Australia - Mobile Communications - Prepaid Market

Synopsis

This report has been archived and has not been updated. Avoiding the monthly fee has always been – and still is – a very successful way to broaden the appeal of mobile services. Many potential subscribers, particularly outside the business market, are simply not prepared to pay a monthly fee for a service that they feel they may use only occasionally, particularly if they are tied in to minimum contracts of one, two or even three years. The prepaid model has taken off around the world, even in Australia after a reluctant start (51% penetration in 2007). Growth has seen distribution issues arise and electronic recharge options emerge. This report presents the product’s progress to date.