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Australia - Industry - Pricing Strategies

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Last updated: 9 Aug 2007 Update History

Report Status: Archived

Report Pages: 6

Analyst: Paul Budde

Synopsis

The pricing strategies of Australian telcos are changing as revenues from fixed telephony continue to decline. Since 2004 mobile is following the same path. Voice services have become commodity products. Broadband access ended up as a commodity even before it was able to reap premium charges. Bundling has become a hot strategy, which will develop further into triple play models. This report takes a look at trends and developments in pricing strategies.

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