 2018
Table 9 – MNO postpaid subscribers (millions) by operator – 2009 – 2018
Table 10 – MNO market share of postpaid subscribers – 2009 – 2018
Table 11 – MNO total market of prepaid and postpaid subscribers (millions) – 2009 – 2018
Table 12 – MNO total market proportion of prepaid and postpaid subscribers – 2009 – 2018
Table 13 – Prepaid as % of Total Subscribers by operator - 2009 – 2018
Table 14 – Postpaid as % of Total Subscribers by operator - 2009 – 2018
Table 15 – Historic - Share of postpaid subscribers by MNO and MVNO – 2014 – 2015
Table 16 – Historic Share of prepaid subscribers by MNO and MVNO – 2014 – 2015
Table 17 – Historic - 3G mobile subscribers by carrier – 2003 – 2011
Table 18 – Historic - Annual change of 3G mobile subscribers by carrier – 2007 – 2011
Table 19 – Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier – 2006 – 2011
Table 20 – Historic - 2G mobile subscribers by carrier – 2006 – 2011
Table 21 – Historic - Annual change of 2G mobile subscribers by carrier – 2006 – 2011
Table 22 – Telstra wholesale subscribers – 2007 – 2018
Table 23 – Vodafone wholesale (MVNO) subscribers – 2014 – 2016
Table 24 – Total mobile services market revenue and annual change (with forecast) – 2005 – 2020
Table 25 – Historic - Total mobile services market revenue and annual change – 1993 – 2009
Table 26 – Mobile market revenue per major operator – 2009 – 2018
Table 27 – Mobile market revenue market share per major operator – 2009 – 2018
Table 28 – Annual change of mobile market revenue per major operator – 2005 – 2018
Table 29 – Historic - Mobile market revenue per major operator – 1993 – 2004
Table 30 – Historic - Annual change of mobile market revenue per major operator – 1994; 1997; 2000 – 2004
Table 31 – Total telecoms revenues by major providers – 2005 – 2014
Table 32 – Mobile market share in revenue per major operator – 2000 – 2018
Table 33 – Telstra mobile broadband revenue – 2009 – 2018
Table 34 – Blended monthly ARPU by MNO – 2000 – 2017
Table 35 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2004 – 2018
Table 36 – Optus mobile subscriber - Monthly ARPU – 2009 – 2018
Table 37 – VHA Monthly ARPU – 2015- 2018

List of Charts

Chart 1 – Mobile subscribers and penetration (with forecast) – 2007 – 2023
Chart 2 – Market share of mobile subscribers by MNO (with forecast) – 2009 – 2020
Chart 3 – MNO market share of prepaid subscribers – 2009 – 2018
Chart 4 – MNO market share of postpaid subscribers – 2009 – 2018
Chart 5 – Total mobile services market revenue and annual change (with forecast) – 2010 – 2020
Chart 6 – Overview of mobile revenue share per major operator – 2010 – 2018

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Australia - Mobile Subscribers, Revenues and Forecasts

Purchase this Report

Synopsis

Key developments:

Companies mentioned in this report:

Mobile subscriber statistics

Mobile services revenues, forecast and market analysis

Operator revenue statistics overview

Average revenue per user (ARPU)

Related reports

Purchase this Report

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Research Methodology

Hot Topics

News & Views