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Australia - Industry - Market Share Analysis 2003-2004

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Last updated: 17 Aug 2004 Update History

Report Status: Archived

Report Pages: 7

Analyst: Paul Budde


The $40 billion telecommunication market is comprised of services (80%) and equipment (20%). Telstra is still the dominant player but at a retail level the company’s market share is steadily declining – by approximately 3% per annum. As growth in mobile approaches its end, Optus is likely to take the revenue lead in this market in 2005. Third-tier players dominate the data market, where they are reaching a 60% market share. Overall growth is mixed: Telstra’s growth remains well below that of the rest of the market, and many of the third-tier data SPs at the other end are doubling their revenue base.

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