Australia - Mobile Data - SMS - Historical Overview - 2005-2007

Synopsis

This report has been archived and has not been updated. It contains an historical overview of the mobile data SMS market in Australia, including SMS usage and statistics, market analysis, an overview of SMS services.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
    • 2.1 A market grown by default
    • 2.2 SMS price structures have to be simplified
  • 3. Market statistics
    • 3.1 Revenue statistics
    • 3.2 Usage statistics
    • 3.3 Market shares operators
    • 3.4 Historical statistical surveys
      • 3.4.1 ACMA’s Telecomunications report
      • 3.4.2 Australian Mobile Phone Lifestyle Index
      • 3.4.3 AT Kearney’s market survey
  • 4. Market trends
    • 4.1 Fixed-line SMS from Telstra
    • 4.2 SMS advertising
  • 5. SMS numbering
  • 6. BuddeComm market forecasts
    • 6.1 SMS revenues leveling off
    • 6.2 Cash starved teenage markets
    • 6.3 Little uptake beyond the teenage market
  • 7. Related reports
  • Table 1 – Mobile data revenues major players – 2007(e)
  • Table 2 – Revenues major players and share – 2005 - 2007
  • Table 3 –Telstra – annual revenue from SMS - 2001 - 2007
  • Table 4 – Growth in SMS services (historical) – 2000 - 2006
  • Table 4 - SMS market share by operator - 2006

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Licence Information

Focus Report Profile

Technologies

Mobile & Wireless Broadband and Media
Strategies & Analyses (Industry & Markets)

Number of pages 6

Status Archived

Last updated 17 Jul 2008
Update History

Analyst: Paul Budde

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