Australia - Mobile Communications - Mobile Network Operators and MNVOs

Synopsis

The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis since 2016, thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia:

  • These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care.
  • Some MVNOs are wholly-owned by network operators, most notably Virgin Mobile which is owned by Optus.

Mobile broadband usage in particular has taken off during the last few years, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by 2017 had reached about 98%.

4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities. Telstra clearly has both the IoT and the M2M market in its sights – the many interconnectivity aspects involved in smart energy are especially high on the company’s list.

In 2017 MNVO Amaysim announced the launch of its NBN products. It has an ambitious goal to generate customer ARPUs of as much as $200 per month via a bundle of NBN.

This report evaluates the strategies and performances of network operators, including financial and operational data. It also reviews the main MVNOs and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.

Key developments:

Revenue and subscribers into 2018; updates on 3G, LTE, WCDMA, HSDPA and HSUPA technologies; VoLTE services; telcos’ financial and operating updates, recent market developments and analyses.

Companies mentioned in this report:

MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN, Virgin Mobile, Vodafone, Aldi Mobile; Lebara, Kogan Mobile, Red Bull Mobile, Macquarie Telecom, Pivotel,

Table of Contents

  • 1. Synopsis
  • 2. Mobile Operator Ecosystem Structure
  • 3. Market Analyses and Emerging Trends
    • 3.1 The rise of mobile data Services
    • 3.2 Moving towards 5G and IoT
    • 3.3 Cutting the fixed-line cord
  • 4. Industry overview
    • 4.1 International Comparisons
    • 4.2 Mobile coverage black spots
    • 4.3 Roaming
    • 4.4 Mobile technology boosts productivity
  • 5. Mobile Network Operators (MNOs)
    • 5.1 Telstra
      • 5.1.1 Overview
      • 5.1.2 Network Overview
      • 5.1.3 LTE-Advanced (LTE-A)
      • 5.1.4 Wholesale LTE
      • 5.1.5 Financial Statistics
      • 5.1.6 Operating Statistics
    • 5.2 Optus
      • 5.2.1 Overview
      • 5.2.2 Mobile Network
      • 5.2.3 5G Developments
      • 5.2.4 Financial Statistics
      • 5.2.5 Operating Statistics
    • 5.3 Vodafone Hutchison Australia (VHA)
      • 5.3.1 Company Overview
      • 5.3.2 3G and HSPA networks
      • 5.3.3 4G LTE Network
      • 5.3.4 Financial Statistics
      • 5.3.5 Operating Statistics
  • 6. Network technologies
    • 6.1 HSPA-based services
    • 6.2 Long-term Evolution (LTE)
    • 6.3 2G services
    • 6.4 NB-IoT
  • 7. Mobile Virtual Network Operators (MVNOs)
    • 7.1 Market Definition
    • 7.2 Market overview
    • 7.3 Background developments in the MVNO market
    • 7.4 Amaysim
    • 7.5 Kogan Mobile
    • 7.6 Aldi Mobile
    • 7.7 Ovo Mobile
    • 7.8 Lebara Mobile
    • 7.9 Virgin Mobile
    • 7.10 Woolworths Mobile
    • 7.11 MeU Mobile
  • 8. Closed MNVOs
    • 8.1 Red Bull Mobile
  • 9. Mobile resellers
    • 9.1 Background information
    • 9.2 Resellers on the Telstra network
    • 9.3 Resellers on the Optus network
    • 9.4 Resellers on the Vodafone network
  • 10. Related reports
  • Table 1 – Mobile-only phone users – 2010 - 2016
  • Table 2 – GSMA mobile connectivity markers (top five countries) – 2016
  • Table 3 – Telstra LTE data cards in service – 2010 - 2016
  • Table 4 – Telstra Group - Top Line Annual Financial Results - 2005 - 2017
  • Table 5 – Telstra Group - Revenue ($billion) by Product Segment and Annual Change – 2015 - 2017
  • Table 6 – Telstra mobile subscribers – 2008 - 2017
  • Table 7 – Telstra mobile subscribers – 2009 - 2017
  • Table 8 – Overview of Optus overall operating revenue summary – 2000 - 2017
  • Table 9 – Optus key financial indicators – 2009 - 2017
  • Table 10 –Optus – Financial Result - Division – 2014 - 2017
  • Table 11 – Optus mobile subscribers, annual change – 2005 - 2017
  • Table 12 – Optus mobile pre/postpaid and mobile broadband customers (thousands) – 2008 - 2017
  • Table 13 –Optus – Key Operating Statistics - 2015 - 2017
  • Table 14 – Vodafone Australia revenue – 2009 - 2017
  • Table 15 – Vodafone Australia (Group) – subscribers (millions) by type – 2009 – 2017
  • Table 16 – VHA MVNO customers – 2014 – 2016
  • Table 17 – Retail Mobile subscribers share by MNO and MVNO – 2013 – 2015
  • Table 18 – Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
  • Table 19 – Amaysim Mobile subscribers and subscriber churn – 2015 - 2017
  • Chart 1 – Overall Optus overall operating revenue and annual change – 2001 - 2017
  • Chart 2 – Optus mobile subscribers and annual change – 2001 - 2017
  • Chart 3 – Optus mobile pre/postpaid customers – 2008 – 2017
  • Exhibit 1 – The initial analogue operators – brief historic background
  • Exhibit 2 – MVNO models
  • Exhibit 3 – MVNO opportunities
  • Exhibit 4 – Examples of key MVNO customer segments
  • Exhibit 5 – Mobile carriers and selected resellers and MVNEs

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