Australia - Mobile Communications - Industry Trends and Analysis 2003


This report examines the Australian mobile communications market, identifying a number of important trends – on both the demand and side supply side. It analyses statistical data pertaining to the mobile market and describes the past and current activities of the major players. The unhealthy state of competition in the mobile industry is discussed; with reference to the disappointing reappearance of the duopoly. The report also looks at the issue of bundling, the decrease in ARPUs and the reintroduction by Telstra of handset subsidies.

Table of Contents

  • 1. Synopsis
  • 2. Hutchison misses 3G target – Analysis of the mobile market in late 2003
  • 3. The state of competition in the mobile market
    • 3.1 Competition back in mobile
    • 3.2 The chilling spectre of the duopoly
    • 3.3 Industry needs to lift its game
    • 3.4 No new revenue streams
    • 3.5 Bundling services
    • 3.6 Will Optus remain the leader in mobile competition?
    • 3.7 Mobile ARPUs down
    • Exhibit 1 – Drivers of mobile competition

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Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 6

Status Archived

Last updated 28 Jun 2004
Update History

Analyst: Robin Whittle

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