In 2011 the mobile communications market in Australia, as in other developed economies, is seeing a further shift in emphasis from voice to more data-orientated services, driven by more new handsets and applications. Penetration has outstripped the size of the market which indicates that people are increasingly using multiple services and multiple devices.
While voice is still the dominant mobile service in Australia, mobile data has steadily become more popular, spurred on by the advent of smartphones from vendors like Apple, HTC and RIM. These smartphones facilitate a wide range of data applications and services. However the winner in 2011 will be the handsets based on Google’s Android operating system. No longer held back by the mobile operators, mobile broadband growth has been extremely rapid since late 2007 and this is also to be the main feature of 2011.
Total mobile services revenue is expected to grow to above $17 billion in 2011, representing a growth rate of around 8% down from the double digit growth rates of 2009. However over the next three years competition and commoditisation will lead to even lower ARPUs.
Competition is set to intensify between mobile operators, resulting in lower mobile call charges for customers. Telstra recently took off the gloves and has increased its position in the market.
This will combine to produce a decrease in mobile prices. Furthermore, more customers will reduce their use of fixed-line voice and data services in favour of mobile services.
Telstra, Optus, Vodafone, Hutchison, VHA, Amaysim, Lycamobile and Tru.
Table of Contents
Number of pages 12
Last updated 22 Jul 2011
Analyst: Paul Budde
Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government
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