Australia - Mobile Media - Surveys and Statistics

Synopsis

This report analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2016.

Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), Telstra, Optus, McCrindle Research, the Australian Bureau of Statistics (ABS), Akamai and the Australian Communications and Media Authority (ACMA).

The report provides statistical estimates relating to revenue and ARPU across operators in the industry, as well as forecasts.

Key developments:

Mobile broadband, mobile data speeds and usage increasing, increasing mobile data revenue and ARPU, SMS, smartphones.

Companies mentioned in this report:

Optus, Telstra, Virgin, Vodafone, VHA.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
  • 3. Recent surveys
    • 3.1 Smartphones dominate e-commerce
  • 4. Australian Mobile Phone Lifestyle Index
    • 4.1 Australian Interactive Media Industry Association (AIMIA) – Mobile Index - 2015
    • 4.2 Mobile phones and operators
    • 4.3 Mobile phone usage
    • 4.4 Smartphone users use more email and data
    • 4.5 Content and services accessed
      • 4.5.1 Entertainment services and content
    • 4.6 Information services
    • 4.7 Advertising on the mobile phone
    • 4.8 Tablet use
  • 5. Mobile data observations
    • 5.1 usage and speeds increasing
    • 5.2 Revenue statistics
  • 6. Related reports
  • Table 1 – Preferred device for engagement, by activity – 2014
  • Table 2 – Preferred device for accessing the internet – 2013 - 2015
  • Table 3 – Customer satisfaction with mobile provider services – 2010 - 2014
  • Table 4 – Mobile phone brand ownership – 2010 - 2014
  • Table 5 – Use of mobile phones by service – 2010 - 2014
  • Table 6 – Data included in monthly plans – 2010 - 2014
  • Table 7 – Use of mobile phones by service – 2010 - 2014
  • Table 8 – Use of information services – 2010 - 2014
  • Table 9 – Tablet use of services – 2012 - 2013
  • Table 10 – Mobile data downloaded versus mobile subscribers – 2012 - 2015
  • Table 11 – Telstra mobile ARPU – 2009 – 2016
  • Table 12 – Telstra mobile prepaid and postpaid revenue – 2008 – 2016
  • Table 13 – Optus mobile revenue – 2013 – 2016
  • Table 14 – Vodafone Australia revenue – 2009 – 2015
  • Table 15 – HTA key metrics – financial overview – 2009 – 2015

Related Reports

Focus Report Profile

Technologies

Digital Media
Mobile & Wireless Broadband and Media

Number of pages 9

Status Current

Last updated 24 Jun 2016
Update History

Analyst: Henry Lancaster

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