Australia - Mobile Communications - Historical Overview

Last updated: 1 Sep 2008 Update History

Report Status: Archived

Report Pages: 21

Analyst: Kylie Wansink

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Summary
Table Of Contents

Synopsis

This report has been archived in mid 2007 and has not been updated. It contains an overview of the mobile market in Australia – both market statistics and market trends. Market surveys cover the topics of mobile phone services, mobile handsets, MMS and SMS, as well as mobile usage in business.

1. Synopsis
2. 3G Subscriber overview
3. Residential market trends - 2007
- 3.1 More usage as call charges drop
4. Market Surveys – 2007
- 4.1 Mobile Phone Lifestyle Survey
- 4.2 The connected home
  - 4.2.1 Introduction
  - 4.2.2 Consumer device ownership
  - 4.2.3 Consumer device purchasing patterns
  - 4.2.4 Consumer rating of importance of devices
  - 4.2.5 Mobile usage patterns
  - 4.2.6 Understanding of technology
- 4.3 ACCC survey of mobile service revenue and usage – 2006
- 4.4 The Australian Mobile Phone Lifestyle Index – 2007
  - 4.4.1 Introduction
  - 4.4.2 Demographic breakdown
  - 4.4.3 Mobile phones
  - 4.4.4 Mobile phone usage
  - 4.4.5 Content-purchasing and information-accessing behaviour
  - 4.4.6 Expected future usage
  - 4.4.7 Advertising on mobile
- 4.5 ACCC survey – mobile– revenue and usage – 2006
5. Mobile handsets - Key players in Australia
6. Market analysis – Handset subsidies
- 6.1 Unsustainable handset subsidies
- 6.2 Several Attempts to do away with subsidies
- 6.3 Reintroduction forced by competition (2003)
7. User demographics – 1998; 2000
8. Market surveys – mobile handset market
- 8.1 Mobile handset survey – 2005
- 8.2 Mobile phones targeted by viruses
9. Mobile subscriber Overview
10. Market shares major players
11. Subscriber statistics
- 11.1 Business market
- 11.2 ARPU statistics
- 11.3 Prepaid Market
12. Residential market – market surveys
- 12.1 Overview
- 12.2 Mobile phone services
- 12.3 Mobile handsets
  - 12.3.1 More Australians are ditching fixed lines in favour of mobile phones
- 12.4 SMS and MMS
- 12.5 Mobile use in business – IDC survey
13. ARPU trends
14. Mobile Satellite Services
- 14.1 Xantic (previously Station 12)
15. Related reports

Table 1 - Mobile subscribers by 3G network operator - 2003 - 2008
Table 2 – Mobile services revenue by operator – 2001 - 2005
Table 3 – Number of mobile services in operation – 2001 - 2005
Table 4 – Mobile services minutes of usage – 2001 -2005
Table seq Table \* Arabic 5 – Mobile handset supplier market shares (digital) – 1999; 2001; 2003; 2005 - 2006
Table 6 – Mobile phones by family type – 1998; 2000
Table 7 – Mobile phones by household income – 1998; 2000
Table 8 – Mobile phones by state – 1998; 2000
Table 9 – Mobile phones metro versus regional – 1998; 2000
Table 10 – Mobile digital subscribers by operator – mid-2006
Table 11 – Market shares of customers for mobile carriers – 2002 - 2005
Table 12 – Increase in customer numbers for mobile carriers – 2002 - 2005
Table 13 – Net subscriber growth per segment (corporate, SME, residential) – 1994 - 2005
Table 14 – Market shares of business market per major operator – 2005
Table 15 – ARPU per market segment (residential, SME, corporate) – 2004
Table 16 – Prepaid customers – 1998 - 2010
Table 17 – Mobile phone subscribers and percentage increase – 2004 - 2005
Table 18 – Change in call revenue, call minutes & revenue per call minute in 2004/05
Table 19 – Change in mobile revenue, customer numbers and revenue per customer in 2004/05
Table 20 – Mobile handset sales and percentage increase – 2002 - 2005
Table 21 – Growth in mobile message services – 2000 - 2005

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