Australia - Mobile Communications - Industry Trends & Analysis 2006


This report was archived in September 2007 and has not been updated since March 2007. The report examines the Australian mobile communications market, identifying a number of important trends on both the demand and side supply side. The killer application on mobile remains voice and beyond voice, there will not be a lot of room for growth apart from the current niche market for mobile data in business. Finally we are now beginning to see a more rapid rollout of 3G services in Australia as mobile operators must tap into new revenue streams. 3G will give operators the network efficiencies to become more competitive both in voice and data services. The report also analyses the activities of the major players – Telstra, Optus, Vodafone and Hutchison. Hutchison continues to outperform its competitors in terms of market growth, but competition is heating up in the 3G arena.

Table of Contents

  • 1. Synopsis
  • 2. Strong Vodafone performance but challenging road ahead
  • 3. Hutchison still star performer but 3G arena heating up
  • 4. Australian mobile market reaching saturation
  • 5. Fixed-to-mobile substitution – a growing trend
  • 6. 3G will open up new niche revenue streams
  • 7. Mobile networks not ideal for carrying data
  • 8. Fixed line players move into mobile operator’s territory
  • 9. 3G prices will drop forcing down ARPU
  • 10. Australian’s perceptions of mobile handsets – July 2006 GfK survey
  • 11. Mobile competition heats up – August 2006
  • 12. The future of mobile – analysis mid-2006
    • 12.1 Voice still the killer app
    • 12.2 But data is the future
    • 12.3 Rebalancing of the industry
    • 12.4 Devices-driven developments
  • 13. Goodbye Virgin Mobile
  • 14. Mobile market monopolistic tendencies
  • 15. How many mobile networks is too many?
  • 16. Mobile structural separation needed for survival
  • 17. Related reports
  • Table 1 - Australia – 3G subscribers - mid-2006
  • Table 2 – Vodafone Group subscriber and revenue growth – Australia vs selected countries – 2005 - 2006

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Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 11

Status Archived

Last updated 26 Mar 2007
Update History

Analyst: Stephen McNamara

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