Australia - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia: These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care. Key MVNOs in Australia include Amaysim, Kogan Mobile, Aldi Mobile, Ovo Mobile, Boost Mobile, Lebara Mobile and Virgin Mobile.

Australia’s mobile network operators continued to work towards the launch of 5G, laying foundations for the next-generation network and continued to develop and enhance their existing 4G networks on the upgrade pathway to 5G.

By 2019 all three MNOs now provide comprehensive population coverage with their LTE networks and were well on the way to launching 5G services.

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use.

Very slow growth is predicted over the next five years to 2024 with penetration rates predicted to rise only slightly above projected population increase.

Revenue for mobile operators in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.

All three Australian mobile operators are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

Key developments:

  • Australia's mobile network operators continue to work towards the launch of 5G.
  • Australia is predicted to be one of the top four of markets that will drive the growth of 5G in Asia.
  • 5G connections are predicted to account for around 50-60% of total connections by 2025.
  • Very slow mobile subscriber growth is predicted over the next five years to 2024.
  • 4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities.

Companies mentioned in this report:

VHA, Vodafone, 3, Optus, Huawei, Telstra, Vividwireless, Ericsson, EnergyAustralia, SingTel, Unwired, Kogan Mobile, Apple, Nokia, Google, Ericsson, Samsung, Vodafone, 3, VHA, Optus, Telstra.

Table of Contents

  • Market analysis

  • Mobile statistics

    • Total mobile subscribers and market forecast
    • Mobile operators – subscriber market shares and growth
    • Prepaid and postpaid subscribers by operator
    • Mobile services revenues, forecast and market analysis
    • Operator revenue statistics overview
      • Revenue by major operator
      • Revenue market share and trends by operator
    • Average revenue per user (ARPU)
    • Mobile broadband statistics and forecast
  • Mobile infrastructure

    • 5G
      • Introduction
      • 2015 - 2016 developments
      • 2017 developments
      • 2018 developments
      • 2019 developments
    • 4G (LTE)
    • 3G services
    • 2G services
    • VoLTE
    • Small cell technology
    • NB-IoT
  • Mobile spectrum overview

    • Spectrum ownership and licences
    • Fifteen-year spectrum licence pathway
    • Additional spectrum – 5G
  • Mobile spectrum auctions

    • 800MHz and 1.8GHz auctions
    • 700MHz and 2.5GHz auction results Auctions
    • 4G Auctions – 2016
    • Residual spectrum auction – 2017
    • 700 MHz spectrum auction 2017
    • 5G Spectrum Auction
  • Mobile Network Operators (MNOs)

    • Introduction
    • Telstra
      • Overview
      • Mobile network
      • LTE-Advanced (LTE-A)
      • Wholesale LTE
      • Gigabit LTE
      • Financial statistics and operating statistics
    • Optus
      • Overview
      • Mobile network
      • 5G developments
      • Financial and operating statistics
    • Vodafone Hutchison Australia (VHA)
      • Company overview
      • NBN rollout
      • 3G and HSPA networks
      • 4G LTE and 5G network
      • Financial and operating statistics
      • MVNO deals
      • Network upgrades
      • IoT strategy
  • Mobile Virtual Network Operators (MVNOs)

    • Market definition
    • Market overview
    • Market statistics
    • Historical overview
    • Amaysim
    • Kogan Mobile
    • Aldi Mobile
    • Ovo Mobile
    • Lebara Mobile
    • Boost Mobile
    • TravelSIM
    • Virgin Mobile
    • Woolworths Mobile
    • MeU Mobile
  • Mobile handsets

    • Smartphone usage statistics
    • Handset supplier market shares
    • Wearables and smartwatches
  • Appendix – Historic data

