Australia - Mobile Communications - Subscriber Statistics

Synopsis

The high mobile penetration in Australia is reflected in the slow-down in subscriber growth seen in recent quarters. By mid-2016 mobile penetration approached 142%. Although a significant proportion of subscribers make use of multiple phones or SIM cards, growth is stimulated by a steady increase in the country’s population. Operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms, supported by the practical benefits to consumers of the improved quality of mobile data services resulting from network upgrades and the wide-scale reach of LTE infrastructure.

Telstra remains the market leader with about 16.91 million subscribers reported as of the end of 2015, along with 478,000 wholesale customers which subscribe to services offered by MVNOs on Telstra’s network. Optus had around 8.34 million subscribers as of March 2016, in addition to almost one million mobile broadband subscribers. Vodafone has arrested the long decline in its subscriber base, reporting a 2.6% year-on-year growth in its subscriber base in the year to June 2016, discounting MVNO customers. The gains indicate that the company’s significant investment in recent years, and strategy for growth under new leadership, is paying dividends.

In common with other mature markets, a high proportion of mobile subscribers remain on 3G plans. However, this sector is diminishing in line with the greater reach of LTE networks and a wider range of affordable LTE-enabled smartphones. Subscribers to 2G networks are fast becoming a historical footnote: 2G infrastructure now carries less than 1% of total network traffic, and MNOs are looking to close down their 2G services between 2017 and 2020 and to reassign the physical assets and assign spectrum for LTE and the anticipated 5G services through deploying Single RAN technologies.

This report provides the latest operator statistics as well an analysis on the overall market, including operator market shares, and an assessment of the deployment of 2G, 3G and LTE technologies as operators upgrade networks to keep pace with customer demand for high-end mobile data services. The report assesses the prepaid and postpaid segments and reviews the wholesale market.

Key developments:

LTE subscriber base increasing; Vodafone slows customers losses thanks to investment in network performance; report update includes telcos’ operating data to March 2016, recent market developments.

Companied mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra.

Table of Contents

  • 1. Synopsis
  • 2. Statistical sources
  • 3. Mobile subscriber statistics
    • 3.1 Total subscribers and annual growth rates
    • 3.2 Operator market shares and growth
    • 3.3 2G, 3G and 4G subscribers
    • 3.4 Background information
    • 3.5 Prepaid and postpaid subscribers by operator
    • 3.6 Wholesale market
  • 4. Related reports
  • Table 1 – Mobile subscribers, penetration rate and annual change – 2000 - 2016
  • Table 2 – Vodafone – subscribers by type – 2009 – 2015
  • Table 3 – Telstra mobile subscribers – 2008 - 2015
  • Table 4 – Optus mobile subscribers – 2008 - 2016
  • Table 5 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 - 2004
  • Table 6 – Annual change of mobile subscribers by carrier – 2005 - 2015
  • Table 7 – Mobile subscriber market share by carrier – 2010 - 2015
  • Table 8 – Historic - 3G mobile subscribers by carrier – 2003 - 2011
  • Table 9 – Historic - Annual change of 3G mobile subscribers by carrier – 2007 - 2011
  • Table 10 – Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier – 2006 - 2011
  • Table 11 – Historic - 2G mobile subscribers by carrier – 2006 - 2011
  • Table 12 – Historic - Annual change of 2G mobile subscribers by carrier – 2006 - 2011
  • Table 13 – Average LTE speed by MNO – 2012 - 2015
  • Table 14 – Share of postpaid subscribers by operators – 2014 – 2015
  • Table 15 – Share of prepaid subscribers by operators – 2014 – 2015
  • Table 16 – Vodafone – prepaid and contract subscribers – 2009 – 2015
  • Table 17 – Optus mobile prepaid and contract customers – 2008 - 2016
  • Table 18 – Telstra mobile subscribers – 2009 - 2015
  • Table 19 – MNO share of prepaid subscribers – 2009 - 2015
  • Table 20 – MNO share of prepaid subscribers – 2009 - 2015
  • Table 21 – MNO market proportion of prepaid and contract subscribers – 2009 - 2015
  • Table 22 – Telstra wholesale subscribers – 2009 - 2015
  • Table 23 – Vodafone wholesale (MVNO) subscribers – 2014 - 2015
  • Chart 1 – Overview of mobile market subscribers versus population – 2005 – 2016
  • Chart 2 – Overview of annual change of mobile subscribers by carrier – 2005 - 2015
  • Exhibit 1 – Background information on the 3G race by the MNOs

Related Reports

Focus Report Profile

Technologies

Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 12

Status Current

Last updated 15 Jun 2016

Analyst: Henry Lancaster

Purchase this Report

US$250.00

Licence Information

Share this Report

Purchase with Confidence

After being away from the market for 6 years, I am glad to see that your site has been enriched with more reports and opinions. I’m looking forward to exploring what I used to consider as the best reliable source of information in the market.

Slim Saidi, Ph.D., University of Wollongong in Dubai

Special Offers

Latin America - Mobile Infrastructure
US$445.00 until 7 Sep 2016
(normal price US$895.00)

Caribbean - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$445.00 until 7 Sep 2016
(normal price US$895.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email
pbc@budde.com.au