Australia - Mobile Communications - Industry Trends & Analysis 2005


This report was archived in September 2007 and has not been updated since June 2006. The report examines the Australian mobile communications market, identifying a number of important trends on both the demand and side supply side. The killer application on mobile remains voice. Mobile data is slowly finding some niche markets, but without better business models not much will happen here. 3G will give operators the network efficiencies to become more competitive both in voice and data services. The report also analyses the activities of the major players – Telstra, Optus, Vodafone and Hutchison.

Table of Contents

  • 1. Synopsis
  • 2. Developments in 2005
    • 2.1 VoIP takes on the mobile market
    • 2.2 Capped mobile plans
  • 3. Analysis of the mobile market in mid-2005
    • 3.1 Where do the operators stand?
    • 3.2 The mobile market reaching saturation
    • 3.3 Network sharing
    • 3.4 Finally conceding mobile data is not delivering
    • 3.5 The price war has started
    • 3.6 The need for 3G
  • 4. Related reports

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Licence Information

Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Strategies & Analyses (Industry & Markets)

Number of pages 5

Status Archived

Last updated 5 Jun 2006
Update History

Analyst: Paul Budde

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