  • Related reports


List of Tables

  • Table 1 – Mobile subscribers, penetration and annual change (with forecast) – 2009 – 2024
  • Table 2 – Historic - Mobile subscribers, penetration and annual change (with forecast) – 2000 – 2010
  • Table 3 – Mobile subscribers (millions) by MNO (with forecast) – 2009 – 2020
  • Table 4 – Annual change of mobile subscribers by MNO – 2010 – 2020
  • Table 5 – Market share of mobile subscribers by MNO (with forecast) – 2010 – 2020
  • Table 6 – MNO prepaid subscribers (millions) by operator – 2009 – 2020
  • Table 7 – MNO market share of prepaid subscribers – 2009 – 2020
  • Table 8 – MNO postpaid subscribers (millions) by operator – 2009 – 2019
  • Table 9 – MNO market share of postpaid subscribers – 2009 – 2020
  • Table 10 – MNO total market of prepaid and postpaid subscribers (millions) – 2009 – 2019
  • Table 11 – MNO total market proportion of prepaid and postpaid subscribers – 2009 – 2019
  • Table 12 – Prepaid as % of total subscribers by operator - 2009 – 2019
  • Table 13 – Postpaid as % of total subscribers by operator - 2009 – 2019
  • Table 14 – Total mobile services market revenue and annual change (with forecast) – 2005 – 2020
  • Table 15 – Mobile market revenue per major operator – 2009 – 2019
  • Table 16 – Mobile market revenue market share per major operator – 2009 – 2019
  • Table 17 – Annual change of mobile market revenue per major operator – 2010 – 2019
  • Table 18 – Mobile market share in revenue per major operator – 2000 – 2019
  • Table 19 – Blended monthly ARPU by MNO – 2000 – 2017
  • Table 20 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2008 – 2019
  • Table 21 – Optus mobile subscriber - monthly ARPU – 2009 – 2019
  • Table 22 – VHA monthly ARPU – 2015 – 2019
  • Table 23 – Mobile broadband subscribers and penetration (with forecast) – 2009 – 2024
  • Table 24 – Wireless broadband subscribers by access type – 2009 – 2018
  • Table 25 – Mobile broadband subscribers by mobile network operator – 2007 – 2018
  • Table 26 – Estimated mobile broadband data downloaded in Petabytes – 2009 – 2018
  • Exhibit 6 – Expiring spectrum allocation timetable – 2015 – 2028
  • Table 27 – Spectrum charges for spectrum bandwidth licenses
  • Table 28 – 1.8GHz spectrum auction results – 2016
  • Table 29 – 700MHz and 2.5GHz auction results
  • Table 30 - 1800MHz auction results – February 2016
  • Table 31 – Telstra Group - top line Annual financial results - 2009 – 2019
  • Table 32 – Telstra mobile prepaid and postpaid revenue – 2008 – 2018
  • Table 33 – Telstra mobile services revenue – 2009 – 2019
  • Table 34 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2008 – 2019
  • Table 35 – Telstra - Mobile subscribers (millions) by prepaid, postpaid, wholesale – 2008 – 2019
  • Table 36 – Optus mobile revenue – 2009 – 2019
  • Table 37 – Optus - mobile subscribers and annual change – 2008 – 2019
  • Table 38 – Optus -mobile pre/postpaid and mobile broadband customers (thousands) – 2008 – 2019
  • Table 39 – Optus mobile subscriber - monthly ARPU – 2009 – 2019
  • Table 40 – Vodafone Australia revenue – 2009 – 2019
  • Table 41 – VHA monthly ARPU – 2015 – 2019
  • Table 42 – Vodafone Australia (Group) – subscribers (millions) by type – 2009 – 2019
  • Table 43 – Historic - Retail mobile subscribers share by MNO and MVNO – 2016 – 2017
  • Table 44 – Historic - Retail mobile subscribers share by MNO and MVNO – 2013 – 2015
  • Table 45 – Amaysim Revenue and Ebitda – 2016 – 2019
  • Table 46 – Amaysim subscribers – 2014 – 2019
  • Table 47 – Internet connections via mobile handsets – 2011 – 2018
  • Table 48 – Australian handset platform market share – 2018
  • Table 49 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 – 2009
  • Table 50 – Historic - Retail mobile subscriber market share by MNO and MVNO – 2015 – 2016
  • Table 51 – Historic - Share of prepaid subscribers by MNO and MVNO – 2014 – 2015
  • Table 52 – Historic - Share of postpaid subscribers by MNO and MVNO – 2014 – 2015
  • Table 53 – Historic - Total mobile services market revenue and annual change – 1993 – 2009
  • Table 54 – Historic - HTA key metrics - 2009 – 2015
  • Table 55 – Historic - Monthly ARPU and by segment – 2009 – 2012
  • Table 56 – Historic - Vodafone Australia revenue – 1996; 1998 – 2008
  • Table 57 – Historic - VHA MVNO customers – 2014 – 2016

List of Charts

  • Chart 1 – Mobile subscribers and penetration (with forecast) – 2009 – 2024
  • Chart 2 – Market share of mobile subscribers by MNO (with forecast) – 2009 – 2020
  • Chart 3 – MNO market share of prepaid subscribers – 2009 – 2018
  • Chart 4 – MNO market share of postpaid subscribers – 2009 – 2019
  • Chart 5 – Total mobile services market revenue and annual change (with forecast) – 2010 – 2020
  • Chart 7 – Overview of mobile revenue share per major operator – 2009 – 2019
  • Chart 8 – Mobile broadband subscribers and penetration (with forecast) – 2009 – 2024

List of Exhibits

  • Exhibit 1 – The initial analogue operators – brief historic background
  • Exhibit 2 – Mobile spectrum by operator in capital city and regional area
  • Exhibit 3 – GSM services by operator
  • Exhibit 4 – WCDMA services by operator
  • Exhibit 5 – Ownership of selected frequencies for 2.3GHz and 3.4GHz services
  • Exhibit 7 – MVNO models
  • Exhibit 8 – Australian MVNOs mobile carriers

Related Reports

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Licence Information

Focus Report Profile

Technologies

Companies (Major Players)
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Regulations & Government Policies

Number of pages 129

Status Current

Last updated 29 Oct 2019
Update History

Analyst: Phil Harpur

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