Australia - Mobile Communications - Industry Trends & Analysis 2008


This report examines the Australian mobile communications market, identifying a number of important trends on both the demand and side supply side. The killer application on mobile remains voice and beyond voice, there will not be a lot of room for growth apart from the current niche market for mobile data in business. Finally we are now beginning to see a more rapid rollout of 3G services in Australia as mobile operators must tap into new revenue streams. 3G will give operators the network efficiencies to become more competitive both in voice and data services. However, it remains questionable if 3G is going to deliver any extra revenue to the operators, at best this new revenue compensates for declining voice revenues.

Table of Contents

  • 1. Synopsis
  • 2. Mobile industry reluctantly embracing the new world
  • 3. The mobile industry moving 2008
  • 4. The mobile market – in 2007
  • 5. Industry developments
    • 5.1 Only 10% of users on 3G
    • 5.2 Who wants to pay for Mobile TV?
    • 5.3 Telstra is simply transferring customers
    • 5.4 Lack of corporate interest
    • 5.5 Nothing will happen before 4G
    • 5.6 Protecting the lucrative voice business
    • 5.7 Municipality networks could undermine mobile
  • 6. Mobile industry heading up a dead-end street - Analysis
    • 6.1 More chest-thumping from the mobile operators
    • 6.2 Aimed at delaying mobile Internet
    • 6.3 New digital media industry has taken over
    • 6.4 Telcos deliberately ignoring the critical ‘affordability’ element
    • 6.5 Will somebody tell the mobile operators they have already lost the battle?
  • 7. Related reports

Related Reports

Purchase this Report


Licence Information

Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 7

Status Archived

Last updated 13 Mar 2008
Update History

Analyst: Paul Budde

Share this Report

Purchase with Confidence

Your blogs and website provide a lot of vital information and data and I would like to congratulate you for this. I find it a very useful point of reference in my work.

Arijit Das, Consumer Electronics and Mobility - Retail and Distribution professional Kolkata, India

Special Offers

Estonia - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 18 Dec 2019
(normal price US$1,150.00)

Ireland - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 18 Dec 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.